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  • 151.
    Berglund, Karin
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Holmgren, Carina
    Entreprenörskap & skolan –: Vad berättar lärare att de gör när de gör entreprenörskap i skolan?2007Book (Other academic)
  • 152.
    Berglund, Karin
    et al.
    Mälardalen University, School of Business.
    Johansson, Anders W
    Mälardalen University, School of Business.
    Entrepreneurship and Conscientization on Processes of Regional Development2007In: Entrepreneurship and Regional Development, ISSN 0898-5626, Vol. 19, no 6, p. 499-525Article in journal (Refereed)
    Abstract [en]

    This paper is based upon a regional development project in a 'vulnerable' Swedish region consisting of three municipalities. At a first glance, this is a region in decline that is lacking in entrepreneurial initiatives. During a crucial time period the project 'Diversity in Entrepreneurship' (DiE) was launched to help the region to become more entrepreneurial and inclusive. An underlying logic was built into the project, which is associated with the critical pedagogy of Paolo Freire. From a Freirean perspective regions lacking in entrepreneurship could be reconsidered emphasizing that the entrepreneurial initiatives are always there - latent - however restrained by certain discourses; in this case a dominant enterprise discourse. Above all the enterprise discourse suppresses the ability for particular groups in society to view themselves as entrepreneurs. The purpose of this paper is to introduce Freire's critical pedagogical perspective to entrepreneurship and regional development. An episode illustrating how the enterprise discourse suppresses an equality discourse, introduced by way of the DiE-project, makes the point of departure for discussing the process of 'conscientization', which refers to a type of learning that is focused on perceiving and exposing contradictions and to take action against the oppressive elements of reality (Freire 1970). Some key Freirean ideas or concepts are explained, first as they were expressed by Freire and then applied to entrepreneurship and regional development. It is then discussed how these concepts found their expressions in the project. The critical pedagogic perspective not only emphasizes an entrepreneurial potential in every individual, but it also gives an idea of what kind of processes could release entrepreneurial initiatives among those who do not view themselves as entrepreneurs.

  • 153.
    Bergold, Olof
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Norén, Mikael
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Banksektorns vägar till hållbar utveckling: Institutionalisering av CSR och miljö2008Student thesis
    Abstract [en]

    The world´s economic development during the past 100 years has led to improvements for millions of people. But it has also led to enormous environmental problems like global warming, species extinction and loss of biodiversity. Every human being and every sector in society are responsible to solve these grave environmental problems. One of those sectors is the banking sector. At first glance, the banking sector may look like an environmentally clean sector, especially when you compare the banking sector´s direct environmental impact with for example manufacturing industries. But when you look at the banking sector´s indirect environmental impact through loans and investments, you can envision the sectors potential to steer the society towards a sustainable development.

    This thesis has shown this a complex matter though, since banks and their customers share responsibility to elevate environmental issues. Customers need to understand that banks indirect environmental impact is big and then put pressure on banks to provide environmental responsible services and products. Banks, on the other hand, offer quite complex services and products which mean that banks have a responsibility to explain services and products different environmental effects. Banks have handled environmental risks for a long time in credit grants, but banks are now starting to feel that customers demand for environmental products and services is on a rise. The thesis has also found out that different types of environmental standards are very important for a credible environmental work in the banking sector.

  • 154.
    Bergström, Anette
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Wengrud, Hanna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Intern kontroll & Finansiell Rapportering - Hur kan intern- & externrevision samverka för att skapa en effektiv revision?2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [sv]

    De senaste årens stora redovisningsskandaler har lett till ökade krav på bolagsstyrning och intern kontroll. Bolagsstyrningens fyra hörnstenar består av styrelsen, den verkställande ledningen,

    internrevisionen och externrevisionen. En solid bolagsstyrning kräver ett effektivt samspel mellan dessa fyra parter. I vår uppsats fokuserar vi på intern- och externrevisionens roller och relationer. Syftet med uppsatsen är att öka förståelsen för internrevisionens och externrevisionens respektive roller, undersöka om koden alternativt SOX har påverkat deras roller samt beskriva hur de arbetar och samverkar för att stärka den interna kontrollen över den finansiella rapporteringen för att tillsammans skapa en effektiv revision.

    Vi har genomfört en kvalitativ undersökning utifrån delvis strukturerade intervjuer med tre internrevisorer och tre externrevisorer samt sekundärdata som litteratur, artiklar och Internet.

    Undersökningen visar att internrevisionen och externrevisionen har olika uppdragsgivare och olika granskningsinriktning, men det ligger i båda parters intresse att kvalitetssäkra den interna kontrollen över finansiell rapportering. Införandet av koden och SOX har lett till ökat fokus på intern kontroll. Koden har däremot inte påverkat intern- och externrevisorns roller. SOX har emellertid lett till mer arbete på grund av detaljerad lagstiftning. För att stärka den interna kontrollen över finansiell rapportering fokuserar båda parter på områden där risken för väsentliga fel är störst. De signalerar om brister till varandra och lämnar synpunkter till ledningen. COSO:s ramverk för intern kontroll ligger till grund för båda parternas arbetsmetodik Genom en tydlig rollfördelning, regelmässig kommunikation och en gemensam syn kring riskområden, planering och

    intentioner kan intern- och externrevisorn samverka för att stärka den interna kontrollen avseende den finansiella rapporteringen och skapa en effektiv revision.

  • 155.
    Bernelöv, Jonathan
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Asp, Dan-Erik
    Mälardalen University, School of Business, Society and Engineering.
    Valet att ha Revisor: Ett test av fyra olika roller en revisor kan anta för ett nystartat aktiebolag utan krav på revision2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 156. Beugelsdijk, S.
    et al.
    Mudambi, R.Andersson, UlfMälardalen University, School of Business, Society and Engineering.
    The Multinational in Geographic Space: Special issue in Journal of International Business Studies, Vol. 44, No. 52013Collection (editor) (Refereed)
  • 157.
    Bieniasz, Karolina
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Törngren, Lisa
    Mälardalen University, School of Business, Society and Engineering.
    Den ekonomiska utbildningen: Hur påverkar den studenters finansiella beteende?2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to describe what impact an economic education has on students' financial behavior and whether it appears in their personal finances. The authors have chosen to compare students from the first year with those who study the last year in the economics program at Mälardalen University in Västerås and Eskilstuna. This comparison is done to give the reader a deeper picture of how financial education affects the saving and investment propensity over time, as the students gain more knowledge in economics during their studies.

    Based on the statistical hypothesis tests that have been tested, it can be deduced that certain factors in student financial behavior change during the course of the education, while other factors have no significant impact.

  • 158.
    Binte Ruslan, Sriyuni
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Wan, Yi Ting
    Mälardalen University, School of Sustainable Development of Society and Technology.
    International Entrepreneur:  A Network Approach in Market Entry Process in Sweden2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Globalisation and technology creates an impact in the business world an economy thus leadsmany countries, such as Sweden to encourage foreign investments in their nation by promotion and providing assistance. This phenomenon brings about not only a global market place for firms but also opportunities for individual entrepreneurs with wider business horizon. In this thesis, these individuals are defined as international entrepreneurs. Without prior resources and business networks as of established firms, it is undeniable that an international entrepreneur would face various difficulties when they start their businesses away from home. Networking can be an important tool in gaining opportunities and resources in starting a business abroad thus it may be essential for international entrepreneurs to play a leading role in accessing networks in the hosting country to gain resources. Networks contribute to the dynamism of market entry. Market entry is not just described as ways of entry but could be described as a process and it could be illustrated in three phases: “Opportunity-seeking phase”, “Establishment phase” and “Realized Process phase”

    Purpose: The purpose of this dissertation is to understand “how international entrepreneurs managed market entry process in network approach in Sweden”.

    Method: A qualitative method approach has been used to achieve the purpose of the thesis. For gaining a better understanding of the topic, authors chose case study and conducted semi-structured interviews to collect data and analyzed it to draw a conclusion.

    Conclusion: The case study led us to find out an inter relations in the growing number and changes of types of networks as the market entry process reached its point of realisation. Further to that, there are some similarities in foreign market entry process of an established firm as compared to an individual entrepreneur, the difference being the types of networks.

    Contribution: This thesis would create a better understanding on individual entrepreneurs venturing overseas in particular, the Swedish market. As the focus is on market entry process in networks perspective, this research could benefit potential entrepreneurs and business students.

  • 159.
    Birgersson, Patrik
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Nordmark, Anton
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Richert, Petter
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Framtidens Applikationsanvändande: Ett samarbete med Mälarenergi2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Frågeställning: Hur kan Mälarenergi öka kundernas användande av mobilapplikationen och förbättra kommunikationen genom utveckling av denna?                     

