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  • 401.
    Drogendijk, R.
    et al.
    Uppsala University.
    Andersson, Ulf
    Copenhagen Business School, Denmark.
    Relationship Development in Greenfield Expansions2013In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 22, no 2, p. 381-391Article in journal (Refereed)
    Abstract [en]

    This paper investigates conceptually how new Greenfield subsidiaries develop relationships over time. We focus our analysis on the earliest start-up stage of new Greenfield subsidiaries, and on the dynamics of relationships development with five different groups of actors within the MNC and the local environment of the new Greenfield. We argue that relationship strength, or the intensity of interaction and resource exchange, depends on the new Greenfield's degree of dependence or interdependence within these relationships and develop propositions based on institutional theory, resource dependency theory and network approaches. In the concluding sections we suggest directions for future work to enhance understanding of the dynamics of relationship management in new Greenfield expansions.

  • 402.
    Duric, Nasiha
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Saleh, Delal
    Mälardalen University, School of Business, Society and Engineering.
    Klientens möjligheter och utmaningar i samband med digitalisering: En kvalitativ studie ur redovisningskonsultens perspektiv2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Digitalisering har medfört möjligheter och utmaningar för klienten. De möjligheter klienten kan utnyttja är bland annat effektivitet i form av tid. Detta kan istället spenderas på klientens utveckling av verksamheten. Denna effektivitet kan även redovisningskonsulten utnyttja till att åstadkomma högre värde av arbetet gentemot klienten. Utmaningar som uppstår i förändringsprocessen gällande implementering av digitalisering är främst den förändringsbenägenhet som uppstår hos klienten. Att förändra ett nuvarande fungerande arbetssätt är inte alltid enkelt. En rädsla inför förändring leder till att ett motstånd uppstår. Brist på kunskap är ytterligare en utmaning för klienten när digitaliserad redovisning införs. 

  • 403.
    Duske, Eric
    et al.
    Mälardalen University, School of Business, Society and Engineering. 1996.
    Källman, Henrik
    Mälardalen University, School of Business, Society and Engineering.
    Implementeringsprocessen med robotic process automation: En studie om viktiga aspekter vid implementeringen av RPA2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The fact that RPA can carry out administrative monotonous tasks increases efficiency, lowers costs and frees up time that employees can place on more analyzing tasks. RPA and its implementation process can involve several challenges such as resistance from employees and to implement successfully. Important aspects are, above all, the preparatory work that will provide the basis to be able to implement successfully and then the communication between managers and employees, where great emphasis is placed on informing the purpose of RPA in order to increase understanding and reduce concern. 

  • 404.
    Dzihic, Ajla
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Sakotic, Nikolina
    Mälardalen University, School of Business, Society and Engineering.
    Samhällsansvar och organisation: En kvalitativ studie om hur ​Volkswagen - Group a​rbetar med att upprätthålla sin grundvision på den svenska marknaden2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 405.
    Díaz Zamora, Lorenzo
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Missnöjeshantering i svenska banker - En fallstudie av Skandinaviska Enskilda Banken (SEB)2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 406.
    Edgren, Matilda
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Agali, Hamid
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Elnätsinvesteringar i förhållande till normvärde: En fallstudie hos Mälarenergi Elnät AB2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 407.
    Edlund, Johanna
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Blank, Lina
    Mälardalen University, School of Business, Society and Engineering.
    Granlund, Elin
    Mälardalen University, School of Business, Society and Engineering.
    Ansvar ur ett Triple Bottom Line perspektiv: En fallstudie av ABB Corporate Research2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien syftar till att förklara hur ansvarsfrågan organiseras inom ABB Corporate Research Center och hur ansvar kan bidra till att företaget tar hållbart ansvar utifrån ett miljömässigt, socialt och ekonomiskt perspektiv som benämns Triple Bottom Line.

  • 408.
    Edström, Jessica
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Olsson, Madeleine
    Mälardalen University, School of Sustainable Development of Society and Technology.
    ”För att lyckas kan vi inte arbeta i stuprör”: Samverkan för kompetensförsörjning2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to describe relevant actors cooperation for competence supply in the county of Västmanland. The qualitative study was based on semistructured interviews with representatives from relevant actors that play an important role for the growth of the county. The theory for this study is the triplehelix-model for cooperation. The result was analyzed through a SWOT-analysis to determine weaknesses and strengths with the cooperation for competence supply within the county of Västmanland and to give suggestions for further development. The study showed that work on the triplehelix-model is not done consciously, in cooperation forums when some players did not know the model, which was a request from the respondents who were working on it today. The question whether there really was a mismatch were discussed in relation to that employers do not see the students' overall competence, but only subject knowledge, thus increasing mismatch. To see the students' possibilities and potential there is an increasing need for cooperation between the borders.

  • 409.
    Edward, Gillmore
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Is Offshoring an Expeditor of Negative or Positive Process Innovation Performance: The Role of Distance and Interdependencies2014Conference paper (Refereed)
    Abstract [en]

    This paper submits that research on offshoring of R&D has focused mostly on the empirical phenomenon’s under-lying offshoring’s strategic drivers and less on extending our understanding of how the MNC reconfiguration impacts operational performance and process innovation performance. So as to theoretically frame the implications of the organizational reconfigurations and process innovation, brought about by offshoring R&D, this proposal centres on the interplay between interfaces, interdependencies and distance. Offshoring of R&D requires global reconfigurations, which in turn strain coordination due to boundary changes, and distance (in this proposal geographic and institutional distance). This increases the complexity placed on the global division and coordination of R&D activities and subsequently process innovations and calls for further investigation of organizational reconfigurations.

