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  • 1401.
    Westerlund, Sofia
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Hansen, Malin
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Ett svenskt påhitt?: - En undersökning kring den nya civilekonomexamen ur ett arbetsgivarperspektiv2008Student thesis
    Abstract [en]

    How do accounting- and audit firms in Västerås value the new Master of Science in Business Administration and Economics, in comparison to a traditional Swedish master´s degree together with a diploma from Civilekonomerna? Does the result of this survey indicate that Mälardalen University should hand in a new application to the National Agency for Higher Education, regarding the new Master of Science in Business Administration and Economics?

    The purpose of this empirical study is to investigate the importance of the new Master of Science in Business Administration and Economics, while applying for a job at an accounting- and audit firm in Västerås. Is this new degree, in comparison to a traditional master’s degree, of a greater value to the companies?

    The survey took place in Västerås, where semi constructed interviews were held with respondents from three different accounting- and audit firms. The three interviewees where each involved in their company’s recruitment process. To make the survey more multifaceted, interviews with three other persons, with great knowledge in the area, were made.

    In the current situation, the employers in the chosen business do not put greater value in the new Master of Science in Business Administration and Economics than in the traditional Swedish master’s degree. It does not matter whether their opinions are built on ignorance, or facts about the two different degrees. In either case, we can make the conclusion that it does not have to be in Mälardalen University’s greatest interest to deposit a new application to the National Agency for Higher Education.

  • 1402.
    Westh, Kristin
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sjölander, Pernilla
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Ask, Linda
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sjölanders Mekaniska i förändring: En studie av ledningens och medarbetarnas uppfattning av omorganisation och utveckling2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Förändring är ett tillstånd som vi befinner oss i under hela livet, i arbete och i privatliv. Vissa faser i livet är lugna, andra häftiga och kaotiska. Uppsatsen har utgått från en fallstudie i syfte att redogöra för förändringsprocessen som sedan början av 2000-talet pågått på fallföretaget Sjölanders Mekaniska. Utifrån undersökningsresultat presenteras huruvida ledarskap, kommunikation och delaktighet samspelar samt hur förändringarna har upplevts och varför de har lett till en positiv utveckling. Följande frågor har ställts: På vilket sätt har förändringsarbetet kommunicerats från ledningens sida? Hur har förändringarna uppfattats/tagits emot av medarbetarna? Vilka är de bakomliggande drivkrafterna? Lever småföretagsmentaliteten kvar i företaget? Resultat har visat att den positiva utvecklingen på Sjölanders Mekaniska beror i stora drag på god insikt om att förändringar behövde ske och att förändringsvisionen sedan, efter bästa förmåga förmedlats. Vidare att alla, på ett eller annat sätt, gjordes delaktiga i förändringsarbetet vilket skapade välbehövligt engagemang.

  • 1403.
    Whight-Webb, Omarni
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Peshku, Alesia
    Mälardalen University, School of Business, Society and Engineering.
    The Integration of Big Data in Customer-Support Service and Value Creation: A study of how firms use the potentiality of big data to create value in the field of customer-support service.2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Date:   29th May 2018   

    Level: Master Thesis in Business Administration, 15 ECTS

    Institution:     School of Business, Society and Engineering, Mälardalen University

    Authors:         Alesia Peshku      Omarni Whight-Webb

                   6th April, 1995                    21st August, 1995

    Title:             The integration of big data in customer-support service and value creation – a study of how firms use the potentiality of big data to create value in the field of customer-support service.

    Tutor:             Konstantin Lampou

    Keywords:   Big Data; Customer Support-Service field; Big Data Analytics, Artificial Intelligence

    Research        How are firms creating value from big data, in the field of customer

    question:         service?

                           

    Purpose:       The purpose of this research is to understand how the information that lies in big data helps firms to create value in the field of customer-support service. A particular focus is placed on the identification of these ‘value-creating’ factors. By pinpointing these factors, the main goal is to shed light on the concept of value and how it is perceived within raw data in relation to customer service.

    Method:         This research was conducted using a qualitative research method. The data was collected through interviews and systematic observation near Ticketbird- a start-up company that was treated as a case study.

    Conclusion:    The aim of this study was to answer the research question regarding the process of value creation in big data, with specificity to the field of customer service. In doing so, the insights gained allowed for the identification of what was earlier referred to as ‘value-creating factors’. These factors were then labeled as major or minor, the differentiator being major themes were identified as interactions with the consumer while the later were processes conducted before or after the interaction with consumers.

  • 1404.
    Whitaker, Jonathan
    et al.
    University of Richmond, USA.
    Ekman, Peter
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Thompson, Steven
    University of Richmond, USA.
    How Multinational Corporations Use Information Technology to Manage Global Operations2017In: Journal of Computer Information Systems, ISSN 0887-4417, Vol. 57, no 2, p. 112-122Article in journal (Refereed)
    Abstract [en]

    Despite a generally acknowledged importance of information technology (IT) in enabling global strategy and a broad understanding of the manner in which IT enhances coordination and reduces cost, few studies have focused precisely on how multinational corporations (MNCs) use IT to facilitate globalization. To address this gap in the literature, we conduct a case study across four large MNCs, and use primary data to develop predictive propositions on the characteristics of products, processes, and customers that impact the ways in which MNCs use IT to manage their global operations.

  • 1405.
    Widefjäll, Lena
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Inventering av hållbar utveckling i kurser och program vid Mälardalens Högskola2008Report (Other academic)
    Abstract [sv]

    Hållbar utveckling är en stor utmaning för dagens och morgondagens samhälle. Högskolor och universitet har en central roll i arbetet för hållbar utveckling och detta omfattar lärosätenas aktiviteter på alla plan: forskning, utbildning, kontakter med omgivande samhälle och hur den egna organisationen fungerar. Det är därför viktigt att högskolor och universitet bidrar aktivt med kunskap och lärande kring hållbar utveckling, och inte minst med att studenters och anställdas personliga engagemang ökas av dessa kunskaper. Rapporten Inventering av hållbar utveckling i kurser och program vid Mälardalens högskola utgör en genomgång av vilka kurser och program på Mälardalens högskola som kan uppfylla kriterier att vara utbildning inom området för hållbar utveckling. Eftersom inga givna urvalskriterier finns för vad som kan sägas vara utbildning för hållbar utveckling behandlas denna fråga ingående och referenser görs till liknande utredningar/inventeringar vid andra svenska lärosäten.

  • 1406.
    Widefjäll, Lena
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Omvärldsanalys av forskarutbildningar och utbildningar på avancerad nivå inom området Hållbar utveckling2008Report (Other academic)
    Abstract [sv]

     

    Hållbar utveckling är en stor utmaning för dagens och morgondagens samhälle. Högskolor och universitet har en central roll i arbetet för hållbar utveckling och detta omfattar lärosätenas aktiviteter på alla plan: forskning, utbildning, kontakter med omgivande samhälle och hur den egna organisationen fungerar. Det är därför viktigt att högskolor och universitet bidrar aktivt med kunskap och lärande kring hållbar utveckling, och inte minst med att studenters och anställdas personliga engagemang ökas av dessa kunskaper.

    Rapporten Omvärldsanalys av forskarutbildningar och utbildning på avancerad nivå inom området Hållbar utveckling är framtagen i samverkan med Örebro universitet inom ramen för det s.k Samverkansprojektet mellan de två lärosätena. Rapporten är en analys av svenska och europeiska lärosätens utbildningar på avancerad nivå och forskarutbildningsnivå inom området hållbar utveckling. Tonvikten ligger på svenska lärosäten och en fördjupad genomgång görs av ett par svenska lärosäten där särskilda satsningar gjorts.