    Syfte: Syftet med denna studie var att undersöka och kartlägga potentialen för det framtida användandet av Mälarenergis applikation för mobiltelefoner och ge förslag på en kampanjidé.

    Metod: De metoder som använts i denna studie är kvalitativa intervjuer och kvantitativ datainsamling som skett via en enkätundersökning. Information har hämtats in från Mälarenergis och konkurrenters hemsidor. Vi har även använt oss av relevant litteratur och vetenskapliga artiklar.

    Slutsats: Slutsatsen i denna studie är att Mälarenergi behöver en ny applikation, en applikation med fler funktioner som tilltalar kunderna samt en mer omfattande marknadsföring. Nya funktioner och tävlingar kommer bidra till att användandet av applikationen ökar och genom det bildas en tätare kommunikation mellan Mälarenergi och kund.

  • 160.
    Birkson, Madeleine
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Erikols Wetterfall, Anna
    Mälardalen University, School of Business, Society and Engineering.
    ”Den interna kommunikations betydelse för ledningens styrning av företagets resurser”2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 161.
    Bjelevac, Belma
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Emet, Ida
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sambandet mellan redovisning och beskattning: Införandet av verkligt värde och dess påverkan på dubbelbeskattningen2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Datum: 2011-06-10

    Titel: Sambandet mellan redovisning och beskattning – Införandet av verkligt värde och dess påverkan på dubbelbeskattningen

    Lärosäte: Mälardalens högskola

    Institution: Akademin för hållbar samhälls- och teknikutveckling

    Kurs: Magisteruppsats i företagsekonomi, 15 hp (FÖA400)

    Författare: Belma Bjelevac och Ida Emet

    Handledare: Leif Carlsson

    Examinator: Cecilia Lindh

    Problemformuleringar: 1. Hur kan dubbelbeskattningen upprätthållas vid införandet av verkligt värde i företagens redovisning?

    2. I och med upprätthållandet av dubbelbeskattningen vid införandet av verkligt värde, hur kan:

    a) den administrativa bördan förhindras att öka?

    b) redovisningens kvalitet utvecklas utifrån detta?

    3. Varför har inte ett enat beslut gällande sambandet mellan redovisning och beskattning kunnat tas?

    Syfte: Syftet med denna studie är att ge en överblick över problematiken som uppkommer med upprätthållande av dubbelbeskattningen vid införande av verkligt värde då ett samband mellan redovisning och beskattning råder, samt hur detta påverkar den administrativa bördan och hindrar utvecklingen av redovisningens kvalitet. Vidare är syftet att undersöka varför en lagändring ännu inte har skett som tillåter redovisning till verkligt värde.

    Metod: Uppsatsen är en deduktiv studie som har utförts genom att primärdata har samlats in via kvalitativa intervjuer med fyra olika personer som är insatta i ämnet. Sekundärdata har insamlats från böcker, vetenskapliga artiklar samt från SOU 2008:80. Analysens struktur har utgått från de intervjufrågor som ställts till intervjupersonerna och slutsatser har sedan dragits utifrån de problemformuleringar som uppsatsen grundats på.

    Slutsats: Dubbelbeskattningen kommer att kunna lösas oavsett om det föreligger ett samband eller inte. För att den administrativa bördan ska hållas nere är det bäst med ett samband. Dock för att redovisningens kvalitet ska kunna utvecklas är det bäst med en frikoppling. En prioritering mellan dessa måste ske. Oenighet råder kring vilket alternativ som är det bästa, varför inte ett enat beslut kunnat tas.

    Nyckelord: Administrativ börda, beskattning, dubbelbeskattning, frikoppling, redovisning, redovisningens kvalitet, Sverige, SOU 2008:80

  • 162.
    Bjelevac, Belma
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Emet, Ida
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Karamehmedovic, Hana
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Verkligt värde: Hur tillämpas verkligt värde på förvaltningsfastigheter i förvaltningsbolags koncernredovisning?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Datum: 2010-06-03

    Kurs: Kandidatuppsats i företagsekonomi, 15 hp (FÖA300)

    Lärosäte: Mälardalens högskola, Västerås

    Institution: Akademin för hållbar samhälls- och teknikutveckling

    Titel: Verkligt värde -Hur tillämpas verkligt värde på förvaltningsfastigheter i förvaltningsbolags koncernredovisning?

    Författare: Belma Bjelevac, Ida Emet, Hana Karamehmedovic

    Handledare: Riitta Lehtisalo

    Examinator: Cecilia Lindh

    Problemformulering: Vilka värderingsmetoder finns för fastställandet av verkligt värde och vilken är den vanligast förekommande samt mest lämpliga metoden idag hos de undersökta fastighetsbolagen?

    Hur förhåller sig de undersökta bolagen till begreppen försiktighetsprincipen och rättvisande bild vid värdering av deras förvaltningsfastigheter till verkligt värde?

    Syfte: Syftet med studien är att genom en empirisk undersökning få en ökad insikt om hur de undersökta fastighetsbolagen i sin koncernredovisning fastställer och redovisar det verkliga värdet på sina förvaltningsfastigheter.

    Metod: Uppsatsen bygger på en kvalitativ undersökning genomförd med hjälp av mejlintervjuer med tre fastighetsbolag samt studerande av deras årsredovisningar.

    Slutsats: De undersökta bolagen tillämpar en avkastningsbaserad metod, vilken kan ses som mest lämplig i den rådande ekonomiska situationen. Verkligt värde speglar en mer rättvisande bild än vid värdering till anskaffningsvärde, dock tas inte hänsyn till försiktighetsprincipen i lika stor utsträckning.

    Nyckelord: Försiktighetsprincipen, förvaltningsfastighet, IAS 40, rättvisande bild, verkligt värde

  • 163.
    Bjälevik, Jessica
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Magnusson, Maria
    Mälardalen University, School of Sustainable Development of Society and Technology.
    How to be successful in the sports agent business2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    What is a sports agent and what does a sports agent do? This is described in the thesis, through an explanation of the different functions and characteristics. It is also discussed how to use these functions and characteristics in the best way so that the sports agent can reach success. The complex concept “success” is also discussed so that it is adapted to this thesis and the profession of sports agents. Furthermore, the thesis contains recommendations of how to be successful in the sports agent business.

  • 164.
    Björklund, Ted
    et al.
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Fors, Wictor
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Waste Management With a Green Supply Chain: A case study regarding how for-profit organisations should utilise waste management2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate what a sustainable approach is to waste management and how to take actions in for-profit organisations when considering environmental and cost perspectives. This together with applying green supply chain management (GrSCM) to investigate these actions from multiple perspectives of a sustainable approach.

    A qualitative study has been performed, a study which has been using an abductive approach. This abductive approach helps to keep the study unbiased and open for an iterative process to achieve new theories. A case study has been done at Saab AB in Arboga, and a reference case study has been done at Saab AB in Malmslätt. The case studies have been built around semi-structured interviews together with observations and document gathering. The data from the case studies are then compared and analysed along with three described analytical tools to reach a discussion and several conclusions.

    This study have shown that waste management is important to address and utilise in several areas within a for-profit organisation. The main areas where it is important are regarding the operation, the employees, the actors, and the environment. It is found that issues like awareness and knowledge of the employees could be a key to find sustainable solutions with other actors to develop the waste management situation together with the green supply chain management. By addressing issues interconnected between environment and the operations on site, it is possible to conclude that every possible revision and change of the operations or the supply chain will mean a more significant initial cost. Costs that later on can be transformed into winnings for the organisation, either regarding money or terms of information, reputation, and attractiveness.

  • 165.
    Björkman, Hanna
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Jansson, Josefin
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Hållbarhetsstrategier i en infrastrukturindustri: En studie om Skanska och dess CR strategier2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This bachelor thesis in business economics raises the topic about Corporate Responsibility (CR), this topic is currently being discussed in a variety of channels and today an increasing number of companies are involved in corporate responsibility. How do Skanska work with sustainability and why are they doing this? It is also important to see the results of the work with sustainability will lead to. We will go into more depth in one of Skanska's projects, project M25, to investigate the CR strategies they use and see how they actually work with sustainability. The purpose of this paper is to describe and analyze how and why Skanska is working to implement CR policies in their operations and more specifically from the M25 project in order to achieve sustainable business development. Our main questions is; how and why does Skanska implement sustainability in their business and in the project M25 and what can the outcome of this sustainability lead to? The study is based on a qualitative method, we performed both an unstructured personal interview and a semi-structured interview. This is to get a deeper understanding of how and why the company Skanska is working on sustainability. We have done a literature study and we selected different theories and also used various documents from Skanska. Our conclusion is that Skanska uses several different strategies to achieve sustainable business development, for example, they have developed their own voluntary rules, follow different directives and standards and they have developed various techniques and tools. The conclusions we have drawn is that Skanska is working actively to identify its stakeholders and also takes account of stakeholders who do not have a direct link to the business. They work in a proactive manner through education, investigation and monitoring to achieve a sustainable business. Skanska has agreed that they are part of a larger context in which they affect individuals and agents. Skanska and the society will receive various benefits depending on which CR strategies Skanska uses.

