While the academic interest in the political blogosphere has grown exponentially in recent years, existing research is predominantly dedicated to political campaigning. In view of the “diminishing prestige of the electoral process” and the “rise of new forms of legitimacy” a broader political analysis of blogs is called for. This article investigates whether the political blogosphere is an arena for political representation by asking (1) how representatives communicate with citizens through blogging in order to aid central functions of political representation, such as accountability, connectivity, and inquiry, and (2) what strategic, technological, and normative factors explain differences in representatives’ communication with citizens. The empirical analysis, based on a survey questionnaire targeting all Swedish blogging representatives, illuminates four different approaches to blogging, with different drivers and implications for the representative democracy.