     

  • 1407.
    Widforss, Gunnar
    et al.
    Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.
    Rosqvist, Malin
    Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.
    Project Management in Complex Environments2015In: 21st Century Projects IPMA 2015, 2015Conference paper (Refereed)
    Abstract [en]

    The School of Innovation, Design and Engineering (IDT) at Mälardalen University (MDH), Sweden, has built its research environment in cooperation with industry by funding from external sources. As the number of research project has increased, the challenge to run and manage the projects is increasing. To allow researchers to focus on research rather than project management, IDT has invested in training for professional project management and designated the department for research coordination (RECO) to be the project management office (PMO), providing professional project management to research projects. RECO are now carriers of experience between different projects. RECO project managers, however, are not experts in the research conducted at the school, which is a challenge. Nevertheless, the combination of excellent research and professional project management is a success factor when it comes to handling the large portfolio of complex projects within the school. This session will present a survey among Swedish PMO, and set it in relief to how MDH improve productivity and quality in research management by adding project management competencies to the research environment at the university.

  • 1408.
    Widmer, Matthias
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Okara, Titus
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Company Stakeholder Responsibility: A Case Study of H&M and their CSR Strategy2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem: The scarcity of resources and increasing awareness of human rights issues in the media and the public are increasing the pressure on companies to introduce a Corporate Social Responsibility (CSR) strategy. Company Stakeholder Responsibility is a relatively new model in this field and is suggesting a wider approach to CSR.

    Purpose: The purpose of this thesis is to describe the topics of CSR, Stakeholder Theory and Company Stakeholder Responsibility and apply them in order to analyze the CSR strategy of H&M. The focus is on the similarities and differences between the theoretical requirements of the Company Stakeholder Responsibility model and the practical CSR strategy currently applied by H&M.

    Method: The approach used in this thesis is a case study approach with a focus on documentary exegesis. Documents were collected from H&M, media and NGOs and two interviews were conducted.

    Result: The CSR strategy of H&M is based on their seven commitments and has a very strong focus on the work with their suppliers. The main instrument for the implementation of the strategy is their Code of Conduct (COC) and for the monitoring, there is an auditing system with regular audits conducted by H&M.

    Conclusion: H&M with their CSR strategy has many similarities with the Company Stakeholder Responsibility model and they are trying to expand it to more stakeholders. While their strong focus on suppliers is good because they are their most important stakeholders, which also brings a danger of neglecting other stakeholder in terms of CSR. The strong focus on the price in their business model might also bring problems.

  • 1409.
    Wigren, Anna
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Larsson, Petra
    Mälardalen University, School of Business, Society and Engineering.
    Riskkapital: Svenska riskkapitalbolags investeringsprocesser och bedömningskriterier2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Date:                        2019-06-06

     

    Level:                      Bachelor thesis in Business Administration, 15 cr

     

    Institution:              School of Business, Society and Engineering, Mälardalen University

     

    Authors:                  Anna Wigren                                Petra Larsson

                                                                     

     

    Title:                        Private equity – The investment process and evaluation criteria in Swedish private equity firms

     

    Tutor:                      Fredrik Jeanson

     

    Keywords:              Private equity, private equity firm, investment process, criteria, evaluation

     

    Research

    questions:                ·    What does the investment process look like in Swedish private equity firms?

    • Which criteria do the Swedish private equity firms use when evaluating companies?
    • How does the investment process differ depending on the industry in which the company they invest in is operating?

    Purpose:                  The purpose of this case study is to describe what the investment process looks like in two Swedish private equity firms and which criteria they use when evaluating companies and whether the investment process differs depending on which industry the company they invest in is operating.

     

    Method:                  In this case study, a qualitative method with a deductive approach has been used. Semi-structured interviews have been the empirical material that, together with the theoretical reference framework, formed the basis for the analysis and conclusions of the thesis.

     

    Conclusion:             This study has shown common features in the investment process of two Swedish private equity firms and that this process does not differ significantly depending on the industry in which the investment object operates. The study has also shown that the venture capital firms use similar criteria when evaluating investment objects, but that they emphasize the criteria differently.

     

     

  • 1410.
    Wiklund, Daniel
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sölgén, Samuel
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Olsson, Oskar
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Swedish Companies´ Perception of Quarterly Reports2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim of the Thesis: To investigate from a company’s perspective if the pressure for companies to produce quarterly reports has turned away their attention from working towards long-term value creation. The companies investigated are listed on the large-cap section on the Swedish stock exchange (OMX Nordic Exchange Stockholm AB).

    Methodology: A quantitative approach has been used and empirical data has been collected through questionnaires. The data has been analyzed and presented with descriptive statistics.

    Theoretical Perspectives: A literature review has been conducted and resulted in a theoretical framework illustrating the concepts of quarterly reporting, long-term value creating, short-termism and forecasting.

    Empirical data: The empirical data was collected by distributing questionnaires to the companies listed on the large-cap section of the OMX.

    Conclusion: Companies listed on the large cap section of the OMX do not perceive that the pressure to produce quarterly reports affects them in a negative way. The study also showed that many companies lack awareness of the risks associated with short-termism.

  • 1411.
    Wilhelmsson, Linnéa
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Rosén, Nadja
    Mälardalen University, School of Business, Society and Engineering.
    Ska bostadsrättsföreningars årsredovisningar förenklas?: En studie om medlemmarnas förståelse kring bostadsrättsföreningars årsredovisningar2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract 

    Date:                                                        2019-06-11

    Level:                                                       Bachelor thesis in Business Administration, 15 cr 

    Institution:                        School of Business, Society and Engineering, Mälardalen University

    Authors:                            Nadja Rosén                       Linnéa Wilhelmsson

                                                                     (96/05/17)                          (95/04/05)

    Title:                                                        Should housing cooperatives’ annual reports be simplified?

    Tutor:                                Dariusz Osowski 

    Keywords:                         Housing cooperative, annual reports, stakeholders,

    Research

    questions:                  What understanding does the members of house cooperatives’ have for what the annual report means?

     

    Do the members of the housing cooperatives’ have an interest in producing a simplified annual report intended for housing cooperatives’?

     

    Purpose:                     The purpose of the paper is to examine the members' understanding of an annual report. And investigate whether there is interest from the members' perspective that another form of accounting is produced.

     

    Method:                     The study has been carried out with a mixed method. A survey and four interviews have been conducted.

    Conclusion:               Based on the data we collected and analyzed, we have come to the conclusion that people who are not educated in economy or who are over 45 years old do not have the same knowledge and skills to read their housing cooperatives’ annual report. We believe this shows that there is a need for our respondents to have a simplified annual report for housing cooperatives’.

  • 1412.
    Windahl, Torbjörn
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Espinoza, Pablo
    Mälardalen University, School of Sustainable Development of Society and Technology.
    How Do Organizations Expand their ERP beyond its Core Capabilities: A case study at ABB Robotics2008Student thesis
    Abstract [en]

    Researchers and practitioners alike believe it is not until an organization expands their ERP system that they will reap the full benefits of it. The question of how to expand an ERP system beyond its core is investigated in this thesis. It is done by reviewing ERP research and comparing this with empirical data collected in a case study made at a focal company. The focal company is a member of the business network Automation Region. The case describes how the focal company moved from using an ERP system to where they now have an e-procurement system connected to their core ERP and has developed a sales process system which might become their e-commerce system in the future to take control of their supply chain as a whole. It shows how a process thinking view has aided them in putting the customer in focus and incorporating parts of the TQM philosophy. The conclusion reveals that it is crucial to understand and work with processes and there are motives and obstacles to consider when expanding an ERP system. It furthermore uncovers the importance of giving this expansion of the ERP system, the move beyond the core ERP, a proper name such as Extended ERP, eERP. It is important because then, when we understand the eERP fully, we will be ready for the next level of business which may very well be ERP2 or Second Generation ERP which incorporates entire business networks.

  • 1413.
    Wittbom, Eva
    et al.
    Stockholms universitet, Sweden.
    Lindell, Eva
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Karlsson, Fredrik
    Linnéuniversitetet, Sweden.
    Styrning i rollen som samhällsutvecklare: slutrapport från en studie inom Trafikverket2019Report (Other academic)
    Abstract [sv]

    Hur stödjer ett internt styrnings- och ledningssystem rollen som samhällsutvecklare? Det är den övergripande forskningsfrågan i vår treåriga studie av Trafikverkets verksamhetsstyrning. För att kunna förstå styrningen i relation till samhällsutvecklarrollen har vi i denna delstudie valt att fokusera på regeringens krav att FN:s Agenda 2030 för hållbar utveckling ska integreras i alla politikområden genom de ordinarie styrprocesserna.

    Till denna kvalitativa studie med en tolkande ansats har vi hämtat empiri i dokument, intervjuer och observationer vid workshops och seminarier. Studien har pågått samtidigt som myndigheten genomför genomgripande förändringar av sitt interna styrnings- och ledningssystem. Trafikverket inför en ny strategisk inriktning som kommer att påverka verksamhetens förmåga att genomföra sina uppdrag. Vision och verksamhetsidé ligger dock fast och visar att Trafikverket har valt att vidga perspektivet på sitt uppdrag – från samhällsbyggare till samhällsutvecklare:

    "Alla kommer fram smidigt, grönt och tryggt. Vi är samhällsutvecklare som varje dag utvecklar och förvaltar smart infrastruktur. Vi gör det i samverkan med andra aktörer för att underlätta livet i hela Sverige."

    En av våra slutsatser är att det är den strategiska styrningen som avgör hur väl samhällsutvecklarrollen kan tillämpas. Det handlar om att arbeta med ett tydligt utifrån-och-in-perspektiv med hjälp av omvärldsanalys och samverkan med olika aktörer på en så kallad adaptiv arena, där de interna förutsättningarna i olika organisationer möter gemensamma externa krav. Effekterna av både det egna arbetet och andra aktörers påverkan fångas då för att utvärdera om det som pågår kan leda till samhällsnytta. Samhällsutvecklarrollen underlättar när det gäller att skapa och upprätthålla goda relationer med andra aktörer. Sådana relationer är väsentliga för att kunna ta väl grundade beslut för samhällsutvecklingen på både kort och lång sikt.

    Samhällsutvecklarrollen gör det möjligt för verksamheten att förses den kompetens som krävs för att kunna vara både byggare och utvecklare av samhället. Men rollen innebär också att styra samverkan med andra organisationer som har kompletterande kompetenser. Samtidigt behöver alla egna tillgängliga resurser användas på ett kostnadseffektivt sätt. Ordning och reda i ekonomin kräver kontroll av kostnadseffektiva, rättssäkra och demokratiska metoder. Effektivitet – särskilt yttre effektivitet – uppnås genom att arbeta strategiskt för att gemensamt med andra skapa ett tillgängligt transportsystem.

    Genom att samtidigt styra utifrån-och-in och inifrån-och-ut finns både öppenheten för nytänkande och kontroll över att tilldelade medel används på ett tillitsfullt sätt. Vi kan också se att valet av det vidare perspektiv som samhällsutvecklarrollen innebär stödjer Trafikverkets förmåga att klara de komplexa uppdrag som regeringen ger dem. Samhällsutvecklarrollen öppnar en adaptiv arena för att hantera omvärldsförändringar på kort och lång sikt med rätt kompetens, nytänkande och innovation. Resultaten visar att det interna styrsystemet främst stödjer den operativa verksamheten medan strategiskt tänkande gynnar samhällsutvecklarrollen och bidrar till en hållbar samhällsutveckling. 

  • 1414.
    Wokekoro, Victor Dike
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Lerdthamanad, Kritsada
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Gender Encounter during Interactive Marketing2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Gender encounter during interactive market is indeed a dynamic aspect of a marketing that

    affects its’ outcome which is to seal sales. The dynamic implication gender encounter has brought

    about the researching of both same gender and cross gender encounter in this paper. The division

    and independent investigate of same gender and cross gender encounter had given a clear motive

    on the gender preference among male and female students towards same/cross gender encounter.

    In actualizing this purpose, quantitative approach was use while the realist is the explanatory grid

    which constructed arguments in a deductive manner. In fulfilling the quantitative approach

    criterion, an online survey was carried out among students at Mälardalen University. Online

    questionnaire were distributed through a convenient sampling method and 389 valid responses

    were analyzed. The results shows majority of students prefers same gender encounter to cross

    gender. Therefore for an interactive marketing section to be successful as regards to gender

    differences, same gender encounter should be considered.

  • 1415.
    Wolf, Victor
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Johansson, Annika
    Mälardalen University, School of Business, Society and Engineering.
    Sjögren Dahlbom, Julia
    Mälardalen University, School of Business, Society and Engineering.
    Syns du inte finns du inte: Employer branding inom offentlig sektor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACTDate: 2018-05-29

    Level: Bachelor thesis in Business Administration, 15 cr

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Annika Johansson Julia Sjögren Dahlbom Victor Wolf(91/12/09) (94/08/28) (90/12/03)

    Title: Out of sight out of mind - Employer branding public sector

    Tutor: Eva Lindell

    Keywords: Public sector, employer branding, internal, external, opportunities,challenges

    Researchquestions:

    ➢ Which challenges and opportunities can internal employer branding contribute with in schools in public sector?

    ➢ Which challenges and opportunities can external employer branding contribute with in schools in public sector?

    Purpose: The purpose is to study how employer branding can be used in a Swedish municipality, and to understand how actors in municipalities use employer branding.

    Method: Qualitative method – the empirical material were collected through semi structured interviews by phone and physical meetings. The theoretical and empirical material were further on analyzed through a thematic method that helped us establish our conclusion.

    Conclusion: Because the municipality is very centralized in its decision-making, it is a challenge to ensure that the flow of information reaches the decentralized parts correctly. Something that should also apply to the entire public sector. Västerås city developed a department within the organization that worked specifik with employer branding activities, which led to that they did not have to take in external skills, because all knowledge and competence already existed within the organization. This meant that they didn't have to undergo procurement that could further delay the process of making decisions. Finally, it was found in the theoryand empirical that the private sector was able to offer higher wages than the public sector. Therefore, it is important for the public sector to compensate the payroll by offering other factors that make them still as attractive employers.

  • 1416.
    Wyman, Oliver
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Alexander, Bannink
    Mälardalen University, School of Business, Society and Engineering.
    Trust in financial transaction providers: A qualitative study of Swedish Millennials and the trust they place in banks and alternative financial transaction providers.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: Firstly, to investigate if the decline of trust in traditional financial transaction providers, namely banks, has resulted in an increase of trust in Alternate Financial Transaction Providers (AFTP). Secondly, to identify antecedents to building trust in AFTP held by Swedish Millennials.

    Methodology: Qualitative research consisting of focus groups were used to collect primary data. A total of three focus group were held, excluding a trial session. Participants in the focus groups were Swedes between 22 and 30 years of age (Swedish Millennials).

    Findings: That trust in banks amongst Swedish Millennials is decreasing. Concurrently, there is a general willingness of Swedish Millennials to trust AFTP given the presence of certain antecedents (human, technological and organisational). 

  • 1417.
    Xia, Rui
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sun, Zhe
    Mälardalen University, School of Sustainable Development of Society and Technology.
    The Entrepreneurial individual: A case study of YEStravel2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The Entrepreneurial individual-----A case study of YEStravel

    Problems: How (individual) entrepreneur develops his/her international company in a short period successfully?What are the characteristics for this kind of companies?

    Purpose: This research would be useful for the new individual business start-ups/ entrepreneurs as well as the researchers who are focused on the investigation of why INV grows faster than other types of business. We intend to analyze and reveal the secret behind their success. We also aim to enlarge the data base of INVs study for further research.

    Method: Qualitative research, interview and story-telling

    Target: Start-ups, especially entrepreneurs and students who tend to be entrepreneurs; YEStravel Company;

    Conclusion: We try to analyze the secrets why small firms could grow up rapidly. With the case story of YEStravel, we found there are four variables are worthy to look into. They are entrepreneurship, social network, special products and the influences from communication and transportation. These three main factors enhanced the speed of the INV’s growth which gives an answer to our first research question. We also evaluated the characteristic of small firms which depend on the portfolio entrepreneurship as their original developing factor. They handle two or more businesses at the same time to earn the enough resources which they lack of. This conclusion represents our second research question that what are the characteristics of this kind of firm.

  • 1418.
    Yakob, Manuel
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Belawni, Siham
    Mälardalen University, School of Business, Society and Engineering.
    Fondanalytikers trovärdighetssyn och användning av hållbarhetsrapporter2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract  

    Date: May 29th 2017

     

    Level: Master thesis in Business Administration, 15 ECTS

    Institution: School of Business, Society and Engineering, Mälardalen University                      

    Authors: Manuel Yakob & Siham Belawni 

    Title: Fund analyst’s trustworthiness view and usage of sustainability reports

    Tutor: Stefan Schiller

    Keywords: Sustainability report, sustainability accounting, fund analyst’s, fund manager, trustworthiness

    Research questions:

    - What do fund analyst’s consider characterize trustworthiness in enterprises voluntary sustainability reports?

    - To what extent do fund analyst’s use sustainability reports in their business analysis?

    Purpose: The purpose of this report is to contribute knowledge of aspects that characterize trustworthiness in enterprises sustainability reports and study the sustainability reports meaning and usage for fund analyst’s.

    Method: The report has a qualitative study to solve our research questions and a set of semi structured telephone interviews were used for our collection of data.

    Conclusion: The report demonstrates that several elements have an influence on the trustworthiness of enterprises sustainability reports. Presentation of enterprises business goals and sustainability risks and challenges are seen as elements that raise the trustworthiness level of the sustainability report. An audit carried out by a third part is also believed to enhance the trustworthiness view of the sustainability report. Furthermore, the report emphasise that fund analyst’s, to a great extent, consider enterprises sustainability reports in their business analysis. Sustainability reports are found to believe of great significance because they constitute an essential basis for future investment appraisals and valuations.

  • 1419.
    Yakob, Manuel
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Ramljak, Antonio
    Mälardalen University, School of Business, Society and Engineering.
    Thorstenson, August
    Mälardalen University, School of Business, Society and Engineering.
    Årsredovisningens samt revisionsberättelsens användning vid kreditbedömningar: En jämförande studie mellan hur en revisionsbyrå och ett kreditgivningsinstitut bedömer användningen av årsredovisningen och revisionsberättelsen som kreditunderlag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract 

    Date: 2016-05-26

    Level: Bachelor thesis in Business Administration, 15 ECTS

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Ramljak Antonio, Thorstenson August, Yakob Manuel

    Title: The usefulness of the annual report and audit report in credit assessments

    Tutor: Angelina Sundström

    Keywords: Annual report, Audit report, Credit assessment

    Research question:

    • How does Svea Ekonomi in Stockholm asses the usefulness of the annual report and audit report in credit assessments?
    • How does PricewaterhouseCoopers AB in the southern region of Mälardalen assess the usefulness of the annual report and audit report in credit assessments?

    Purpose: This essay aims to describe how an accounting firm and a credit institution assess the usefulness of the annual report and audit report in credit assessments.

    Method: The empirical section of this study is based on a qualitative research method in the form of interviews. Additionally, secondary data has been collected through literature and scientific articles in order to obtain a deeper understanding of the subject.

    Conclusion: The study demonstrates that the auditors are well-aware of the usefulness of the annual report and audit report in credit assessments. Furthermore, this study makes it evident that the credit institution only uses the information obtained from the annual report and audit report marginally. This study shows that other factors such as prior cooperation and the current figures of a firm have a greater impact in their credit assessments.

  • 1420.
    Yamin, M.
    et al.
    Manchester Business School, UK.
    Andersson, Ulf
    Copenhagen Business School, Denmark .
    Subsidiary importance in the MNC: What role does internal embeddedness play?2011In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 20, no 2, p. 151-162Article in journal (Refereed)
    Abstract [en]

    This paper addresses the issue of how a subsidiary's internal and external embeddedness interact in generating the importance of the subsidiary vis-a-vis the MNC as a whole. We take previous findings of the positive impact of external embeddedness on a subsidiary's importance as our starting point and consider two questions: (a) how does the internal embeddedness of a subsidiary affect its organisational importance, and (b) how do a subsidiary's internal and external embeddedness interact in generating organisational importance? We test hypotheses reflecting these questions on data from 97 foreign subsidiaries belonging to Swedish multinationals. We find that internal embeddedness is negatively related to a subsidiary's importance to product development but unrelated to its importance to production development. We also find that internal embeddedness dilutes the positive impact of external embeddedness on a subsidiary's importance to production development. We discuss the findings in the light of the extant literature and consider implications for future research and MNC managers.

  • 1421.
    Yang, Haoliang
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Lu, Yaqin
    Mälardalen University, School of Business, Society and Engineering.
    The stakeholder management approach to CSR: A research case of Southeastern Chinese Companies2013Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The results from the selected Chinese companies explain that stakeholders engagement and management influence the CSR deeply. Through theCSR workflow, this thesis has found how the CSR creates benefits for company andits stakeholders. This study also shows that there are several benefits between companies and stakeholders deriving from CSR. The thesis has separated these benefits into tangible and intangible benefits.

  • 1422.
    Yayintas, Hakan
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bjelevac, Jasmina
    Mälardalen University, School of Sustainable Development of Society and Technology.
    CRM Impact - Experiences from some multinational companies2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem Discussion:  CRM has a growing trend of popularity in recent years within the multinational industrial companies, but at the same time; CRM initiatives achieved high failure rates to the point that it has become more common for CRM implementations to fail than to succeed. Thus as a result, the majority of companies fail to achieve CRM Impact in their organizations.

    Research Question:  Which basic elements are important to achieve CRM Impact within the chosen multinational industrial companies?

    Purpose: The thesis aims to describe and analyze CRM Impact within the chosen multinational industrial companies, by using the chosen theoretical framework.