  • 410.
    Edward, Gillmore
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    The influence of offshoring on subsidiary activities and relationship configuration: How Can Moving R&D Abroad Influence Subsidiary Evolution.2014Conference paper (Refereed)
  • 411.
    Edward, Gillmore
    et al.
    Dundee University, United Kingdom.
    Andersson, Ulf
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Memar, Noushan
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    How subsidiaries influence innovation in the MNE value chain2018In: TRANSNATIONAL CORPORATIONS, ISSN 978-92-1-112927-4, Vol. 25, no 1, p. 73-100Article in journal (Refereed)
    Abstract [en]

    As multinational enterprises increasingly disaggregate their value chains and assign functional responsibilities to foreign subsidiaries, they are increasingly focused on augmenting spatially distant activities and resources. At the same time, despite subsidiary managers operating at the “middle” of the organization and having awareness of operational and strategic contexts, they have received significant criticism for hindering the successful coordination and integration of value chain activities. This appears counterintuitive as, on the one hand, MNEs are increasingly disaggregating their value chains and, on the other, subsidiary managers act as frontline managers, at the intersection of their local context and the MNE. We examine the resource stocks of six subsidiaries and the activities of subsidiary managers locally and across global value chains. The results indicate that integration responsibilities are decentralized, as properties of subsidiary mandates, and that the subsidiary managers' connectivity activities significantly affect the strategic influence that they subsidiary can exercise locally and globally. The results also contain important information for policymakers.

  • 412.
    Eilertsdotter Flink, Emma
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Norling, Johanna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Eriksson, Malin
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Betalningstider: En statistisk undersökning om företags faktiska kundkreditdagar.2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Account receivables tie up large amounts of capital in. Various reports show that the actual time for customer to pay their invoices is getting longer. This is a problem both from a society and a business economic perspective. The purpose of the essay is to find out if Swedish companies have longer credit days than normal contractual terms of payment and if so, can the business cycle or the geographical distribution of sales have an impact and does it make a difference if the companies have an active monitoring of the actual customer credit days. To answer this, we studied 12 listed companies in four different sectors between the years 2000-2008. In the analysis, we reason about the results of the study and how the various factors may have influenced the outcome. From this we could draw the conclusion that the days of sales outstanding (DSO) are longer than the normal contractual and that the geographical distribution of customers in Sweden, Europe and elsewhere have been relevant. In the results we found out that companies can influence the outcome of actual customer credit days and this we find positive, because that is something that companies themselves can work with.

  • 413.
    Eismann, Kristel
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Heinonen, Magdalena
    Mälardalen University, School of Business, Society and Engineering.
    Nguyen, Jessica
    Mälardalen University, School of Business, Society and Engineering.
    Increasing Brand Awareness as a Micro-enterprise via Social Media: A Case Study of MixWell AB2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 414.
    Ekberg Tamminen, Sari
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Saarinen, Maarit
    Mälardalen University, School of Business, Society and Engineering.
    Relationship Embeddedness in the Construction Industry: A Case Study of Peab AB2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem description: This study of relationship embeddedness in the construction industry is conducted within the network of the case company Peab AB and limited to their project operations in Finland. The industrial marketing theories, sociological embeddedness theories and construction industry characteristics are forming the foundation of the theoretical framework. The current academic literature has revealed two contradictive approaches of favorable level of relationship embeddedness in the construction industry setting. Therefore, this thesis aims to reveal how embeddedness from structural and relational perspective influences to Peab network relationship development by example of two projects and whether they are developing towards the embedded, high-involvement and closer or arm’s length type of relationships.

    Purpose of the research: The purpose of this paper is to examine how embeddedness from structural and relational perspective influences relationship development and to reveal which level of embeddedness is favored in the construction industry network by examining two projects of Peab AB.

    Research question: How does embeddedness influence Peab’s business relationships within its existing network in the construction industry?

    Methods: This study consists of qualitative research with a case study method, where the chosen case company is Peab AB. The empirical data was gathered by conducting five semi-structured in-depth interviews from the key persons of two different construction projects including the top managers of Peab Foundation Sweden and Peab Infra, Peab Industry/MBR and Tensicon. Interviews revealed in detail two different project conditions from bidding process, selecting the subcontractors, actual performance and adjustment requirements and conditions for cost related and loyal relationship conditions. The theory part in this research consists of theories concerning industrial marketing, construction industry characteristics and sociological theories that were searched through carefully selected academic articles, journals, books and e-books.

    Conclusion: The Peab network supports closer internal ties and longer-term-oriented external ties, and therefore, the internal ties tend to become stronger compared to the external ties. Structural and relational embeddedness are complimenting and overlapping perspectives and it is recommendable to consider both dimensions when examining relationship development. It should be noticed that the embeddedness has many variations and levels, and therefore, the network and the industry conditions should be examined thoroughly as they all influences the business relationship development. In the Peab network the low price and close relationship goes hand in hand. Nearly always the lowest price determines who gets the project, but through the trusted relationship the price can be adjusted.

  • 415.
    Ekehov, Therese
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Fager, Oscar
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Svensson, Linda
    K2 - En studie om redovisningsförenklingar i mindre aktiebolag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Datum:                                           2011-06-09

    Nivå:                                               Kandidatuppsats i företagsekonomi, 15 hp

    Författare:                                    Therese Ekehov, Oscar Fager, Linda Svensson

    Handledare:                                Kent Trosander

    Titel:                                               K2 – En studie om redovisningsförenklingar i mindre aktiebolag

    Nyckelord:                                    K2, K-projekt, Bokföringsnämnden, redovisningsförenklingar

    Problemformulering:              I hur stor utsträckning har företag börjat tillämpa K2? Har K2 underlättat det dagliga arbetet för redovisningskunniga? Har företagens administrativa kostnader minskat till följd av de förenklingar som skett?

    Syfte:                                              Huvudsyftet är att undersöka hur K2 har implementerats i företagen. Vidare är syftet även att se vilka förenklingar K2 har lett till för företagen och om K2 bidragit till minskade administrativa kostnader för de mindre företagen.

    Metod:                                           För att besvara studiens frågeställningar och uppnå studiens syfte valdes en kvalitativ metod. Vi valde att intervjua revisorer för att få en inblick kring hur K2 används i de mindre aktiebolagen. För att få fram den teoretiska bilden använde vi oss av litteratur angående K2 och fick kontakt med författaren till den övervägande delen av litteraturen. De svar vi erhöll av respondenterna har analyserats och jämförts med den teoretiska bilden samt diskuterats utifrån intressent- och agentteorin. Det som framgick av analysen knöts samman i resultat och slutsatser som besvarar studiens problemfrågeställningar.

    Resultat:                                        K2 har bidragit till att underlätta det dagliga arbetet för redovisningskunniga genom de förenklingar som K2 medför. Dock har endast cirka 10 % av de intervjuade företagens klientel som kan använda sig av K2 implementerat regelverket i sin redovisning. Främst upplever företagen i och med K2 en lättnad i kraven på tilläggsupplysningar i årsredovisningen. Företagens administrativa kostnader har minskat, dock inte i den takt som hittills krävts för att uppnå EU:s mål. Den minskning som skett kan till viss del tillskrivas K2, men även förenklingsutredningens genomröstade resultat har bidragit till minskade administrativa kostnader.

  • 416.
    Ekelund, Emma
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Neffling, Minda
    Mälardalen University, School of Business, Society and Engineering.
    Dglawi, Malek
    Mälardalen University, School of Business, Society and Engineering.
    The Process of Converting Followers on Instagram Into Customers2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 417.
    Ekholm, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Svensson, Christian
    Mälardalen University, School of Business, Society and Engineering.
    Ataulov, Fuad
    Mälardalen University, School of Business, Society and Engineering.
    The benefits and challenges of IT outsourcing from a business perspective2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 418.
    Eklinder Frick, Jens
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Building Bridges and Breaking Bonds: Aspects of social capital in a regional strategic network2011Licentiate thesis, monograph (Other academic)
    Abstract [en]

    Investing in cluster formation or encouraging companies to network in regional strategic networks is a common strategy used by municipalities to promote regional growth in peripheral regions. Previous research has investigated the significance of creating regional advantages by building clusters and regional networks, but researchers have not provided much insight into the problems facing the project management trying to implement such collaboration. In my thesis I describe and analyze a network project in order to shed light upon some of the complications that such a collaboration project might entail. My theoretical framework of analysis rests upon the concept of social capital, a concept that investigates the value that social contacts might incur.

    I have studied a designed network situated in the Swedish municipality of Söderhamn called Firsam. After the closure of the telecommunications factory of Ericsson/Emerson and the military airbase F15 Söderhamn lost 10 % of its local employment in 2004.The need for regional growth programmes therefore became dire. The companies that prior to the closure worked in close collaboration with the Ericsson/Emerson factory were also looking for new revenue streams to compensate for their loss of business. Collaboration with the local manufacturing companies to create innovative projects and to take on joint tenders seemed to be a perfect solution to the problems facing them and the municipality. In this spirit a regional strategic network called Firsam (Företag i regional samverkan) was initiated.

    I analyze the Firsam project using two different aspects of the concept social capital:”bonding” and”bridging”. The bonding form of social capital is associated with small and homogeneous groups that build prerequisites for long-term collaboration by forming close contacts and building trust. The bridging form of social capital creates an open stance towards social relations that enables new contacts to be formed outside one’s own socially established context.

    The bonding form of social capital provides prerequisites for close collaboration but can also result in close-mindedness and over-embeddedness in one’s own social context. Building bridging connections outside one’s own social context might encourage innovative thinking and spur entrepreneurship. The somewhat fleeting connections that are associated with the bridging form of social capital might on the other hand make it difficult to cultivate a common sense of trust within an existing group.

    These different manifestations of social capital create a paradox that might be hard to handle in the design of a regional strategic network. Is it best to support already existing network structures and impose the risk of creating a less innovative environment, or should members from outside the established social context be included in the network design to encourage innovative thinking? There are both positive and negative effects associated with either strategy. I shed light upon this paradox by analyzing the regional strategic network of Firsam.

  • 419.
    Eklinder-Frick, Jens
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Development, production and use in policy initiated innovation2015In: Journal of Business and Industrial Marketing, ISSN 0885-8624, Vol. 30, no 8, p. 973-986Article in journal (Refereed)
  • 420.
    Eklinder-Frick, Jens
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Sowing seeds for innovation: The impact of social capital in regional strategic networks2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    In order to promote regional innovation and stronger social coherence the European Union has set goals to become the world’s most competitive, dynamic, and knowledge-based economy. These ambitious goals are supported by funds allocated to regional strategic networks (also called cluster initiatives). Usually, the management of regional strategic networks is left to the discretion of the project leaders. However, the industry agglomeration model which constitutes the foundation for regional development policies fails to consider the social context. It also overemphasizes the relevance of a linear approach towards innovation which is problematic, as this fails to consider the conditions for implementation in different contexts.

    This thesis builds upon data from two case studies of regional strategic networks (Firsam at Söderhamn and FPX at Gävle) and serves to describe (1) how the management group of an RSN creates the prerequisite for an innovative milieu by analyzing the effects that social capital imposes on social interaction, and (2) how a policy initiated innovation process is supported by an RSN management group by analyzing resource interaction between the developing, producing and using settings.

    As a conclusion it is stated that a manager of a regional strategic network should balance the bridging and bonding forces that social capital produces. Under some circumstances it might be advantageous to form tightly knit groups that can foster trust and cultural proximity. In other cases loosely knit groups might be preferable where novel information is exchanged between previously unconnected actors. Also, the innovation construct is applied in the thesis to denote the process where resources are combined in new ways within existing structures to offer new solutions in the market. The manager of a regional strategic network must consider not only the setting in which an invention is developed but also the settings where new solutions are converted into products and those where they are brought to use.