  • 166.
    Björkman, Mathias
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Strömberg, Joakim
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Arena(s) Personal - ett självklart val?2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problem

    Arena Personal har upplevt att deras rekryteringstjänst inte används i

    samma utsträckning som deras bemanningstjänst. Detta trots att de

    anser sig kunna erbjuda en bra tjänst inom detta område. Arena

    Personal vet inte säkert vad orsaken till detta är och vill därför ha svar på problemet. Orsaken till ovissheten grundar sig i att de inte har tillräckligt med kunskap om hur kunderna uppfattar dem.

    Syfte

    Uppsatsen syfte är att utvärdera hur kunderna upplever Arena

    Personal. Utifrån undersökningens resultat ges Arena Personal en

    fördjupad inblick i de områden som upplevs som bra och i de områden

    som upplevs som sämre samt svar på varför kunderna inte använder

    rekrytering i samma utsträckning som bemanning.

    Tillvägagångssätt

    Intervjuer med fyra av Arena Personals kunder genomfördes och

    sammanställdes för att få en bild av hur de uppfattade Arena Personal.

    Resultatet av de viktigaste positiva och negativa aspekterna av Arena

    Personal presenterades utifrån de fyra områden som undersökningen

    utgick ifrån. Dessa aspekter analyserades sedan med hjälp av relevant

    teori som förstärkte analysen och möjliggjorde en djupare förståelse av resultatet.

    Uppfattningen om Arena Personal

    Kundernas uppfattning om Arena Personal är att de överlag är ett bra bemanningsföretag. De områden som upplevs som bäst är relationen

    som kunderna har med Arena Personal samt flexibiliteten och

    smidigheten i leveransen av personal. Området som upplevs som sämst

    är kompetensen vid rekryteringar och matchningen av personal.

  • 167.
    Björkvall, Joacim
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sternå, Gustav
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Persson, Olof
    Mälardalen University, School of Sustainable Development of Society and Technology.
    All-in eller Fold?: En studie om poker i mobiltelefonen som extratjänst2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Date

    2009-01-13

    Level

    Bachelor thesis in Business Administration, 15 ECTS

    Authors

    Joacim Björkvall 861009

    Olof Persson 830720

    Gustav Sternå 830129

    Tutor

    Claes Jonsson

    Title

    ”All-in eller fold?” – En studie om intresset för poker i mobiltelefonen som extratjänst

    Problem

    -Is there an interest for poker in the cell phone as an extra service, and which type of person would then be interested?

    -What could interfere with the intention to play poker in the cell phone?

    Purpose

    To find out whether there is an interest for poker in the cell phone among Swedish college students and which type of person this product could be aimed for. Furthermore the authors will investigate what could interfere with the intention to play poker in the cell phone.

    Method

    A quantitative research was carried out on students at Mälardalen University. Data was collected by using a web survey with fixed answers to determine the interest of the students towards the different attributes of poker in the cell phone.

    Conclusion

    The general interest for poker in the cell phone among students was relatively low, although you can distinguish some persons who are more interested than others. Men at the age of 22-25 turned out to be a group with a strong attitude towards poker in general. Among these it turned out that singles with an extra income were the persons with the highest possibility to play poker in the cell phone. Security turned out to be the strongest reason why students don’t have the intention of playing poker in the cell phone. Uncertainty and the lack of adjustment seemed to be important factors, and also the lack of social relations turned out to affect the intention.

     

  • 168.
    Blank, Lina
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Edlund, Johanna
    Mälardalen University, School of Business, Society and Engineering.
    HÅLLBARHETSARBETET PÅ LARGE CAP – ÄR DET LÖNSAMT?: En studie av CSR avseende EPS och DuPont2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Denna studie syftar till att kartlägga i vilken utsträckning företag på en svensk marknad arbetar med CSR och även att identifiera ett eventuellt samband mellan hållbarhetsarbetets utsträckning och lönsamhet i form av EPS och DuPont. Dessa lönsamhetsmått representerar dels ett investeringsperspektiv, dels ett internt företagsperspektiv.

    Metod: En kvantitativ studie har gjorts på Stockholmsbörsens Large Cap med en indelning av företagen på en hållbarhetsskala. Datan har analyseratstillsammans med lönsamhetsmåtten EPS och DuPont genomkorstabulering samt en statistisk analys.

    Slutsats: Denna studie finner att det finns ett engagemang för CSR inom LargeCap och det finns ett negativt samband mellan CSR-arbete och EPS.Studien finner inget samband mellan CSR-arbete och DuPont. Det finns en obalans i prioriteringen av TBL där det ekonomiska perspektivet är det främsta.

  • 169.
    Blomkvist, Pär
    et al.
    KTH, Sweden.
    Hallin, Anette
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Lindell, Eva
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Metod för företagsekonomer: Uppsats enligt 4-stegsmodellen2018 (ed. 1)Book (Refereed)
    Abstract [sv]

    Uppsats enligt 4-stegsmodellen

    I den här boken får du hjälp genom hela uppsatsprocessen – från forskningsidé och problemformulering till färdig text. Boken bygger på 4-stegsmodellen, som består av att problemformulera, undersöka, producera och leverera. Genom de fyra stegen i uppsatsprocessen arbetar du successivt fram alltmer färdiga utkast. Den grundläggande principen är att det mest effektiva sättet att komma framåt i arbetet är genom att skriva och presentera dessa utkast.

    Att skriva uppsats är ett hantverk och boken innehåller en genomgång av de viktigaste vetenskapliga verktyg du behöver använda för att kunna göra medvetna val för just din uppsats.

    Boken vänder sig i första hand till dig som ska skriva en uppsats i företagsekonomi på kandidat-, magister- eller masternivå. Men den fungerar också för dig som skriver uppsats inom andra samhällsvetenskapliga ämnen.

  • 170.
    Blomquist, Tomas
    et al.
    Umeå University, Sweden.
    Dehghanpour Farashah, Ali
    Umeå University, Sweden.
    Thomas, Janice
    Athabasca University, Canada.
    Feeling good, being good and looking good: motivations for, and benefits from, project management certification2018In: International Journal of Project Management, ISSN 0263-7863, E-ISSN 1873-4634, Vol. 36, no 3, p. 498-511Article in journal (Refereed)
    Abstract [en]

    Project management (PM) is one of many occupations following a path to professionalization that includes voluntary certification. It has been said that certification, and especially voluntary certification, can be seen as an approach to being good by improving our competence in the profession, or a means to looking good, essentially signaling the capabilities of the holder. Based on self-determination theory, we contribute to this discussion the notion of feeling good whereby certification provides a way to challenge one’s capabilities, provide self-actualization, and a sense of worth. Using two sets of survey responses, collected 10 years apart (2004 and 2014), we assess whether there are differences in the demographics of those seeking voluntary project management certification, and the motivations (expected benefits), and realized benefits associated with this certification, at these two points in time. Demographically, the people with certification and those not pursuing certification did not exhibit any significant differences in either time period. Analyses indicate that feeling good and being good are the main motivators but participants pursuing certification in 2014 reported lower levels of motivations and received more benefit than those in 2004. Comparing responses as to why professionals pursue voluntary PM certification across a decade span, gives us an indication of how these perceptions may be changing with the increased popularity of the certification. We compare these findings to similar studies examining other volunteer certifications and conclude by discussing the potential impact of these changes from the perspective of the individuals seeking certification, the occupation, and certifying organizations.

  • 171.
    Blomquist, Tomas
    et al.
    Umeå university, Sweden.
    Dehghanpour Farashah, Ali
    Umeå university, Sweden.
    Thomas, Janice
    Athabasca University, Canada.
    Project management self-efficacy as a predictor of project performance: Constructing and validating a domain-specific scale2016In: International Journal of Project Management, ISSN 0263-7863, E-ISSN 1873-4634, Vol. 34, no 8, p. 1417-1432Article in journal (Refereed)
    Abstract [en]

    Measures of self-efficacy beliefs have been shown to be the best predictor of individual performance in many disciplines over 30 years. This makes measures of perceived self-efficacy a good indicator for those interested in hiring for, or improving specific skill sets. In project management, measuring the skill level of project managers is an important practical and academic question. Practically, hiring managers and program managers, needs an indicator of performance to help select the most appropriate project managers for each project. Academically, a common, established scale to measure project management self-efficacy would provide a tool for improving project management training and education, and increasing the comparability of research results across samples, industries and project results. This paper presents the construction and validation of a set of domain-specific, project management self-efficacy scales and provides evidence of its ability to predict project performance.