    Methodology: Several company experiences are investigated through an exploratory qualitative investigation, and then analyzed with the help of theoretical framework.

    Conclusion: Authors have found that the most important basic elements to achieve CRM Impact within the chosen multinational industrial companies are: a supportive top management, and well-established knowledge management capabilities.

  • 1423.
    Yazdanfar, D.
    et al.
    Mid Sweden University, Östersund, Sweden.
    Abbasian, S.
    Mid Sweden University, Östersund, Sweden.
    Hellgren, Carina
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    Competence development and performance among Swedish micro firms2014In: European Journal of Training and Development, ISSN 2046-9012, Vol. 38, no 3, p. 162-179Article in journal (Refereed)
    Abstract [en]

    Purpose: This study examines the association between performance and competence development among Swedish micro firms, measured as number of hours per person a company allocates annually to competence development. Design/methodology/approach: A panel dataset consisting of around 395 firms will be analyzed using seemingly unrelated regression-model (SUR-model) for relationships between the hours allocated to competence development and various proxies for business performance, and the relationship between attending a business training program and various proxies for business performance. Findings: The empirical results are mixed showing a positive association between owners' attendance on a business training program and company performance merely with regard to four performance variables: better job satisfaction within a company, increased number of employees, organizational improvements and increased exports. However, the findings provide no evidence to suggest that there is a link between competence development and other performance variables. Practical implications: The present study provides a better understanding of the relationship between company performance and competence development. An investment in entrepreneur training and education could ensure the improvement of the performance of micro firms. This implication is especially relevant to firms in such industries as the service sectors, which are highly competitive. Originality/value: This study is based on a unique sample including many relevant variables, compared to previous researches. To the authors' best knowledge, this study is the one of the first empirical investigations focusing on this issue in the Swedish context. 

  • 1424.
    Yemane, Menenet
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Salah Bulale, Zakaria
    Mälardalen University, School of Business, Society and Engineering.
    Sadeq, Stivan
    Mälardalen University, School of Business, Society and Engineering.
    Penningtvätt: En studie om revisorns perspektiv gällande penningtvätt2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Date: 2019-06-11

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Stivan Sadeq Menenet Yemane Zakaria Salah Bulale 

    Title: Money Laundering - a study about the auditors perspective on money laundering

    Tutor: Staffan Boström

    Research questions: - How does an auditor stand towards the money laundering law through customer knowledge and responsibility? - How does an auditor view one’s responsibility and their role in counteracting money laundering?

    Purpose: The purpose of this study is to give an understanding of how an auditor use the money laundering law in work and auditors opinions around their role in counteracting money laundering.

    Method: This study is based on qualitative method and deductive approach. The empirical data has been collected from semi structured interviews with accounting firms such as EY, KPMG, Rådek, Grant Thornton and Carlsson & Partners. The theoretical approach has been collected from scientific articles, literature and electronic sources.

    Conclusion: From the study one can conclude that money laundering is a crime that is difficult to prevent. What reduces the risk of money laundering crime is a good internal control, a good customer knowledge and risk assessment of the customers. The money laundering law and FAR are the basis for the auditors to be able to understand the law and thereby prevent future money laundering crimes from happening. The auditors understands the weight of responsibility they have towards money laundering but explain that the whole responsibility can not solely rely on them. 

  • 1425.
    Yenga Muhindo, Georges
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Guliyeva, Gulafat
    Corporate Social Responsibility: Hur några svenska storbankers CSR-arbete implementerats på lokal nivå och vilka effekter som orsakats av CSR-arbetet på samma nivå2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Title: Corporate Social Responsibility, How some major Swedish banks’ CSR work implemented at local level and which effects caused by CSR Work at the same level.

    Course: Master thesis in business administration, FÖA 400, 15 Swedish credits

    Authors: Gulafat Guliyeva gga09001@student.mdh.se

    Georges Yenga Muhindo gya09001@student.mdh.se

    Seminar date: 2010-09-30

    Supervisor: Esbjörn Segelod

    Keywords: CSR, Social Responsibility, business ethics

    Purpose: The purpose of this paper is to examine how some major Swedish banks’ CSR work has been implemented at the local level. In addition we want also to examine the effects caused by the CSR work at the local level.

    Methodology: Data has been collected through interviews guided by a list of openeded questions and a webbased survey (Survey Monkey).

    Conclusions:

     

    We found that group’s global policies in the field of CSR is im- plemented at the local level in the form of guidelines, directives and values that local office managers apply in their daily activities.

    We noticed that the credit policy and the credit process are one of the main instruments through which CSR work is implemented.

    There are still some lacks regarding the important internal instrument that was unintelligible for a part of local office managers.

    In addition, it has been impossible to confirm any implementation of CSR work for some of local bank offices.

    Concerning effects we noticed that some banks have a positive or a limited impact in the areas where they operate. The reason to the limited effect is a inadequate marketing budget at the local level. There was also no specific projects for one bank while it has been impossible to find effects for another bank.

     

     

  • 1426.
    Ytterberg, Cecilia
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Broman, Maria
    Mälardalen University, School of Business, Society and Engineering.
    CSR ur ett student- och rekryteringsperspektiv: Studenternas uppfattning om sig själva som intressent till företagens CSR-arbeten och CSR-arbetet som rekryteringsverktyg2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 1427.
    Ytterberg, Cecilia
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Broman, Maria
    Mälardalen University, School of Business, Society and Engineering.
    Hållbarhetsredovisning enligt GRI:s riktlinjer: En studie av två svenska statliga företag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1428.
    Yusef, Savio
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Abbasi, Kaywan
    Mälardalen University, School of Business, Society and Engineering.
    Al-Jumaili, Ramon
    Mälardalen University, School of Business, Society and Engineering.
    REDOVISNINGSEKONOMENS KOMPETENSKRAV: En studie om digitaliseringens förändringar på kompetenskraven vid anställning av redovisningsekonomer2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie är att beskriva hur digitaliseringen har inverkat på kompetenskraven som ställs på redovisningsekonomer. Studien är baserad på en kvalitativ forskningsmetod där semistrukturerade intervjuer har gjorts med en rekryterare och en redovisningsekonom från redovisningsbyråerna EY och Deloitte. Informationsinsamling har skett genom vetenskapliga artiklar, litteratur samt elektroniska källor. Digitaliseringen har påverkat kunskapskraven som ställs på redovisningsekonomen. Detta bevisas av det faktum att arbetsgivarna idag fokuserar på teknisk förmåga och IT kunskaper vid anställning. Social kompetens och en förmåga att vara snabblärd är två viktiga egenskaper för redovisningsekonomen. Det blir vanligare att redovisningsekonomen agerar som rådgivare i sitt arbete och då är kommunikativ förmåga och känsla för service viktigt för att lyckas i yrket.

  • 1429.
    Zadworna, Magdalena
    Mälardalen University, School of Sustainable Development of Society and Technology.
    The Swedish Market for Interior Doors: Market Research2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

     

    Problem

    The problem of the paper is the structure and characteristics of the interior door market in Sweden.

    Purpose

    The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door.

    Method

    The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company.

    Result

    The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.

     

  • 1430.
    Zadworna, Magdalena
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Musatov, Michail
    Mälardalen University, School of Education, Culture and Communication.
    Obrezkovs, Romans
    Mälardalen University, School of Education, Culture and Communication.
    TRIPS Agreement’s Impact on the Accessibility of Pharmaceuticals in the Developing Countries: Developed Game-Theoretic Model2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem:

    The problem under consideration is the World Trade Organization’s (WTO) agreement called Trade-Related Aspects of Intellectual Property Rights (TRIPS) and its impact on equal access to essential drugs in the least developed countries. Especially the countries of sub-Saharan Africa lack such access. Moreover, these countries are the ones where severe diseases like AIDS/HIV, tuberculosis and malaria are widely spread over the population. The authors focus also on patents and their obligatory length imposed through the articles of TRIPS agreement.

    Purpose:

    The purpose of the thesis is to describe and analyse the impact of global trade regulations (TRIPS in particular) on the accessibility of essential drugs in developing countries, and to come up with a possible solution as the way of coping with the problem is concerned. The investigation includes detailed description of solutions accomplished by Brazil and India, and their importance for the least developed countries, in terms of importing generic pharmaceuticals from these.

    Method:

    Qualitative method was used in order to obtain data from interviews with citizens of Botswana, Ghana, Ethiopia and South Africa for better understanding of the situation in these countries. Furthermore, the theories included in the theoretical background of this paper were gathered through deep research in the field of studies regarding Intellectual Property protection and World Trade Organization’s agreements and other legal acts.

    Results:

    The result of the analysis is a model developed from the Game-Theoretic Model, and called Developed Game-Theoretic Model. It is a tool which the least developed countries can use while negotiating prices of medicines with pharmaceutical companies, having the possibility of importing the pharmaceuticals from other countries manufacturing the patented product under compulsory licensing.

  • 1431.
    Zahirovic, Sabina
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Emina, Imsirovic
    Mälardalen University, School of Business, Society and Engineering.
    "Åh nej, nu kommer polisen": En kvalitativ studie om AML (Anti-money laundering)- officerares arbetssituation2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1432.
    Zakladna, Uliana
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Ehrl, Maximilian
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Effect of the Chinese acquisition on the brand image of Volvo Cars2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Volvo is one of the most visible and famous symbols of Swedish engineering industry. After the recent world economic crisis the Chinese-based Geely Holding Group became the new owner of Volvo Cars. The question is whether the acquisition affects the image of the brand, and if so what is the character of this effect. Thus, this thesis provides the insight in the situation and attempts to give the answer to this question. It identifies the tendencies and provides an example of what changes in the brand image of Volvo have already occurred and what can be expected.Purpose:The purpose of this research is to identify, describe and analyze the effect that the acquisition by Geely Holding Group had on the brand image of Volvo.Method:Within this research a survey was conducted. The issues of concern regarding the change of the Volvo brand image were identified through literature study and observations in the specialized automobile on-line discussion panels. Based on the collected information and theoretical background, a questionnaire was designed and placed in the Volvo discussion forums in three countries – USA, Germany, and Great Britain. The total of 172 responses were received. The obtained data was processed statistically and theoretically on the basis of the theoretical framework.ResultsThe obtained results demonstrate that the brand image has been affected by the acquisition, and the character of this effect varies depending on the aspect of the brand image. Such attributes of Volvo, as safety, quality, and design have been influenced positively, whereas the associations with environment and family are found to be affected in a negative way. The image of a typical Volvo owner has been blurred too.

  • 1433.
    ZARIFNEJAD, SHIMAN
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    VUKOVIC, DANJELA
    Mälardalen University, School of Sustainable Development of Society and Technology.
    VÄGERMARK, MARIELLE
    Mälardalen University, School of Sustainable Development of Society and Technology.
    En studie om varumärkesidentitet ochvarumärkesimage inom utbildningssektorn2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Nivå: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 poäng

    Författare: Danijela Vukovic, Marielle Vägermark, Shiman Zarifnejad

    Handledare: Cecilia Erixon

    Titel: En studie om varumärkesidentitet och varumärkesimage inom utbildningssektorn

     

    Bakgrund: I en tid där utbudet är större än efterfrågan och det råder en ständigt växande konkurrens bland företagen, ökar vikten i att ha ett starkt varumärke. Det är via varumärket som konsumenten kan erhålla information om produktens pris, kvalitet och funktion. Eftersom varumärket fungerar som informationskälla blir det viktigt för företag att veta om deras varumärkesidentitet, det vill säga hur företaget vill bli uppfattade, stämmer överens med konsumenternas uppfattning om företaget, som då blir företagets varumärkesimage. Eftersom utbildningssektorn efter införandet av decentraliserings-, friskole- och valfrihetsreformerna under 1990-talet, har blivit mer konkurrensutsatt blir det viktigt för skolor att veta hur väl deras varumärkesidentitet stämmer överens med deras varumärkesimage. En friskola som agerar inom utbildningssektorn och som valts som undersökningsexempel för uppsatsen är John Bauer.

    Syfte: Syftet med uppsatsen är att beskriva överensstämmelsen mellan en gymnasieskolas varumärkesidentitet och varumärkesimagen av gymnasieskolan.

    Metod: För att uppfylla uppsatsens syfte har tre olika undersökningar genomförts. Först genomfördes två semistrukturerade intervjuer med personal på John Bauer med avsikt att få fram varumärkesidentiteten. Vidare gjordes en enkätundersökning på John Bauers befintliga elever samt en mindre enkätundersökning på deras potentiella elever för att få fram varumärkesimagen. Den mindre enkätundersökningen som genomfördes på John Bauers potentiella elever ämnade att komplettera varumärkesimagen och var begränsad till kännedom och associationer.

    Slutsatser: Studien visar att John Bauers varumärkesidentitet i överlag stämmer överens med den varumärkesimage som de befintliga och potentiella eleverna har till John Bauer. Dock bör de delar där dessa två inte överensstämmer uppmärksammas då de utgör en del av det som John Bauer anser är viktigast att förmedla, närmare bestämt ”entreprenöriellt lärande” och hälsa och idrott.

  • 1434.
    Zarifnejad, Sirwan
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Johansson, Petra
    Mälardalen University, School of Business, Society and Engineering.
    Nudge Management; a way to Motivate Healthier Behavior2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today, organizations are facing rising costs caused by increased employee sick - leave. A way to motivate employees to choose a healthier lifestyle is for the employer to offer wellness incentives. However, not too many employees are taking advantage of the incentives. According to the Transtheoretical Model of Health Behavior Change (TTM) , people are at different stages in their behavior change process. By knowing their personal obstacles to change, organizations can use nudge management and wellness incentives to help their employees to choose a healthier lifestyle. In order to get some answers, we conducted qualitative interviews at the Swedish Migration Agency. The result of our research showed seven main obstacles, and in this thesis we have explored dif erent nudges organizations can use to promote health and to lower sick - leave.

  • 1435.
    Zec, Aldina
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Häggström,, Caroline
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Morales, Fiorela
    Mälardalen University, School of Sustainable Development of Society and Technology.
    VÄLGÖRENHETSATTITYDER: En nulägesstudie om människors attityder gentemot välgörenhet och donationer. 2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bilden av ideella hjälporganisationerna är positiv och relativt stabil över tiden, dock påverkas denna bild av hur mycket uppmärksamhet, positiv som negativ, organisationerna får i media. Negativ publicitet för en specifik ideell organisation leder till en negativ attityd för hela den ideella sektorn. Trots att svenska folket har en positiv inställning till ideella hjälporganisationer, är det många som fortfarande är kritiska till att pengarna som doneras verkligen når fram till de behövande.

    Uppsatsens syfte är att undersöka välgörenhetsorganisationers nuvarande och potentiella givares attityder, med fokus på UNCIEF, utifrån ett konsumentbeteende perspektiv. Därefter utvärderas denna information för att sedan bistå som ett underlag vid analys ur ett relationsmarknadsföringsperspektiv.

    För att uppnå detta syfte har uppsatsen en kvalitativ metod där den primära källan för information är intervjuer i form av fokusgrupper. Studien har begränsats till UNICEFS målgrupp, engångsgivare och har utefter dessa kategoriserat de olika fokusgrupperna. Sekundärdata från facklitteratur, vetenskapliga artiklar samt internetkällor har använts som teoretiskt underlag. Utifrån den samlade empirin och genomförda analysen följer nedan uppsatsens slutsats.

    • UNICEFs marknadskommunikation är anpassat till den äldre generationen, denna behöver förnyas för att bättre nå ut till den Yngre Generationen.
    • UNICEF kan genom sin marknadskommunikation dämpa osäkerhet beträffande de bidragande pengarnas säkerhet.
    • Benägenheten till att donera skulle öka om förbättringen som donationspengarna bidrar till skulle förtydligas.
    • Extern kommunikation som påverkar mest är reklam som det svenska folket kan relatera till bättre.
    • Respondenterna upplevde att det var svårt att urskilja UNICEF från en annan välgörenhetsorganisation, brist på differentiering.
    • Det bör uppstå ett samarbete mellan UNICEF och något annat företag för att "förnya" varumärket möjliggöra en anpassning till den Yngre Generationen.
  • 1436.
    Zetterlund, Frida
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Hammarlund Holmkvist, Viktor
    Mälardalen University, School of Business, Society and Engineering.
    80 % Administration, 20 % chef. - Ändå rätt nöjd?: En explorativ studie om sambandet mellan mängden administration och coachning och chefers arbetstillfredsställelse. Om förväntningar på chefers fördelning av arbetsuppgifter samt om utbildning och erfarenheter påverkar dessa förväntningar2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1437.
    Zhu, Bingchao
    et al.
    Mälardalen University, School of Business.
    Jiang, Songxue
    Mälardalen University, School of Business.
    A study of brand image of ANTA Company in China’s sportswear market2008Student thesis
    Abstract [en]

    Date: June 5, 2008

    Course: Master Thesis (International Marketing)

    Course Code: EF0705

    Authors: Bingchao Zhu 840501-P613 bzu07001@student.mdh.se

    Songxue Jiang 840506-P386 sjg07001@student.mdh.se

    Tutor: Tobias Eltebrandt

    Title: A study of brand image of ANTA Company in China’s sportswear market

    Problem statement: What are the mismatches between ANTA Company’s wanted brand image and the perceived brand image by the target consumer group?

    Purpose: The aim of this study is to find out the mismatches between ANTA Company’s wanted brand image and consumer’s perception about ANTA’s brand image in China’s sportswear market in order to suggest how ANTN Company should deal with those mismatches.

    Methodology: The method of this case study is mainly based on the primary and secondary information. The primary information mainly comes from the interview with the manager and questionnaires from the respondents. The books, articles and internet are used as the secondary information.

    Conceptual Framework: The theoretical framework includes three aspects which consist of marketing mix, brand image and attitude.

    Conclusion: The conclusion arises from the analysis and research based on the methods, theoretical framework, finding. And there are 5 mismatches which ANTA Company need to deal with. In order to deal with the mismatches, it is very necessary for ANTA to adjust the current marketing strategy and analyze systematically the mismatches for improving the brand image.

  • 1438.
    Zhu, Bingchao
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Zheng, Yang
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Entrepreneurship and network: SAP's network in the entrepreneurial organization2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Date:  June 5, 2009

    Course: Master Thesis (International Business and Entrepreneurship)

    Course Code: EFO705, EFO704

    Authors: Bingchao Zhu     840501-P399   bzu07001@student.mdh.se        Yang Zheng        840925-T272   yzg08002@student.mdh.se

    Tutor:   Sven-Åke Nyström

    Title: Entrepreneurship and Network: SAP’ Network in the Entrepreneurial Organization

    Research question: What are the competitive advantages gained by SAP through developing partnership and buyer-seller relationship in its entrepreneurial organization?

    Purpose: The main purpose of this research is to identify and describe what competitive advantages SAP gain through analyzing the relationship between corporate entrepreneurship and network..

    Methods: The methods of this research can be identified as primary information and secondary information. The primary information is the interview designed; the secondary information is the documents from the internet, school library, SAP library.

    Conceptual Framework: The theoretical framework includes two aspects which include entrepreneurial organization and network.

    Conclusion: The conclusion comes from the analysis based on literature review, theoretical framework, and empirical case. SAP can gain three aspects of competitive advantages through developing the network in the entrepreneurial organization, which include cost advantage, differentiation advantage and economic advantages.

     

  • 1439.
    Ziadkhani Ghasemi, Sandra
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Palmet, Merili
    Mälardalen University, School of Business, Society and Engineering.
    Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram: The Effect of Social Commerce Marketing Stimuli2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. Based on a sample of 317 international consumers, the analysis demonstrates that all dimensions of social commerce marketing stimuli have significant effects on online brand engagement on Instagram; which consequently positively influences brand trust and online purchase intention. Moreover, the focus group interview complements the findings and provides potential explanations for the discovered relationships.

  • 1440.
    Åberg, Julia
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Meijer, Sara
    Mälardalen University, School of Business, Society and Engineering.
    Så(s) mycket bättre!: - En studie av varumärkeslojalitet för Lohmanders2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders

     

    Date:                             5th June 2013

    Level:                           Bachelor thesis in marketing, 15 ECTS

    Institution:                   School of Economy, Society and Technology, EST

                                          Mälardalen University

    Authors:                       Sara Meijer                               Julia Åberg

                                          20th February 1990                   26th April 1990

    Title:                             Much better sauce! – A study of brand loyalty for Lohmanders

    Tutor:                           Finn Wiedersheim-Paul

    Keywords:                   Brand, loyalty, consumer behavior

    Research questions:    Which significance has the brand for the consumer when buying fresh sauce?

                                          How loyal are the consumers to the brand Lohmanders?

                                          How does brand loyalty arise among Lohmanders customers?

    Purpose:                            The purpose with this thesis is to research consumer’s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.

    Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held. 

     

    Conclusion:                        The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.   It can be difficult for Lohmanders to achieve brand loyalty in which the consumer are actively involved and have a strong conscious sense for the brand. However, Lohmanders can through positive associations to the brand and brand awareness get the consumer to buy the product by habit and thereby achieve loyalty.   

  • 1441.
    Åström, Adam
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Wallberg, Matilda
    Mälardalen University, School of Business, Society and Engineering.
    Molander, Frida
    Mälardalen University, School of Business, Society and Engineering.
    Arbetstagarens Marknad: - Hur kan företagen upprätthålla arbetstillfredsställelse hos sina anställda?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Datum:         2018-06-05

    Nivå:            Kandidat/Magisteruppsats Företagsekonomi, 15 hp

    Akademi:     Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Högskola

    Författare: 

    • Frida Molander 920422   
    • Matilda Wallberg 960510  
    • Adam Åström 930214

    Titel: Arbetstagarens marknad - Hur kan företagen upprätthålla arbetstillfredsställelse hos sina anställda?