    The performance of the investigated development initiatives indicates that merely funding regional strategic networks is insufficient to spur regional growth. It is not as easy as merely sowing seed for innovation; it must also fall on good soil. 

  • 421.
    Eklinder-Frick, Jens
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Eriksson, Lars Torsten
    Högskolan i Gävle.
    Hallén, Lars
    Mälardalen University, School of Business, Society and Engineering.
    Effects of social capital on processes in a regional strategic network2012In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 41, no 5, p. 800-806Article in journal (Refereed)
    Abstract [en]

    Understanding the role of social capital is vital for implementing cluster policies as regional strategic networks and cluster initiatives are influenced by the local socio-economic context and its social capital. Social capital can create value for companies by closure of the network structure (bonding), which maintains internal mutual trust but bonding can also over-embed companies in their social context, whereas sparse networks that provide links to other parts of relevant business networks (bridging) often provide greater innovation benefits. We provide a conceptual framework applied to a case study of a Swedish regional strategic network, and examples mostly of positive effects of bridging social capital and negative effects of the bonding form are identified. This is interpreted against the background of the regional dependence-oriented culture.

  • 422.
    Eklinder-Frick, Jens
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Eriksson, Lars Torsten
    Högskolan i Gävle.
    Hallén, Lars
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Multidimensional social capital as a boost or a bar to innovativeness2014In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Industrial Marketing Management, ISSN 0019-8501, Vol. 43 3, no 3, p. 460-472Article in journal (Refereed)
    Abstract [en]

    Innovation does not only demand new ideas, financial resources, and knowledge of supplier and user systems. Social capital also influences the innovativeness in business networks. However, social capital is often vague, at times described as a “catch-all notion”. In this paper definitions of social capital are suggested to support the management of innovation in networks. Three dimensions of social capital are applied in a case study of a regional strategic network – the socio-economic, the structural and the actor-oriented dimensions – while focusing on the last one. Data were collected at two points in time, at the start of the regional strategic network in 2004 and at the end of the project in 2010. The application of the concepts and the comparison between these two points in time highlight the influence of social capital and how it can hinder or be used to promote innovation processes.

  • 423.
    Eklinder-Frick, Jens
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Eriksson, Lars Torsten
    Högskolan i Gävle.
    Hallén, Lars
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Multidimensional social capital as a boost or bar to innovation2012Conference paper (Refereed)
  • 424.
    Eklinder-Frick, Jens
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Eriksson, Lars-Torsten
    Högskolan i Gävle.
    Hallén, Lars
    Mälardalen University, School of Business, Society and Engineering.
    The Firsam cluster initiative: An attempt at regional business development2010In:  , 2010Conference paper (Refereed)
    Abstract [en]

    After a small municipality in Sweden was hit not only by the closure of the major industry in the town but also by the dismantling of the air force base which was another major source of local employment, a strategic network (cluster initiative) was set up involving 15 local companies in order to market their skills and know-how. The purpose was counterbalance the loss of the big employers by strengthening cooperation between local small and middle-sized companies. Based on interviews in 2004 and 2010 the relationships between the member companies are mapped out prior to the formation of the strategic network and five years later. The findings illustrate the difficulty to support cluster building for short term commercial success through a top-down approach, but also that such an initiative may create positive effects on social capital and in the end bring about long-term gains for the community.

  • 425.
    Eklund, Joel
    Mälardalen University, School of Business, Society and Engineering.
    Hur anställdas handlingar påverkar inköp i den offentliga sektorn: En studie av "Framtidens Mat", Västerås Stad2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 426.
    Eklund, Ludvig
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Zakrisson, Julia
    Mälardalen University, School of Business, Society and Engineering.
    Nilsson, Marion
    Mälardalen University, School of Business, Society and Engineering.
    Capturing the Hearts and Minds of Employees: A study on corporate social responsibility as a key driver to employee engagement & retention - A Swedish Perspective2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 427.
    Ekman, Peter
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    The enterprise system revisited: How well does it capture the company's business network?2015In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 30, no 2, p. 208-17Article in journal (Refereed)
    Abstract [en]

    Purpose – Enterprise systems have been presented as a “dream come true” with a seamless integration of business data through a common database and software modules that can be customized to the companies’ different functions. However, research shows that companies’ utilization of enterprise systems is limited, and that internal processes are prioritized. This paper analyses how well enterprise systems capture the business network in which an industrial company is involved.   Design/methodology/approach – European multinational companies and some of their partners have been followed through case studies between 2003 and 2010. The pattern-matching analysis has been supported by a theoretical framework that depicts industrial companies as engaged in business relationships in a network setting.   Findings – The results show that the company’s relationship-oriented activities are badly captured by the enterprise system. The study highlight limitations that future enterprise systems need to address if they are to be able to offer the company a better insight into its business network.   Originality/value – The traditionally internal focus on enterprise systems means that important business information transcending inter-organizational activities will be missed. To be worthy of the name enterprise system, more customer- and supplier-oriented activities need to be supported and captured.