  • 172.
    Bochkareva, Anastasiya
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Petrova, Karina
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Advertising as a marketing communication tool.: Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Title:  

    Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    Authors:

    Anastasiya Bochkareva - 870208; Karina Petrova - 880613 

    Supervisor:

    Angelina Sundström 

    Examiner:

    Ole Liljetors

    Key Words:

    Marketing communications; Advertisement; Advertising models; TV Commercials; Customer Perceptions; Consumer Behavior; Company’s Expectations; Tele2; Black Sheep Frank 

    Institution:

    Mälardalen University Sweden, School of Sustainable Development of Society and Technology, Box 883, 721 23 Västerås 

    Course:

    Bachelor Thesis in Business Administration, 15 ECTS-points, spring semester 2010 

    Problem:

    What are the differences and similarities between public attitudes and responses towards the series of Tele2 commercials and actual Tele2’s expectations of customers’ attitudes towards their commercials? 

    Purpose:

    The aim of this study is to describe the correspondence between the feelings and reactions customers poses towards the advertisements and the company’s expectations embodied in the commercial appeal and the communicated message 

    Method:

    Method includes collection of the information concerning theories, models and Tele2 from different sources; interview with the company to figure out details about the advertising campaign, particularly TV commercials and the survey with a sample of respondents in order to investigate their perception of TV commercials. The retrieved data was analyzed statistically and theoretically according to the selected theoretical framework. 

    Results:

    The three steps sequence analysis (cognition-affect-conation) revealed that Tele2 was absolutely successful on the middle stage, where the company managed to make people remember and like their commercials. However, the more effort needs to be embodied into the first and the last stages, where the company seems not to understand customers’ perceptions and expectations fully, according the survey results. It was found out that the advertising campaign was perceived by TV watchers neither informative, nor persuasive.

     

  • 173.
    Bochkareva, Anastasiya
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Petrova, Karina
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Motivations of females to play poker online: (Business study of Swedish women)2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Title: Motivations of females to play poker online. (Business study of Swedish women)

    Authors:

    Anastasiya Bochkareva - 870208

    Engelbrektsgatan 8A

    72216 Västerås, Sweden

    aba07001@student.mdh.se

    Karina Petrova - 880613

    Södergatan 22

    19547 Märsta, Sweden

    kpa07001@student.mdh.se

    Supervisor: Mikael Holmgren

    Examiner: Ole Liljetors

    Key Words: Online gambling; Online poker; Swedish women; Motivation; Emotional motivations; Material motivations, Atmosphere; Accessibility; Hypotheses; Regression analysis

    Institution: Mälardalen University Sweden, School of Sustainable Development of Society and Technology, Box 883, 721 23 Västerås

    Course: Master Thesis in Business Administration, 15 ECTS-points, spring semester 2011

    Problem: What motivates Swedish women to play poker online for money?

    Purpose:

    The aim of this study is to investigate the main motives behind Swedish females’ propensity to play poker online by means of hypotheses testing through regression analysis.

    Method:

    Method includes collection of the information on definitions, theories and modelsabout gambling, online gambling (precisely online poker) and motivations togamble. Five hypotheses have been constructed based on the collected informationand the survey have been created and conducted among 397 Swedish female onlinepoker players. Further, based on gathered data, hypotheses have been tested bymeans of simple linear and multiple regressions..

    Results:

    Regression analysis revealed that emotional and material motivations together withaccessibility of the game and surrounding atmosphere play a significant role in thereason why Swedish females play online poker for money. It was also found thatemotional motivation was a fundamental factor that triggers Swedish women togamble. Furthermore, research revealed the hypothetical target segment of femaleSwedish online poker players. Average Swedish woman is between 30-40 years oldsingle woman without children, who live high speed, active life (either studying orworking) and who spends around 30.3 hours per months on playing online poker.

  • 174.
    Bodin, Helena
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Lindberg, Therése
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bemanningsbranschen - En bransch under utveckling?: En studie av tre bemanningsföretag i Västmanland2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Bemanningsbranschen – En bransch under utveckling? – En studie av tre bemanningsföretag i Västmanland

    Seminariedatum: 2013-01-09

    Högskola: Mälardalens högskola Västerås

    Institution: Akademien för hållbar samhälls- och teknikutveckling.

    Ämne: Kandidatuppsats i företagsekonomi - FÖA300

    Författare: Helena Bodin, Therése Lindberg

    Handledare: Magnus Linderström

    Sidoantal: 33

    Bilagor: 1

    Nyckelord: Bemanning, rekrytering, bransch, marknadsstrategi

    Syfte: Syftet med den här studien är att utifrån valda teorier undersöka bemanningsbranschen genom att studera tre bemanningsföretag i Västmanland.

    Metod: Abduktiv ansats och kvalitativ metod. Tre halvstrukturerade intervjuer har genomförts. 

    Teoretiska perspektiv: Den teoretiska delen av uppsatsen grundar sig på vetenskapliga artiklar samt böcker inom det studerade området.

    Empiri: Empirin baseras till största del på de intervjuer som genomfördes med Roger Ragnebrant som är regionschef för Prime i Mälardalen, Sanna Riesten som är platsansvarig på Manpower i Västerås samt Anders Agarsson som är Arenas platschef i Västerås.

    Slutsatser: Den största utmaningen i bemanningsföretagens omvärld är svängningarna i konjunkturen. En viktig strategi är således att göra sitt företag mindre konjunkturkänsligt. Studien kom fram till att det råder en hård konkurrens på bemanningsmarknaden i Västmanland. Företag måste i sin marknadsstrategi ha en tydlig plan för hur de ska positionera sig bland sina konkurrenter. Kompetensen och relationen med kunderna är ytterst viktiga aspekter när det kommer till att stärka sin marknadsposition. Studien kom vidare fram till att införande av en inträdesbarriär till bemanningsbranschen skulle minska konkurrensen. LAS bidrar till att efterfrågan på bemanningsföretag ökar, vilket skapar möjligheter för bemanningsföretagen att utvecklas. Företagen skiljde sig till viss del åt när det gällde hur de såg på de olika möjligheter som finns på marknaden. De tre bemanningsföretagen har olika marknadspositioner. Prime och Arena skulle behöva marknadsföra sig lokalt i Västmanland i större utsträckning för att stärka sina positioner.

  • 175.
    Bodlund, Per
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Elfström, Roderik
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Intersport & Skiljebo SK: Ett vinnande samarbete?2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    Date: 2008-06-04

    Level: Bachelor thesis in business economics, 15 Swedish credits

    Supervisor: Claes Jonsson

    Authors: Per Bodlund Roderik Elfström

    1983 Västerås 1981 Västerås

    pbd04002@student.mdh.se rem03001@student.mdh.se

    Keywords: Relationship marketing, commitment, trust, communication, connected relationship, loyalty.

    Title: Intersport and Skiljebo SK. A winning collaboration?

    Problem: Sponsorship is an important marketing channel for the business world and an important income source for the Swedish sports associations. It is therefore important that the relationship between the sponsor and the sponsorship receiver is working and that the sponsors get what they expects of the collaboration. Intersport and Skiljebo SK (SSK) has since many years back a sponsor and collaboration deal. Intersport is giving SSK club equipment and money so they in return can be the retailer and supplier to the club and their members. Intersport hope this collaboration will lead to loyal SSK customers. Intersport does not know the exact result of the collaboration so they are interested to found out if the club members are loyal customers or not. Intersport wants to strengthen the relationship with the club and their members. To be able to do this they have to found out, with the help of this research, how the situation looks today.

    Purpose: The purpose with the research is to describe and analyze the relationships between Intersport, SSK club and their members on the basis of the three attributes communication, trust and commitment. These three attributes are all very important parts in a relationship. The purpose is also to found out if the collaboration is leading to a mutual loyalty between Intersport and SSK club and respectively a buying loyalty between Intersport and SSK club members.

    Method: To be able to describe and analyze the relationships and to see if there is a loyalty, a rather unusual approach is used were, we ask all three involved parties. It is a triad of relationships where every relation is investigated on the basis of the before mentioned attributes. Interviews were done with Intersport and SSK club to get an answer how the relationship is working. A survey was done to see what opinion SSK club members had about the relationships.

