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BETALNINGSMETODENS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION I SVERIGE: En kvantitativ studie
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During the study, data has been collected to answer the study's purpose, questions and hypotheses. Based on the research and the results collected and compiled, it can be concluded that online payment methods have a positive impact on Swedish consumers and that payment methods can also positively influence the purchase intention of a consumer. The payment methods offered influence the customer's final consumption. There are also other aspects that impact consumers. Examples of these aspects are when one needs to pay for an online purchase. If a company offers "get first, pay later" this also creates more trust and an increased purchase intention of the consumer.  

Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-61483OAI: oai:DiVA.org:mdh-61483DiVA, id: diva2:1726408
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2023-01-30 Created: 2023-01-13 Last updated: 2025-10-10Bibliographically approved

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Uppsats(1670 kB)449 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf