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  • 151.
    Verma, Sanjay
    Mälardalen University, School of Business.
    Product's newness and benefits to the firm: a qualitative study from the perspective of firms developing and marketing computer software products2005Licentiate thesis, monograph (Other scientific)
  • 152.
    Xu, Biao
    et al.
    School of Public Health, Fudan University, Fudan, China; Karolinska Institutet, Stockholm, Sweden.
    Diwan, Vinod K
    Karolinska Institutet, Stockholm, Sweden.
    Bogg, Lennart
    Mälardalen University, School of Business. Karolinska Institutet, Stockholm, Sweden.
    Access to tuberculosis care: what did chronic cough patients experience in the way of healthcare-seeking?2007In: Scandinavian Journal of Public Health, ISSN 1403-4948, E-ISSN 1651-1905, Vol. 35, no 4, p. 396-402Article in journal (Refereed)
    Abstract [en]

    Potential TB patients' access to TB care needs improving under DOTS. The expenses for treatment of cough are a heavy burden for the poor. Since the low-income patients first seek care at village health stations or township hospitals for cough, it is vital to involve the general health system in the DOTS project.

  • 153.
    Xu, Biao
    et al.
    School of Public Health, Fudan University, China; Karolinska Institutet, Stockholm, Sweden .
    Dong, Hengjin
    Brunel University, United Kingdom.
    Zhao, Qi
    School of Public Health, Fudan University, China.
    Bogg, Lennart
    Mälardalen University, School of Business. Karolinska Institutet, Stockholm, Sweden; .
    DOTS in China: Removing barriers or moving barriers?2006In: Health Policy and Planning, ISSN 0268-1080, E-ISSN 1460-2237, Vol. 21, no 5, p. 365-72Article in journal (Refereed)
    Abstract [en]

    In 1992, China initiated its modern National TB Control Programme (NTP) with DOTS strategy through a project funded by a World Bank loan. Key motives for the revised NTP-DOTS were to reduce financial barriers to patients by removing fee charges for diagnosis and treatment, and to address regressive suppliers' incentives for appropriate referrals. This study aims to assess to what extent China's NTP subsidies are achieving the objective of removing financial barriers to care in terms of patients' expenditure. One county with NTP-DOTS - Jianhu - and one county without - Funing - were selected. A cohort of 493 tuberculosis patients newly diagnosed in 2002 was interviewed by questionnaire. The main outcome measure was tuberculosis patients' expenditure on medical care and transportation/accommodation from the onset of symptoms to treatment completion. During the follow-up period, Funing started implementing NTP-DOTS, which offered a possibility of longitudinal comparison both between counties and within county. Ninety-four per cent (465/493) of subjects were followed-up. The mean total patient's expenditure on TB medical care and transportation/accommodation before TB diagnosis was higher in Jianhu than in Funing (715 vs. 256CNY), whereas it was higher in Funing (835 vs. 157CNY) after diagnosis. After implementing NTP-DOTS in Funing, expenditure after diagnosis decreased slightly whereas expenditure before diagnosis increased remarkably. We found that the market incentive structures in the reformed health system appear to have a stronger regressive effect and may result in prolonged delays before effective treatment can be given. We believe that doctors adapt to new incentive structures, with bonus income being linked to the hospitals' fee-for-service revenue, and find new ways of keeping revenue at the old levels, which reduce or eliminate the intended effect of the subsidies. TB patients suffer a heavy economic burden even in counties where NTP-DOTS treatment is subsidized. The total patient expenditure was reduced only marginally, but shifted substantially from after diagnosis to before diagnosis. The shift could imply delays in diagnosis and treatment with an increased risk of infection transmission.

  • 154.
    Zhu, Bingchao
    et al.
    Mälardalen University, School of Business.
    Jiang, Songxue
    Mälardalen University, School of Business.
    A study of brand image of ANTA Company in China’s sportswear market2008Student thesis
    Abstract [en]

    Date: June 5, 2008

    Course: Master Thesis (International Marketing)

    Course Code: EF0705

    Authors: Bingchao Zhu 840501-P613 bzu07001@student.mdh.se

    Songxue Jiang 840506-P386 sjg07001@student.mdh.se

    Tutor: Tobias Eltebrandt

    Title: A study of brand image of ANTA Company in China’s sportswear market

    Problem statement: What are the mismatches between ANTA Company’s wanted brand image and the perceived brand image by the target consumer group?

    Purpose: The aim of this study is to find out the mismatches between ANTA Company’s wanted brand image and consumer’s perception about ANTA’s brand image in China’s sportswear market in order to suggest how ANTN Company should deal with those mismatches.

    Methodology: The method of this case study is mainly based on the primary and secondary information. The primary information mainly comes from the interview with the manager and questionnaires from the respondents. The books, articles and internet are used as the secondary information.

    Conceptual Framework: The theoretical framework includes three aspects which consist of marketing mix, brand image and attitude.

    Conclusion: The conclusion arises from the analysis and research based on the methods, theoretical framework, finding. And there are 5 mismatches which ANTA Company need to deal with. In order to deal with the mismatches, it is very necessary for ANTA to adjust the current marketing strategy and analyze systematically the mismatches for improving the brand image.

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