    Result: The research show that there are some flaws in the relationships and the buying loyalty between SSK members and Intersport is not as high as Intersport maybe expected. The mutual loyalty between Intersport and SSK club is however very high.

  • 176.
    Bogdan, Lawrence
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Kabroo, Martin
    Mälardalen University, School of Business, Society and Engineering.
    Karlsson, Maud
    Mälardalen University, School of Business, Society and Engineering.
    Rättvisande bild av redovisningspoten övriga verksamhetskostnader: En fallstudie hos stadsbyggnadsförvaltningen Eskilstuna kommun2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Date:                                               May 29th 2013

    Level:                                              Bachelor thesis in business studies 15 ECTS

    Institution:                                   School of economy, society and technology, EST, Mälardalen University

    Authors:                                        Lawrence Bogdan, Martin Kabroo and Maud Karlsson

    Title:                                               True and fair view of the accounting report other operating expenses - a case study of city planning administration in Eskilstuna Municipality.

    Tutor:                                              Kent Trosander

    Principals:                                     Stadsbyggnadsförvaltningen, Eskilstuna kommun (city planning administration)

    Keywords:                                    Municipal accounting, municipal budgeting, financial statements and code system

    Questions:                                    Interpretation of free acting space in city planning administration? How can it report a fairer documentation of other operating expenses for city planning administration? How can the accounting record of other operating expenses be specified in a different way? How can the accounting record of other operating expenses be divided into several subheadings?

    Purpose:                                        The purpose of this study is to provide a fairer documentation of accounting other operating expenses, and how it should be presented in a simple and educational way.

    Method:                                        The study is based on a qualitative approach.                                                           The approach that is applied is abductive method

    Conclusion:                                  Free acting space is limited within the city planning administration.

    A fairer documentation of the income statement in the accounting record of other operating expenses can be designed more flexible.

    The income statement can be specified by subheadings, categorization of counterparties, a system of notes or a hyperlink.

    We can not see that mergers of account in the Kommun-Bas 13 would give a more fairer picture of the view of other operating expenses for city planning administration. Due to the nature of the financial transactions that occur and have a largely impact on account classes belonging to other operating expenses.

  • 177.
    Bohlin, Maria
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Landås, Sofia
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Hellblom-Björn, Sanna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Skatternas betydelse vid val och byte av företagsform2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examene which type of organisational form is the most beneficial in regard to taxation as well as examining if there are any tax related consequences associated with changing organisational form.

    This study is built upon both qualitative and deductive methods. The thesis makes use of primary data from semi-structured interviews with financial advisers and organizations. Secondary data has been collected from text books as well as scientific journals which are related to changing of organizational form. 

    The results of the study show that if organizations earnings are over the national income tax threshold, then a limited company is the most beneficial organizational form in regards to taxation. We have concluded that if a company is unable to start a limited company then the recommendation for owners is to start as a sole trader rather than a trading company. During the start period of an organization it was found that private law had the greatest impact upon the organization. However, during the reorganization tax related laws were found to be decisive. It was also found that there are tax related consequences associated with changing organizational form however if the reorganization is conducted in the right way these consequences can be avoided.

  • 178.
    Bohlström, Denise
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Goicoechea, Cristina
    Mälardalen University, School of Business, Society and Engineering.
    Holmberg, Julia
    Mälardalen University, School of Business, Society and Engineering.
    Den gemensamma Incidenthanteringen mellan Företag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie försöker undersöka om tillit mellan företag påverkar den gemensamma incidenthanteringen och -beredskapen när ett företag är beroende av sin samarbetspartner.

  • 179.
    Boija, Tove
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Farkas, Beata
    Mälardalen University, School of Business, Society and Engineering.
    Martinsson, Tomas
    Mälardalen University, School of Business, Society and Engineering.
    Digitalisering i redovisningsbranschen: En studie hur digitalisering förändrar arbetssättet för redovisare inom större redovisningsbyråer2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SAMMANFATTNING

    Datum:                           seminariedatum 2018-05-28, inlämningsdatum 2018-06-04

    Nivå:                               Kandidatuppsats Företagsekonomi, 15 hp

    Akademi:                       Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Högskola

    Författare:                     Tove Boija,                    Beata Farkas,                             Tomas Martinsson                                          94/09/27                       94/12/06                                    95/06/24         

    Titel:                                Digitalisering i redovisningsbranschen: En studie hur digitalisering förändrar arbetssättet för redovisare inom större redovisningsbyråer

    Handledare:                  Mona Andersson

    Nyckelord:                     Redovisning, digitalisering, automatisering, arbetssätt, kompetens

    Forskningsfrågor:      Hur har arbetssättet för redovisare förändrats i samband med digitaliseringen? Hur har digitaliseringen påverkat den efterfrågade kompetensen för redovisare?

    Syfte:                              Syftet med studien är att ge en ökad förståelse för hur digitaliseringen har påverkat redovisares praktiska arbetssätt i större redovisningsbyråer. Vidare syftar studien till att ge en ökad förståelse för hur digitaliseringen påverkat den efterfrågade kompetensen för redovisare. 

    Metod:                           Uppsatsen använder sig av en kvalitativ metod med en deduktiv ansats. Referensramen har samlats via vetenskapliga artiklar och litteratur som tillföra relevant information. Empirin har insamlats via semistrukturerade intervjuer.

    Slutsats:                        Studien visar att digitaliseringen har påverkat redovisares arbetssätt. Då många manuella arbetsuppgifter automatiserats behöver redovisare inte längre arbeta med dataregistrering. Det har frigjorts tid för redovisare att arbeta mer konsultativt och analytiskt. Studien visar även att sociala kompetenser, analytisk förmåga och IT kunskap är viktigt för redovisare att inneha eftersom de arbetar med datasystem samt ger rådgivning och interagerar med kunder.

  • 180.
    Bokhari, Sven
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Del Duca, Fabrizio
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Economic Development through Globalisation in Nigeria: An analysis of Shell & the IMF Structural Adjustment Programs2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Date: 2008/06/03

    Level: Master thesis in International Business and Entrepreneurship, 10p (15ECTS)

    Authors: Sven Bokhari Fabrizio Del Duca

    Title: Economic Development through globalisation in Nigeria. An analysis of Shell & the IMF Structural Adjustment Programs

    Tutor: Leif Linnskog, Ph.D.

    Research Question: Can globalisation be seen as positive or negative for the Economic Development of Nigeria? A focus on Shell and the International Monetary Fund Research Issue: Globalisation in its current form is viewed in the Western world as a positive influence for the Economic Development of under developed countries. However

    these views on the benefits brought to developing countries have been

    frequently disputed.

    Method: The research we are undertaking is a pilot study based on documentary research. Our source of information is secondary data such as books, articles, newspapers and journals. The study employs a qualitative approach.

    Conclusions: Even though globalisation is often viewed as positive we have discovered that this is not always the case in relation to its effects in Nigeria. Judging from our analysis, globalisation through the IMF and Shell has had an overall negative impact on Economic Development. However, Shell is attempting to act more responsible by adjusting its position in order to have a more positive impact on

    Economic Development. On the other hand, the IMF has not adapted to Nigeria but obliges the country to adapt to the institution’s demands hindering Economic Development.

    Keywords: Globalisation, Economic Development, Shell, IMF, Nigeria

  • 181.
    Boqvist, Lena
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Englund, Anna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Johansson, Izabella
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Corporate Social Responsibility. Varför företagen tar ett ökat ansvar i samhället2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Corporate Social Responsibility (CSR) is a frequently discussed subject, therefore Media and business managers are paying close attention to the social and environmental responsibility of the companies. There can be many different driving forces behind the voluntary CSR activities. To reach a deeper understanding of the companies’ social and environmental commitment it is important to identify the reasons behind incorporating CSR regulations.

    The purpose of the study is to describe why the companies in the survey work with CSR and to identify the prime reasons behind integrating CSR activities into their business operations.

    The study is based on a qualitative method using telephone interviews. The method allowed for a deeper comprehension of why companies work with CSR. The interviews were semi-structured and based on the respondents from six companies. All the companies followed CSR guidelines. The companies were chosen from Innovests’ list of 100 most sustainable companies in the world of the year 2007, the company network CSR Sweden, proposal from the CSR consultant Ola Löhman and the website CSR I Praktiken.se.