  • 428.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business.
    Erixon, Cecilia
    Mälardalen University, School of Business.
    'Supra-system' - a bigger picture on information system use*2007In: Examining Langefors' Ideas from information systems, technology, business, and learning perspectives, Mälardalen University, Västerås , 2007Chapter in book (Other (popular science, discussion, etc.))
  • 429.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Erixon, Cecilia
    Mälardalen University, School of Sustainable Development of Society and Technology.
    The Interconnectedness of "Best practices": How small and midsize companies can gain from selecting the large companies' IT2009In: Handling Plurity of Relationship Forms in Networks: From Clas to Clubs, from Cliques to Communities. Theoretical and managerial Perspectives., www.impgroup.org: IMP Group , 2009Conference paper (Refereed)
    Abstract [en]

    Today’s companies can take advantage of state-of-the art information technology (IT) as enter­prise resource plan­ning (ERP) systems, business intelligence software and web-based services to facilitate their business. Many of these technologies are general in their design – i.e. they are of-the-shelf solutions available to a wider customer group. With­in the information sys­tems (IS) discip­line this has lead to the managerial advice that companies should evalu­ate the IT-vendors prevail­ing market position and the prospect of their future (taking in consideration e.g. the vendors solven­cy). This paper is empirically focusing ERP systems – company wide information systems that comes with a standard set of pre-defined procedures called ‘best practices’ – and it presents two cases that illustrates how these ERP systems inherent the best practices that the IT-provider has developed in cooperation with its prevailing customers. Following the Euro­pean theory on markets as network, i.e. an approach developed within the IMP Group, a alternative managerial advice would be to assess the vendor’s business network. Thus, this paper puts forth the later approach and discusses how a company contri­butes respectively benefits from selecting an IT-provider that develops enter­prise systems for their respectively industrial sector. The paper puts forth two cases where one illustrates how a company is involved in the deve­lop­ment of a IT-vendors best practices and the other case illustrates how a company gets best practices by looking at the IT-vendors customers. The two illustrating case studies are carried out at Kanthal AB, a company within the Sandvik Group, and at CH Industry AB, a small supplier to Volvo Construction Equipment. Whilst the larger company Kanthal had to go through a process of software custo­mization to get the adequate functions in their ERP system CH Industry has instead gone with the standard package. The customization that Kanthal required has later become one of the IT provider’s features, i.e. a new best practice, some­thing that other customers can benefit from. CH Industry has also selected the same complex and compre­hen­sive ERP system as Kanthal even if their need, as a rather small company, should be of another nature. CH Industry has though selected a competitive standard package and they motivate their choice of ERP system by relating to the IT-pro­vider’s customer base. Implicit CH Industry understands that the IT-provider’s customer network will mean that their ERP system will be offered continuous improvements and upgrades, and they will thereby getting state-of-the-art best practices even in the future. The paper concludes with discussing the interconnectedness of best practices – whilst Kanthal are an active partner in the deve­lop­ment of a set of best practices, CH Industry is a company that benefits from prevailing best practices. The implica­tion of the cases is that a company benefits from an awareness of its IT-vendor’s wider business network. Comp­anies needs to – as well as considering the IT provider’s solvency, market position, and evaluations of the technology as advised by managerial infor­ma­tion system theories – evaluate the IT-provider’s prevailing customers and their business proce­dures and preferences.

  • 430.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Erixon, Cecilia
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Dahlin, Peter
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    A case study of IT-based and human interaction in industrial business relationships2014In: Coping with recurring issues in BtoB research: The Sisyphus effect? or a Rolling stone syndrome?, 2014Conference paper (Refereed)
    Abstract [en]

    Consumer-oriented firms (B2C) have grasped the benefits of modern integrated information technology (IT) systems as CRM and web-shops that allow them to capture, store, and manage consumer data to fulfill their expectations and needs on an individual and customized basis. This means that firms acting on consumer markets can use ‘high tech’ for ‘high touch’, i.e. using IT to met the consumer on a personal level. Based on the findings in a large case study spanning multiple business relationships (dyads) between buying and selling industrial firms we propose that the high tech/high touch logic is different at industrial markets (B2B). Here, industrial firms strive towards an increased use of interorganizational integrated IT systems (high tech) to lower interaction costs and at the same time increase the reliance in their business relationships. This is at the same time challenged by the employees’ preference for human interaction (high touch) as a mean to uphold trust and solve what they perceive as equivocalities. While consumer market’s high tech is based on the collection of consumer behavior high tech in industrial markets is much more a two-way street were partner firms work for integrated IT systems at the same time as the interacting employees appreciate the social dimension of business. This explorative study indicate that high tech and high touch in industrial markets is more a case of ‘either or’ rather that ‘and’ as in consumer markets. The study is explorative and presents a number of propositions that can be used for further studies.

  • 431.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business.
    Erixon, Cecilia
    Mälardalen University, School of Business.
    Lind, Cecilia
    Mälardalen University, School of Business.
    Révay, Péter
    Mälardalen University, School of Business.
    Information Systems Use as a Result of External Influences2006In: microCAD 2006 International Scientific Conference: Applied Information Engineering, 2006, p. 73-78Conference paper (Other academic)
    Abstract [en]

    The use of an information system (IS) can be studied as a result of all the efforts that an organization has put on the introduction of IS, as for example change management, user training, support training and proper technical infrastructure. The description takes its starting point in the organization per se, whilst the one in this paper is external. In this paper, a complementary perspective is offered that can explain the final use of an IS, illustrated by three empirical papers. The use of an IS can be a result of the interorganizational influences as customers, suppliers or other stakeholders. The paper shows that the external environment has a direct effect on how the user experiences an IS and uses it.

