https://www.mdu.se/
mdu.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-77218
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:2065749
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
Between Attention and Authenticity: Consumer Perceptions of AI-Generated and Human-Created Content in Digital Marketing
Taha, Alnuami
Mälardalen University, Faculty of Philosophy, Department of Business and Mathematics.
Abdullahi, Osman Ahmed
Mälardalen University, Faculty of Philosophy, Department of Business and Mathematics.
Adem, Ermis
Mälardalen University, Faculty of Philosophy, Department of Business and Mathematics.
2026 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2026. , p. 48
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-77218
OAI: oai:DiVA.org:mdh-77218
DiVA, id:
diva2:2065749
Subject / course
Business Administration
Supervisors
Freund, David
Mälardalen University, Faculty of Philosophy, Department of Business and Mathematics.
Examiners
Linderström, Magnus
Mälardalen University, Faculty of Philosophy, Department of Business and Mathematics.
Available from:
2026-06-26
Created:
2026-06-04
Last updated:
2026-06-26
Bibliographically approved
Open Access in DiVA
fulltext
(998 kB)
122 downloads
File information
File name
FULLTEXT01.pdf
File size
998 kB
Checksum
SHA-512
006a56aa1df67339a69d7335938ddc8b0145948d07905756b650ab816c8b10d48274dd382b13be3cae2975b36b91a80be73b6283aedb72accdf36e31c31f787b
Type
fulltext
Mimetype
application/pdf
Search in DiVA
By author/editor
Taha, Alnuami
Abdullahi, Osman Ahmed
Adem, Ermis
By organisation
Department of Business and Mathematics
On the subject
Business Administration
Search outside of DiVA
Google
Google Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available
urn-nbn
Altmetric score
urn-nbn
Total: 148 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-77218
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:2065749
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.49.0
|
WCAG
|
Mälardalen University Library
|
DiVA Log in
DiVA
Logotyp