    The study demonstrates several reasons why the companies work with CSR. One reason, according to the study, is ethical responsibility. The companies have to consider the impact of the stakeholders and society on behaving ethically. Acting unethically can lead to long-term negative consequences, such as a bad reputation and decreased attractiveness to the stakeholders. The study shows that the stakeholders' demands and needs influence how the companies work with CSR. A good relationship to the stakeholder, therefore, is one of the driving forces behind the companies' CSR activities. Furthermore, the companies connect their image and reputation to their brand, which is strengthened when they take-on social and environmental responsibility. The prime reasons that were identified in the survey are profitability, risk management, employees, long-term thinking and the brand. Therefore, the conclusion is the companies in this survey are working with CSR because it influences the company in a positive manner and not because they want to benefit society at large.

  • 182.
    Borrman, Emelie
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Maddumagamage, Shermila
    Mälardalen University, School of Business, Society and Engineering.
    Otieno, Rachel
    Mälardalen University, School of Business, Society and Engineering.
    Corporate Social Responsibility: In Words or Deeds?2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Level: Bachelor thesis in Business Administration, 15 cr

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Emelie Borrman (95/09/13), Shermila Maddumagamage (73/05/23),                    Rachel Otieno (89/08/28)

    Title: Corporate Social Responsibility: In Words or Deeds?

    Tutor: Edward Gillmore

    Keywords: Corporate Social Responsibility (CSR), Innovation, Legitimization, Patents, Multinational Enterprise (MNE).

    Research questions: a. To what extent can patents be used to legitimize the implementation of CSR in manufacturing MNEs? b. How are patents currently used/not being used for legitimizing CSR claims made by companies?

    Purpose: The purpose of the study was to gain a deeper understanding of patents meaning for the legitimization of CSR claims made by manufacturing MNEs.

    Method: For the study, a mixed method was used and the patents and CEO Comments of three case companies were analysed; Volvo Group, Volvo Cars and ABB. The data was collected from year 2014 until September 2017 and was studied through content- and thematic analysis. The patents and the CEO comments from the annual reports of the companies were coded in a system called ‘Dedoose’. Literature regarding CSR and business legitimatization was reviewed to gain a greater understanding of the topic before conducting the analysis.

    Conclusion: In conclusion, a positive correlation was found between CEO Claims regarding ‘social contribution’ and the number of CSR related patents published each year. Thereby, the results of this study suggest that when the CEO of a manufacturing MNE claims to contribute to society through new innovations and ideas, this should also be reflected in the patents published the same year. This could serve as a new strategy for legitimizing CSR claims made by companies.

  • 183.
    Bou-Hamdan, Rami
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Guinez Reveco, Luis
    Mälardalen University, School of Business, Society and Engineering.
    Big Bath Accounting: Existerar fenomenet på NASDAQ OMX Stockholmsbörsen Large Cap2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 184.
    Bou-Hamdan, Rami
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Nilsson, Daniil
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Ismail, Idris
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Informationsasymmetri på finansiella marknaden: En studie om hur informationsgapet kan minskas mellan småsparare och företag2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 185.
    Boulos, Frida
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Olsson, Sara
    Mälardalen University, School of Business, Society and Engineering.
    Prestationsmätning genom nyckeltal i små företag: En kvalitativ studie om tillverkande småföretagsledares planering av deras ekonomistyrning och förekomst av prestationsmätning genom nyckeltal i deras företag2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 186.
    Bredahl, Alexandra
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Karlsson, Kristoffer
    Mälardalen University, School of Business, Society and Engineering.
    Humankapital: Poängen med att investera i personal2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Investeringar som görs i humankapital kan ses som lönsamma då de kan bidra till konkurrensfördelar, högre resultat och bättre service. Detta kan ske via utbildningar, satsningar i företagshälsovård och arbetsmiljö för att stimulera och behålla personal.  Humankapitalinvesteringar ger utrymme för utvecklingsmöjligheter vilket hjälper företag att verka konkurrenskraftiga i en föränderlig miljö. Dock har det påvisats svårigheter i att mäta effekten av investeringarna. Genom uppföljning i form av undersökningar hos dess intressenter kan företagen få en bättre uppfattning kring investeringens effekt. Då andra faktorer kan ha en inverkan bör företagen utvärdera dessa investeringar inom en rimlig tidsram för att minimera dessa faktorers påverkan. Det är inte enbart företag som påverkar de investeringar som görs utan omvärldens påtryckningar tvingar företag att handla. Investeringar i humankapitalet kan även skapa en motiverande effekt hos de anställda vilket leder till en starkare lojalitet till arbetsgivaren och visar att de bryr sig om sin personal. Om personalen känner en ökad kontroll och uppskattning för sitt arbete kan det leda till en ökad motivation på arbetsplatsen. Det kan också leda till att arbetsgivaren blir mer attraktiv på arbetsmarknaden.

  • 187.
    Brink, Klas Marcus
    Mälardalen University, School of Business, Society and Engineering.
    Organic Coffee for a Sustainable Development in Peru: A qualitative study on how Peruvian coffee farmers’ development is affected by choosing organic cultivation and certification2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Organic Coffee for a sustainable development in Peru -­‐ A qualitative study on how Peruvian coffee farmers’ development is affected by choosing organic cultivation and certification

    Seminar date: 2013-­‐05-­‐31

    University: Mälardalen University Västerås

    Institution: School of Business, Society and Engineering

    Level: Bachelor Thesis in Business Administration

    Course name: Bachelor Thesis in Business Administration, FÖA 300, 15 ECTS

    Author: Marcus Brink 1987-­‐05-­‐10

    Tutors: Birgitta Schwartz

    Examiner: Peter Dobers

    Pages: 145

    Attachments: List of interviews, Interview questions to coffee farmers

    Key words: Sustainable development, organic, coffee, certifications, coffee farmers, small scale farmers, Peru, bachelor, conventional coffee, organic certification, profitability, environment, social entrepreneurship, context, coffee producers

    Research question: In what way are small-­‐scale coffee farmers in the region of Junín, Peru, able to benefit from “Organic” certifications or conventional coffee cultivation to develop sustainable?

    Purpose: The purpose of this field study was to get an understanding of how and if organic farming is an adequate solution for sustainable development of small-­‐scale coffee farmers in developing countries or not.

    Method: This bachelor thesis was done as a field study financed by the Swedish International Development Agency (Sida) under the program of Minor Field Studies provided by the International Programme Office for Education and Training. For the field study a qualitative method has been used to better submit how the people involved understand and interpret their surrounding reality and to get a deep insight in their lives. The nature of the research question and the test subjects provided for a qualitative method rather than a quantitative. Qualitative measuring methods used for primary data gathering were, in-­‐depth interviews, observations, participations, spontaneous conversations, videos and photographs. Secondary sources used include literature, news magazines, public documents, and statistical data provided by organizations, institutions, webpages, and libraries through both Internet and physical form. The theoretical framework that lays a ground for the study has been based upon scholarly journals, scientific studies, scientific articles and other relevant existing research. The data that was gathered were later analyzed by qualitative methods.

    Conclusion: Small-­‐scale coffee farmers in developing countries are able to benefit from organic certification but it cannot be considered a sustainable development. There’s too little emphasis on the social and economical aspects and too much focus on the environmental factors by the organic certification to make it interesting to many farmers. For a small-­‐scale coffee farmer to benefit from the organic certifications he need to have a very low intense cultivation from the beginning, before becoming certified. The organic certification incurs increased costs for the farmer and is more labor intense while it at the same time provides limited productivity ability and only gives a slightly better price to the farmer for his product. Farmers that grows conventional coffee and have a somewhat managed plantation will not benefit from certifying organic as it would give them the same income or less. The organic growing procedure also prohibits the use of important pesticides as insecticides and herbicides that makes organic farmers further susceptible and sensible for diseases and plagues on their crop. The numerous facts that make organic growing low productive labor intense makes it more motivating for many farmers to chose conventional coffee cultivation instead of organic and working with certification. 

  • 188.
    Bräck, Emma
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Lundin, Linda
    Mälardalen University, School of Business, Society and Engineering.
    Ersättning för lokalkostnader till fristående grundskolor: En studie om hur fem kommuner ger ersättning för lokalkostnader utifrån likabehandlingsprincipen och transparens2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Ersättning för lokalkostnader till fristående grundskolor – En studie om hur fem kommuner ger ersättning för lokalkostnader utifrån likabehandlingsprincipen och transparens.

    Datum:  28 maj 2015

    Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS

    Institution: Akademin för Ekonomi, Samhälle och Teknik, EST, Mälardalens Högskola

    Författare: Emma Bräck Linda Lundin

    Titel: Ersättning för lokalkostnader till fristående grundskolor - En studie om hur fem kommuner ger ersättning för lokalkostnader utifrån likabehandlingsprincipen och transparens.