  • 432.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business.
    Erixon, Cecilia
    Mälardalen University, School of Business.
    Révay, Péter
    Mälardalen University, School of Business.
    'Supra-System': A Bigger Picture on Information Systems Use2007In: microCAD 2007 International Scientific Conference: Applied Information Engineering, 2007, p. 51-56Conference paper (Other academic)
  • 433.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Erixon, Cecilia
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Thilenius, Peter
    Uppsala Universitet.
    Information technology utilization for practical marketing activities: The IT-marketing gap2013In: BUILDING AND MANAGING RELATIONSHIPS IN A GLOBAL NETWORK: CHALLENGES AND NECESSARY CAPABILITIES, 2013Conference paper (Refereed)
    Abstract [en]

    This study investigates how industrial companies’ IT infrastructure match their applied marketing approach. The supporting theoretical framework is based upon the contemporary marketing practice (CMP) model that depicts companies as spanning from transactional to more relational and networked. This is supported by theories on the logic of IT systems and how users in industrial companies adopt them. The study is based upon two longitudinal subsequent case studies of a multinational company’s business with influential customers. The analysis shows that the utilized IT systems mainly follow efficiency logic that is useful for individual business transactions. However, the form of complex industrial business that industrial companies carries out are often relationship based and sometimes even incorporating the adjacent business network. Thus, there is a IT-marketing gap given that contemporary IT does not match the need the marketing practice of a modern industrial company.

  • 434.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Lindh, Cecilia
    Mälardalen University, School of Business, Society and Engineering.
    Melander, Maria
    Mälardalen University, School of Business, Society and Engineering.
    The practical use of information technology in multinational enterprises2012In: Management Dilemmas int the Information Technology Era / [ed] Celina Solek, Warsawa: WAT , 2012, 1, p. 55-66Chapter in book (Other academic)
  • 435.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Raggio, Randle
    University of Richmond, USA.
    Thompson, Steven
    University of Richmond, USA.
    Developing sustainability service technology abilities: An exploratory case study2016In: Change and Transformations of Markets, Relationships and Networks / [ed] Krzysztof Fonfara, Zygmunt Waśkowski and Milena Ratajczak-Mrozek, 2016Conference paper (Refereed)
    Abstract [en]

    Although markets are flooded with digital services to help consumers, B2B marketers have to a lesser degree developed technology-based services that support their customers. B2B firms that engage in new technology-based self-service (TBSS) do not only have to develop and exploit resources within their firm; they must also secure resources through relationships with partner firms such as IT vendors, software developers, and so forth. In doing this, they will confront both their own and other industrial networks’ different institutional logics. This study utilizes IMP and service-dominant logic (SDL) thinking as a mean to assess the challenges firms face when they aim to redefine their offering to include TBSS. Through an explorative and grounded case study research design focusing a sustainable TBSS, we develop an emerging conceptual framework that presentations the abilities required for developing and managing TBSSs. Besides developing this framework that comes with managerial implications, the paper access the usefulness of bridging IMP and SDL thinking by acknowledging the institutional logics that are at play in different networks.

  • 436.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Raggio, Randle
    University of Richmond, USA.
    Thompson, Steven
    University of Richmond, USA.
    VALUE PROPOSITION ALIGNMENT: ESTIMATING SUSTAINABLE SELF-SERVICE TECHNOLOGY INITIATIVES: AN EXTENDED ABSTRACT2016In: Creating Marketing Magic and Innovative Future Marketing Trends, 2016Conference paper (Refereed)
  • 437.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business.
    Révay, Péter
    Mälardalen University, School of Business.
    Enterprise Resource Planning Systems: Expanding the Perspective2004Conference paper (Other academic)
    Abstract [en]

    Modern Enterprise Resource Planning systems (ERPs) allow firms to integrate their information and control their departments. The ERPs are originally developed to handle a single firms production process, which means that their effects can be interpreted as affecting a firm intraorganizational. With the later growth of interorganizational usage of ERPs, something that is described as ERP2, firms can expand the ERP to include interorganizational usage (i.e. with different business partners). When doing so, the ERP design can’t only support internal routines, but it also have to adapt to the activities that are carried out with business partners. This article discusses the need to widening the perspective when examining ERPs in a business context; to not only involve intraorganizational or interorganizational issues, but to use both perspectives simultaneously. It also shows how the internal (intraorganizational) usage of the ERP can be interpreted as more rigid and governing than the use in the business interaction with others (interorganizational), which is more ad hoc. A case study indicates that the ERP use in the business interaction is less frequent or even dismissed and that other information systems (IS), suitable for the activities that are carried out with the business partners, are preferred. This highlights the need of considering the users needs, their activities, and their business interaction when designing ERPs that are support the business interaction with other firms.

  • 438.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Röndell, Jimmie
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    An updated conceptualization of transvections: Providers, beneficiaries and institutions2016In: FMM2016: Extending Service-Dominant Logic / [ed] Steven Largo, Robert Lusch and Irene Ng, 2016Conference paper (Refereed)
    Abstract [en]

    Purpose – Wroe Alderson’s market ‘transvections’ (Alderson, 1965) was an early conceptualization of how an offering resulted in value creation after a series of transformations and transactions. The efficiency and effectiveness of how a good, from raw material to the product used by an end-consumer, should be able to be assessed. We will in this paper further develop the idea of transvections based on empirically grounded concepts from the Industrial Marketing and Purchasing (IMP) research tradition in parallel with the currently developing Service-Dominant (S-D) logic lexicon. The objective with this paper is to pinpoint theoretical and methodological challenges that may contribute to a grand theory of markets that infuses the idea of markets as networks and the S-D logic lexicon. A second objective is to offer an updated version of the transvection that are released from Goods-Dominant (G-D) logic thinking and that are based upon the interaction between generic actors rather than Alderson’s conceptualization of business actors as firms and households. 

    Design/Approach –The paper is conceptual in nature and based on an extent literature review of research contributions on Alderson’s transvection, IMP’s business networks, and S-D logic’s value co-creation.  Both IMP and S-D logic has made attempts to leave the G-D logic depiction of market actors as firms, customers, and distributors etcetera in favor for a more generic actor role but to different degrees.