    Handledare: Mona Andersson

    Nyckelord: Fristående skola, grundskola, likabehandlingsprincipen, lokalkostnader, transparens.

    Frågeställningar: För att kunna undersöka ersättningen för lokalkostnader ur ett kommunalt perspektiv har vi valt följande frågeställningar:

    - Vad ingår i kommunernas lokalkostnader? 

    - Använder kommunerna genomsnittlig lokalkostnad eller faktisk lokalkostnad vid fördelning av ersättningen för lokalkostnader?

    - Har det skett några förändringar i kommunernas lokalkostnader sedan skollagen ändrades?

    - Hur uppfyller kommunerna transparensen för ersättningen av lokalkostnader?

    Syfte: Syftet med uppsatsen är att få insikter i hur kommunerna uppfyller lagens intentioner om likabehandlingsprincipen och transparens vid ersättningen för lokalkostnader.

    Metod: Undersökningen utfördes med en kvalitativ metod, för att få förståelse för informationen som inhämtades. Vid insamling av primärdata var intervjuer den datainsamlingsmetod som användes med ett frågeformulär. Därefter analyserades den empiri som blev insamlad från intervjuerna.

    Slutsats:  Slutsatsen redovisar att det inte går att jämföra hur kommunernas hyror bestäms. Men det går delvis att dra slutsatser om vad som ingår i lokalkostnaderna för kommunerna. Kommunerna använder sig av genomsnittlig lokalkostnad per elev när de ger ersättning för lokalkostnader till fristående grundskolor. Det har skett förändringar i kommunernas lokalkostnader sedan skollagen ändrades år 2010. Fyra av fem kommuner kan visa underlag för hur ersättningen för lokalkostnader har beräknats. 

  • 189.
    Bräck, Emma
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Lundin, Linda
    Mälardalen University, School of Business, Society and Engineering.
    Komponentavskrivningars nytta och kostnader: En studie av allmännyttiga bostadsföretag2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract –  ”Component depreciations benefits and costs - A study of public housing           companies”

     

    Date: May 26th 2016

    Level: Master’s thesis in Business Administration, 15 ECTS

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Emma Bräck    Linda Lundin

    Title: Component Depreciations benefits and costs - A study of public housing companies

    Tutor: Stefan Schiller

    Keywords: component depreciation, useful accounting information, information economics, qualitative characteristics.

    Research question: How are the qualitative characteristics and the cost constraint fulfilled when the component depreciation is applied in the public housing companies?

    Purpose: The aim is to study if the implementation of component depreciation will contribute to the benefit of the public housing companies' accounting and which costs the implementation of component depreciation will cause.

    Method: The study is based on a qualitative research strategy with semi-structured interviews as collection method. Goal-oriented selections of the public housing companies are applied. Operationalization was based on the interview guide and the collection of empirical data were transcribed and coded to facilitate analysis.

    Conclusions: The study has only focused on the seven public housing companies which are included in the study. Therefore it is not possible to draw any conclusions on all public housing companies in Sweden. It has emerged that component depreciation contributes to the benefit of five of the seven public housing companies. Costs for implementing component depreciation are extra work and expenses for computer software.

  • 190.
    Brännström, Mariélle
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Pettersson, Johanna
    Mälardalen University, School of Business, Society and Engineering.
    Kapitalstrukturens påverkan på lönsamhet: En kvantitativ studie på svenska aktiebolag inom tjänstebranschen och tillverkningsbranschen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 191.
    Bullvåg, Erlend
    et al.
    Nord University Business School, Norway.
    Mineev, Andrei
    Nord University Business School, Norway.
    Balmasov, Sergei
    Head of the Northern Sea Route Information Office in Murmansk, Center for High North Logistics.
    Bryksenkov, Andrei
    Russian State Hydrometeorological University in Moscow, Russia.
    Dahlin, Peter
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Dybtsyna, Elena
    Nord University Business School, Norway.
    Gunnarsson, Bjørn
    Nord University Business School and Center for High North Logistics, Norway.
    Hersinger, Anders
    Luleå University of Technology, Sweden.
    Middleton, Alexandra
    University of Oulu, Finland.
    Ovesen, Sissel
    Bodø Science Park, Norway.
    Pesämaa, Ossi
    Luleå University of Technology, Sweden.
    Simonen, Jaakko
    University of Oulu, Finland.
    Business Index North 2018 - A periodic report with insight to business activity and opportunities in the Arctic2018Report (Refereed)
  • 192.
    Burström, Anna
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Al Fakhri, Zainab
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Hur tillgänglig ska bankerna vara?: - En studie av små- och medelstora företag i Västerås2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this essay is to investigate when and how the small- and mediumsized enterprises in Västerås wants to take care of their bank affairs and to investigate what significance accessibility has for these enterprises.

    Problem questions: What significance has the accessibility for the banks corporate customers? When and how do the corporate customers want to take care of their bank affairs?

    Method: After a dive among secondary data about relationships with the bank we designed a questinnaire with help from the theory we considered to be relevant to the investigation. To fulfil the purpose and answer the problem questions we have with help from the questionnarie carried out structural telephone interviews to collect our primary data.

    Result: The enterprises answered that the contact they have with their contact person in the bank and how and when they can contact the bank is of great importance. The majority want to be able to contact and visit their bank between 10.00-15.00, meanwhile a small part want to do this between 08.00-17.00, a bit more extended hours. What matters the most concerning the banks availability is the range of services and the significance of Internet banking which is mentioned by many respondents. This is aldo the most common way for the enterprises to take care of their bank affairs. When the bank would like to contact the enterprises the majority would like to be contacted through e-mail and one third of the enterprises by phone. The placement of the bank office has not a big significance to most of the respondents though they mention that what is important is what the bank itself has to offer.

  • 193.
    Busch, Friederike
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Planas Rego, Diego
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Qualitative Brand Image Analysis for a Global Brand: An Intercultural Perception of the Brand Image through Brand Personality2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. In order to analyze these effects, the authors have conducted a qualitative study, chosen the chocolate brand Kinder and studying how Kinder's brand image perception varies in four different cultures by conducting 16 in-depth interviews. The data was afterwards categorized, analyzed and compared to each other in order to find differences and similarities of the brand image in the interviewee's perspectives. This work’s focus is on the problem how the cultural differences can affect the perspective of individuals brand image even though this one can try to have a global standardized image.

  • 194.
    Butrus, Martin
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Abdé, Christer
    Mälardalen University, School of Business, Society and Engineering.
    Ledarskap på distans: En studie om den geografiska distansen mellan ledare och medarbetare inom bemanningsbranschen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Date: 2019-06-04 / 2019-06-11

    Level: Bachelor thesis in Business Administration, 15 cr

    Institution: School of Business, Society and Engineering, Mälardalens University

    Authors:                  Christer Abdé          Martin Butrus

                                     96/10/16                  90/06/14  

    Title: Leadership at a distance - A study of the geographic distance between managers and employees in the staffing industry.

    Tutor: Peter Selegård

    Keywords: Leadership, distance, geographic distance, staffing, communication & work relations.

    Research

    Questions:

    1. How do leaders and employees experience leadership with a geographical distance?
    2. What are the advantages and disadvantages of leadership with a geographical distance?
    3. How does communication and work relationship impact the leadership with a geographical distance?

    Purpose: The purpose of this thesis is to increase understanding of how leadership at a distance works and how communication and work relationship are influenced by leadership with a geographical distance in the staffing industry.

    Method: The study is based on a qualitative research method together with a deductive approach. The study's empirical framework was developed by collecting seven semi-structured interviews conducted with respondents from different staffing agencies.

    Conclusion: The study has proved that leadership at a distance has both advantages and disadvantages, which is based on the aspects of communication, work relationsship and geographic proximity. The aspects of communication, work relationsship and the geographical proximity have also proved to be the basis for effective leadership at a distance. It also results in other demands on the leader and employees in comparison with physically active leadership.

  • 195.
    Bylander, Karolina
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Strandberg, Sara
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Förväntningsgapet: Ägarledda småföretags förväntningar på revisorn2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vad har det undersökta småföretagen för förväntningar på sina revisorer? Existerar det ett förväntningsgap mellan de undersökta småföretagen och revisorer? Vad har företagsorganisationen för uppfattning om ett eventuellt förväntningsgap mellan småföretag och revisorer? Vilka åtgärder skulle kunna reducera ett eventuellt förväntningsgap mellan de undersökta småföretagen och revisorer? Syftet med uppsatsen är att utreda och beskriva ett eventuellt förväntningsgap utifrån tre småföretags perspektiv. Vi kommer även att föreslå eventuella åtgärder för att reducera förväntningsgapet. De slutsatser som uppsatsen resulterade i är att ett förväntningsgap existerar och att det finns åtgärder som kan reducera problematiken. Det är dock upp till båda parterna att använda dessa för att förväntningsgapet skall kunna reduceras. De åtgärder som främst behövs för att öka förståelsen för revisionen och revisorsrollen är ökad utbildning för småföretagen, förtydligande av revisionsberättelsen och ett utökat användande av uppdragsbrevet. Om det fokuseras på dessa åtgärder bör problematiken reduceras.