    Findings – We propose that the generic actor, which may assume a provider and beneficiary role, is a suitable starting-point for developing an updated transvection. However, whilst Alderson’s transvection followed a focal product the updated transvection will need to follow a focal beneficiary. Furthermore, the updated transvection addresses the market actors’ roles differently (provider or beneficiary) and the roles are not static but in constant flux (a beneficiary will e.g., also be a provider through its engagement in value co-creation).  The focal beneficiary will through multiple interactions that take place throughout the transvection result in a perceived value.  The transvection cut through several service ecosystems of actors (holding both people, artifacts and technologies) that are affected by what have been described as institutional arrangements (Vargo and Lusch, 2016) or institutional logics (Edvardsson et al., 2012) that may harmonize as well as dissonance.  

    Implications – The updated transvection is infusing the S-D logic lexicon and it highlights the interplay between three layers; the focal beneficiary that experiences a service with a certain temporal span, other engaged market actors (providers), and the affecting institutional logics that are at play.  The outcome of a transvection does thereby affect the institutional arrangements but also become the catalyst for other transvections which thereby offers a ground for perpetual and circular market thinking.

  • 439.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Röndell, Jimmie
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and Beyond, in Central Marketing Concepts2019In: The SAGE Handbook of Service-Dominant Logic / [ed] Stephen L. Vargo & Robert F. Lusch, Los Angeles: Sage Publications, 2019, p. 619-634Chapter in book (Refereed)
  • 440.
    Ekman, Peter
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Thilenius, Peter
    Uppsala University, Sweden.
    ERP selection through business relationships: adaptations or connections2011In: International Journal of Entrepreneural Venturing, ISSN 1742-5360, Vol. 3, no 1, p. 63-83Article in journal (Refereed)
    Abstract [en]

    This article analyses how a generic form of information technology (IT), enterprise resource planning (ERP) systems, can be selected by companies to enhance their business. ERP systems are a means of becoming more efficient through predefined standard functions called 'best practices'. Following the theory that markets are made up of business relationships in a network context, managerial advice would be to assess the vendor's existing business relationships. A company can harvest the inherent functions that an ERP system has from the vendor's prior interaction with other customers. This paper discusses how a company benefits from engaging in a new business relationship with an ERP vendor to become more competitive. However, this relationship is double-edged. A lesson is that the functions developed by the ERP vendor and the customer only offer a temporal competitive advantage, given that it can be used later in the ERP vendor's other connected business relationships.

  • 441.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business.
    Thilenius, Peter
    Mälardalen University, School of Business.
    Understanding Enterprise Systems' Impact(s) on Business Relationships2006In: Advances in Information Systems Development: Bridging the Gap between Academia and Industry, Springer , 2006, p. 591-602Chapter in book (Refereed)
    Abstract [en]

    Enterprise systems (ESs), i.e. standardized applications supplied from software vendors such as SAP or Oracle, have been extensively employed by companies during the last decade. Today all Fortune 500 companies have, or are in the process of installing, this kind of information system. A wide-spread denotation for these applications is enterprise resource planning (ERP) systems. But the broad utilization use of these software packages in business is rendering this labelling too narrow (Davenport 2000).

    A central aspect of ESs is their multi-dimensional characteristics. Based upon a (virtual) common database, ESs allow all business activities to be observed throughout the company (i.e. an operation performed by marketing may be displayed in finance; purchasing; supply functions, and so forth, in real-time). But with this high visibility and extensive information processing capacity comes the drawback that the information system as a whole may be hard to grasp (Markus 2004, Davenport 1998).

    When implementing an ES package, the company can select from different industry-adapted modules providing core functionalities (i.e. that support proc¬es¬ses such as production, supply chain management, and R&D), as well among complementary modules to be used in support processes (such as finance, HR, marketing, etc). In fact, along with Internet, ESs can be seen as the most important technology to have attained wide-spread use during the last decade (Seddon et al. 2003). For a company this means that the integration of an ES into its business operations by neces-sity will, to a greater or lesser extent, affect the business activities that are carried out. For companies, these business activities have been observed by researchers to take place within relatively stable, long-term oriented business relationships with specific well-known counterparts (Håkansson and Snehota 1995). This means that ESs, especially with the high level of usage in companies (Seddon et al. 2003), become an interesting research object not only from a company-focused perspective, but also from a broader perspective, allowing business relationships to unique suppliers and customers to be included.

    But how can ESs be captured and understood in this setting? This question will be discussed and elaborated on in the following sections, leading to some recommendations on relevant issues

  • 442.
    Ekman, Peter
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Thilenius, Peter
    Uppsala Universitet.
    Thompson, Steve
    University of Richmond.
    Whitaker, Jonathan
    University of Richmond.
    Drivers and obstacles for global IT in the embedded multinational: A multiple case study2011In: The impact of globalization on networks and relationship dynamics, Glasgow, 2011, p. 1-22Conference paper (Refereed)
    Abstract [en]

    Multinational companies (MNCs) have been actively pursuing globally integrated information technology (IT) as a mechanism for better coordination and control of business processes. This paper presents a multiple case study of five MNCs’ experiences with global IT initiatives and explores the drivers and obstacles they encountered.  We conceptualize the MNC as being embedded in internal and external business relationships. The analysis shows that the MNCs’ main motives for global IT can be found in the headquarter-subsidiary relationship where global IT enables the firm to obtain economies of scale and increased control which in turn enables the MNC to become international or global oriented. The external embeddedness, i.e. the subsidiary-partner relationships as well as other connected business relationships in the local business networks, is one of the major obstacles for global IT as it requires a level of adaptability not inherent in the context of global IT standards.

  • 443.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Thilenius, Peter
    Uppsala Universitet.
    Windahl, Torbjörn
    Mälardalen University, School of Business, Society and Engineering.
    Extending the ERP system: considering the business relationship portfolio2014In: Business Process Management Journal, ISSN 1463-7154, E-ISSN 1758-4116, Vol. 20, no 3, p. 480-501Article in journal (Refereed)
    Abstract [en]

    Purpose – Research has shown that companies focus their internal processes when they adopt enterprise resource planning (ERP) systems. However, the ERP systems need to expand their functionality to include customers and suppliers (with e-commerce functionality) to reach their full potential. The purpose of this paper is to consider business relationships as a resource but also a limitation when companies strive to get an extended ERP system.