  • 196.
    Byström, Anna
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bennström, Charles
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Björkvall, Joacim
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bjälevik, Jessica
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Vartiainen, Anna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Kaspersson, Helene
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sjöblom, Stefan
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Lindholm, Astrid
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Affärsrelationer och Varumärken: - en kvantitativ studie om varumärkens betydelse i affärsrelationer mellan företag och konsumenter2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 197.
    Byström, Anna
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Bergström, Linn
    Mälardalen University, School of Business, Society and Engineering.
    Persson, Emma
    Mälardalen University, School of Business, Society and Engineering.
    Viljan att samarbeta vid ett provisionsbaserat arbetssätt: - En studie om samarbete mellan mäklarkollegor i Eskilstuna2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

     

    Date:                                   2019-06-10

     

    Level:                                  Bachelor thesis in Business Administration, 15 cr

     

    Institution:                         School of Business, Society and Engineering, Mälardalen University

     

    Authors: 

     

     Bergström Linn           Byström Anna             Persson Emma                                                              

     970920-XXXX                        950426-XXXX            970621-XXXX                                               

     

    Title:                                   The desire to cooperate on commission-based wage setting. 

     

    Tutor:                                  Peter Selegård

     

    Keywords:                  Knowledge transfer, knowledge management, knowledge sharing, commission salary and collaboration.

     

    Research questions: 

    • What’s collaboration and how is the cooperation affected by a commission-based approach within the brokerage industry?
    • What’s knowledge transfer and how is the knowledge transfer affected by a commission-based approach within the brokerage industry?

     

    Purpose:                      The purpose of this paper is to investigate how collaboration between colleagues is affected by a commission-based approach in the brokerage industry.

     

    Method:                       A qualitative study with an inductive approach, that have similarities with an exploratory study. The study has interviewed a testrespondent and then five more respondents that the study bases its conclusions on.

     

    Conclusion:                 The aim of the study was to investigate how collaboration with focus on knowledge transfer between colleagues is affected by a commission-based approach in the brokerage industry. What the study has come up with is that all respondents are sharing their knowledge. There is a common picture that good cooperation benefits the office. Good cooperation contributes and provides good conditions for knowledge transfer. In conclusion, the respondents don’t feel that their commission-based salary affects the willingness to share their knowledge. However, emerged during the study is the desire to share objects or customers isn’t as strong as sharing their knowledge.

  • 198.
    Byström, Anna
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Mayi, Kani
    Mälardalen University, School of Sustainable Development of Society and Technology.
    iSvea-Föreningsnätverk: Få kunden att gå hela vägen - en kvantitativ studie om hur reklamen för en IT-tjänst ska utformas för att tilltala föreningar i Sverige2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med undersökningen är att beskriva hur reklamen för ett IT-företag ska utformas så att föreningar i Sverige ska förstå och övertygas av dess innehåll.

    Vi har genomfört en kvantitativ undersökning bland föreningar i Sverige. En webbenkät skickades ut via mail till 1056 stycken föreningar över hela Sverige där de fick utvärdera ett reklamblad. Av de 1056 föreningarna ringde vi till 204 stycken och frågade om de kunde delta i undersökningen. Totalt deltog 259 stycken i vår undersökning. Undersökningen pågick under en vecka. 

    Resultatet visade att majoriteten av respondenterna fick en positiv attityd kring reklambladet. Dock drog vi ändå slutsatsen att reklambladet bör skrivas med så enkelt och tydligt språk som möjligt då språkbruket påpekades av vissa respondenter. Med detta menar vi att språket inte bör innehålla olika branschspecifika termer, som till exempel interaktiv portal. Vi menar också att åsikten om layouten är väldigt subjektiv och därför går det inte att ge någon definitiv mall för hur layouten ska utformas. Men genom att ha ett enklare språk samt ändra dispositionen av texten kan reklambladet tilltala ännu fler i målgruppen än den gör idag. Av resultatet drog vi även slutsatsen att engagemang, kommunikation och administration bör vara ord som ska framhävas och associeras till tjänsten. Det visades även att reklamen bör trycka extra mycket på tre produktattribut, eventkalender, fotogalleri och nyhetsverktyg, då dessa var mest populära bland respondenterna.

     

     

  • 199.
    Bäcklund, Alexander
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Samuelsson, Bill
    Mälardalen University, School of Business, Society and Engineering.
    Levander, Simon
    Mälardalen University, School of Business, Society and Engineering.
    Generation Ys drivkrafter på arbetsplatsen: En studie av intern marknadsföring från ett medarbetarperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning – ”Generation Ys drivkrafter på arbetsplatsen”

    Datum: 2/6-2017

    Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS

    Institution: Akademin för Ekonomi, Samhälle och Teknik, EST, Mälardalens Högskola

    Författare: Alexander Bäcklund, Bill Samuelsson och Simon Levander

    Titel: Generation Ys drivkrafter på arbetsplatsen

    Handledare: Kerstin Nilsson

    Nyckelord: Employer branding, Generation Y, Intern marketing, Loyalty, Social Exchange Theory.

    Frågeställning: Vilka incitament är det som påverkar den anställde att stanna på en arbetsplats?Matchar företagets employer branding-arbete med de anställdas motivationsfaktorer?

    Syfte: Syftet med undersökningen är att förklara de incitament som leder till att medarbetare väljer att stanna inom organisationen och jämföra det med företagets human resource-arbete för att behålla anställda.

    Metod: Undersökningen var av kvalitativ karaktär. Medarbetare samt human resource-chefer på tre företag intervjuades. Intervjumallen baserades på de valda teorierna samt den sekundära information som varit till underlag till studien. Intervjuerna analyserades genom en innehållsanalys och resultatet presenterades i de teman som varit återkommande i empirin.

    Slutsats: Undersökningen bekräftade den tidigare empirin om hur Generation Y som medarbetare karaktäriseras. Generationen är uppväxta med många möjligheter och är den högst utbildade generationen. Detta ger Generation Y större makt på arbetsmarknaden. Undersökningen visade att medarbetarna inom denna generation var mer drivna av kunskap än av finansiella mål. Att låta medarbetarna växa organiskt är därför ett av de viktigaste incitamenten för ökad lojalitet. Därför bör human resource-avdelningarna nischa sig mot vad Generation Y efterfrågar eftersom de är en majoritet på arbetsmarknaden.

  • 200.
    Bäckström, Daniel
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Formgren, Lars
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Studie i företagsvärdering: En granskning av värderarens situation vid  företagsvärdering2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Studie i företagsvärdering - En granskning av värderarens                         situation vid företagsvärdering.

    Datum: Västerås 2009-05-29

    Kurs: Kandidatuppsats i företagsekonomi. 15 hp.

    Författare: Daniel Bäckström, Lars Formgren.

    Handledare: Riitta Lehtisalo.

    Nyckel ord: Objektivitet, påverkan, värdering, köp- och säljsituationer,                         värderare, uppdragsgivare.

    Frågeställning: Hur ser värderare på objektivitet vid företagsvärdering?

    Syfte: Vårt syfte är att ta reda på faktorer som kan påverka en värdering samt förklara dem.

    Metod: Uppsatsen bygger på primär- och sekundärdata då vi valt att använda en kvalitativ metod med tanke på att vi använder oss utav intervjuer för att besvara vårt syfte. Vi har även gjort litteratursökningar via olika databaser för att införskaffa material.

    Teori: Vi har valt att utgå ifrån, enligt vår mening, de vanligast förekommande värderingsmetoderna. Substansvärdemetoden och Avkastningsvärdemetoden samt deras underliggande metoder. Vi tar även upp värderingsbegrepp så som likvidationsvärde, kritiskt värde samt goodwill.

    Slutsats: Vår slutsats är att det är svårt att vara helt objektiv vid en                         företagsvärdering. Det finns faktorer som både direkt och indirekt påverkar en värderare. Men vi tror samtidigt att en värderares subjektiva bedömning, med hjälp av erfarenhet       och branschvana, leder till en mer trovärdig värdering än vad en helt objektiv värdering gör.

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