    Design/Methodology/approach – The paper presents an illustrative case study of an industrial company’s process of developing an extended ERP and how the company’s portfolio of business relationships has affected the solution. The analysis is supported by the markets-as-networks theory.

    Findings – The process of developing an extended ERP system needs to incorporate the company’s business partners (customers and suppliers). It is a simultaneously bottom-up and top-down process given that the operative frontline staff hold the knowledge about the company’s business relationships while the corporate management has the means of extending the ERP system functionality and align it with the focal company’s strategy.

    Research implications – Companies need to consider the fact that the technological and financial status of their customers and suppliers differ. Thus, an effective and flexible extended ERP system needs to include both a high-end and low-end solution as well as understand that a full interorganizational integration might not be realistic.

    Originality/value – The paper puts forth business relationship portfolios as an important factor to consider when extending the ERP system functionality in the supply chain and towards customers. 

  • 444.
    Ekman, Peter
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Thompson, Steve
    University of Richmond, USA.
    Generation e2012In: Mercury, ISSN 2001-3272, Vol. 1, no 1, p. 22-25Article in journal (Other (popular science, discussion, etc.))
  • 445.
    Eksen, Ninorta
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Svärd-Sandin, Elinor
    Mälardalen University, School of Business, Society and Engineering.
    PERCEPTION AV HUMOR I REKLAM: En studie om tolkning när etnicitet, religionoch könsroller används på ett humoristiskt vis i reklamfilmer och annonser2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En studie om tolkning när etnicitet, religion och könsroller används i ett humoristiskt vis i reklamfilmer och annonser. Syftet med denna studie är att ta reda på hur humor i reklamfilmer och annonser uppfattas och tolkas av människor mellan20-30 år för att sedan undersöka om det anses vara opassande i aktuella samhällsfrågor.

  • 446.
    Ekström, Karolina
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Lundgren, Maria
    Mälardalen University, School of Business, Society and Engineering.
    Influencers - Betald reklam eller genuin rekommendation?: En kvalitativ undersökning om influencers påverkan i köpbeslutsprocessen.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine influencer marketing’s effect on the consumer buying process on consumers between 18 – 25 years through social media. Influencer marketing have been compared to electronic word of mouth in earlier studies and therefore it is also interesting to examine if consumers also value them likewise.

  • 447.
    El- Awad, Youssef
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Mohamed Dirir, Samiya
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Tuna Park: -Hur uppfattas varumärket av studenter på Mälardalens högskola?2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Title: TUNA PARK Everything but a park – How do the economic students at Malardalens university understand the brand ?

    Date: The 4: Th of Jun 2008

    Course: Master thesis in business administration 15 ECTS

    Authors: Youssef Nasser Elawad and Samiya Mohamed Dirir

    Tutor: Finn Wiedersheim- Paul

    Academy: School of Sustainable Development of Society and Technology

    This master theses treats the company Tuna Park's brand that is located in Eskilstuna. We found the topic interesting since Tuna Park is a new company that consists of three parts – a mall, a big commerce and volume commerce. That center leader Berentsen at Tuna Park has been willing to cooperate from the start when he agreed with the oss about the topic, in order to help the company to communicate out their brand in an effective way. We have chosen to do two investigations; one questionnaire and focus group investigation. These investigations have been used in order to investigate Tuna Park's brand and how it is considered by economy students at Malardalens University. Both investigations were carried out at the University in Vasteras where we both studies business economics.

    The purpose with this master thesis is to investigate how economy students at Malardalens University in Vasteras consider the brand of Tuna Park.

    The starting point for the survey was how Tuna Park regards its own brand so we later on could investigate if this picture matches. Then we went with this preconceived intention and inquired into this picture. The result became hugely interesting; there were both resemblances and differences. To our help we used the literature describing the theories around brands and marketing communication. This literature was a big help for us during the analysis. We analyzed the replies from the surveys which we put together, in order to come to a conclusion. The conclusion that we reached was that Tuna Parks brand is misleading and the should improve their publicity and the way they formulate their message in Vasteras. We also came to the conclusion that Tuna Park as a mall doesn’t reach the students at all time, so for that reason they need to do something to improve this.

    Keywords used is: Varumärke, marknadskommunikation, kommunikation, brand, varumärkesstrategi, varumärkesimage, varumärkesidentitet, image, identitet, varumärkeslagen, Tuna Park, detaljhandeln i Sverige, köpcentrum, mall, svensk handel, Marketing Communication, centrumutveckling, undersökningar Tuna Park och examensarbeten Tuna Park.

  • 448.
    El Said, Jonas
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Hansson, Linus
    Mälardalen University, School of Business, Society and Engineering.
    Lojalitetsprogram Inom Flygbranschen: -Hur lågprisbolagen ska locka affärsresenären-Case-studie av SAS & Norwegian2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 449.
    El Said, Jonas
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Hansson, Linus
    Mälardalen University, School of Business, Society and Engineering.
    Lojalitetsprogram Inom Flygbranschen: -Hur lågprisbolagen ska locka affärsresenären-Case-studie av SAS & Norwegian2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 450.
    Elbe, Jörgen
    et al.
    Högskolan Dalarna.
    Hallén, Lars
    Mid-Sweden University, Sundsvall, Sweden .
    Axelsson, Björn
    Handelshögskolan i Stockholm.
    The destination management organisation and the integrative destination marketing process2009In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, p. 283-296Article in journal (Refereed)
    Abstract [en]

    A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing. 

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