    Handledare: Klara Regnö

    Nyckelord:   Arbetstillfredsställelse, motivation, uppsägningsbenägenhet, organisation

    Forskningsfrågor: 

    • Vilka faktorer främjar arbetstillfredsställelse hos de anställda?                      
    • Vilka faktorer skapar missnöje hos de anställda?                      
    • Vilka faktorer kan leda till att en anställd byter jobb?

    Syfte:  Studien syftar till att undersöka och bidra till ökad förståelse för hur företag inom redovisning kan agera för att upprätthålla arbetstillfredsställelse hos sina anställda.    

    Metod: Uppsatsen grundas i en kvalitativ ansats där det empiriska materialet samlats in med hjälp av semistrukturerade intervjuer.

    Slutsats:  Enligt den här studien framkommer vissa gemensamma nämnare kring vilka faktorer som påverkar en anställds tillfredsställelse. Faktorer som påverkar arbetstillfredsställelsen positivt är relationer inom arbetet, erkännande, arbetsuppgiften i sig samt möjlighet till utveckling. Faktorer som påverkar arbetstillfredsställelsen negativt och därmed skapar missnöje, är arbetsbördan samt när det är brist på organisatoriskt engagemang, etiskt korrekt ledarskap och arbetsro. Faktorer som kan påverka att en anställd byter jobb är när arbetsbördan blir för tung och när arbetsuppgifterna inte längre känns stimulerande.

  • 1442.
    Åström, Agnes
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Ljungman, Evelina
    Mälardalen University, School of Business, Society and Engineering.
    Kvinnor som ledare inom industriföretag: En studie om hur kvinnor kan ta sig tillledande positioner2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Research question: How does the industrial company Scania work to get more women in leadership positions?

    Purpose: The purpose of this work is to describe how companies in a male-dominated industry can work to get a higher share of female leaders.

    Method: This survey was based on a deductive approach with a qualitative method. Theories have been obtained primarily from scientific articles and the empirical part has been collected through interviews from the companies Wiminvest and Scania.

    Conclusion: The conclusions the study came up with was different elements that companies in male-dominated industries can work with to get a higher share of female leaders. The first thing that companies can do is to join the project BON or similar projects to work on this issue. They can work with workshops and lectures to disseminate knowledge about the topic. Companies can also create a central function with the responsibility to control the equality work in the organization. They can also work on creating clear goals in terms of gender equality in the company. Companies in this industry can work on to bring more mentors and role models through different communication channels and to design career plans and development opportunities for women. A talent pool or something similar for women can be helpful to create where women can have a valuable network and thereby find mentors and role models. Companies can work with reviewing their recruitment process by, for example, to advertise all positions, for a longer period, try to have an equal distribution of men and women at the recruitment for managerial positions and create a clearer profile of requirements.

  • 1443.
    Åström, Jenny-Maria
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Haddad, Wendelina
    Mälardalen University, School of Business, Society and Engineering.
    Rabi Navarro, Rosalia
    Mälardalen University, School of Business, Society and Engineering.
    Bryr sig konsumenter om CSR? - En studie om vilka samband som finns mellan företagets samhällsansvar och konsumentvärdet inom klädkonsumtion.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract - Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes.

    Date: May 26th, 2016

    Level: Bachelor Thesis in Business Administration, 15 ECTS

    Institution: School of Business, Society and Engineering, Mälardalen University

    Authors: Wendelina Haddad 910915, Rosalia Rabi Navarro 890828, Jenny-Maria Åström 870630

    Title: Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes.

    Tutor: Cecilia Erixon

    Examiner: Jimmy Röndell

    Keywords: CSR, CSR activities, value, consumer value.

    Research Question: What correlations can be found between CSR activities and consumer value?

    Purpose: The purpose of this study is to investigate what correlations can be found between CSR activities and consumer value while purchasing clothes. The CSR activities are divided into three dimensions; philantrophic, business-related and product-related CSR activities while the consumer value is divided into emotional, social and functional values.

    Method: The quantitative study was based on academic litterature such as scientific articles within the subject of CSR and consumer value. A survey was conducted, based on a convenience sample, in order to collect the primary data which resulted in 223 valid questionnaires. A correlation analysis was executed to evaluate the results.

    Conclusion: The study showed that there are correlations between the three dimensions of CSR activities and the consumers emotional and functional value, while no correlations were found between the CSR activities and the social consumer value. The results can not be generalized to the whole population since the research was based on a convenience sample. 

  • 1444.
    Öberg, Christina
    et al.
    Örebro University, Sweden.
    Dahlin, Peter
    Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
    The Institutionalization of the Sharing Economy Business Models2017Conference paper (Refereed)
  • 1445.
    Öberg, Joachim
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Zammit, Daniel
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Att utveckla en säljstyrka: En undersökning angående Securitas Aroundios säljutbildning och coachning2008Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Summary

    The purpose of this thesis is to evaluate Securitas Aroundio’s sales training and coaching

    from the view of the firm’s employees. It is of great importance for Securitas Aroundio to

    receive an honest opinion about their sales training and coaching. No previous evaluation has

    been made by external researchers. By continuous evaluation of a firms sales training and

    coaching, the firm can get an awareness of matters that need to be changed or fixed.

    This thesis is based on a qualitative approach where the employees at Securitas Aroundio in

    Linköping were interviewed. All interviews took place at Aroundio’s headquarters in

    Linköping on the 5th of May 2008. All of the respondents gave consent for the recording of

    the interviews. Also notes were taken during the interviews. The questions asked during the

    interviews were based on a semi structured interview format, dealing with the two areas of the

    investigation, Aroundio’s sales training and coaching.

    The result indicates the sales training and coaching provided by Securitas Aroundio is

    adequate. This statement is based on the overall satisfaction of the employees concerning the

    sales training and coaching provided by the firm. The overall indication is that the salespeople

    are provided with the tools and support they need to work autonomously. In conclusion,

    Securitas Aroundio’s goals with the sales training and coaching are being met.

  • 1446.
    Ödman, Linn
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Bergman, Ida
    Mälardalen University, School of Business, Society and Engineering.
    Persson, Linda
    Mälardalen University, School of Business, Society and Engineering.
    Sex Säljer!?: En kvalitativ studie om attitydskillnader hos generation X och Z gentemot sexualiserad reklam2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det finns en gemensam negativ attityd gentemot sexualiserad reklam hos både generationerna X och Z. Däremot skiljer sig hur generationerna agerar utefter sina attityder. Skrönan att sex säljer är därför något som borde moderniseras.

  • 1447.
    Öhrlund, Jack
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Östman, Catrin
    Mälardalen University, School of Business, Society and Engineering.
    DIGITALIZATION IS HEATING UP THE BUSINESS MODEL: A degree project regarding the impact of digitalization on a business model canvas within district heating2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this degree project is to analyze and investigate how digitalization will affect business modeling in the district heating business.

    The chosen approach to this degree project was an iterative, abductive method, in order to always use a feedback-analysis and to keep the project open for new findings. The interviews were a mix of a structured method and a qualitative approach. With the structured method, the findings from the interviews were similar and regarding the research topic, and the qualitative approach in some open questions led to matters that otherwise would have been unnoticed. The interviews were performed via e-mail, phone and through personal interviews.

    This degree project concluded that digitalization has an impact on business modeling in district heating. Digitalization will affect some elements in a major way, for example key resources that will be characterized by digitalization. The findings from this work showed that a business model operating in district heating in a time of digitalization should focus on three main parts: economy, environment and easy visualization. An optimization tool should focus on delivering a value that consist of these three, and the remaining elements should together contribute to that value proposition.

  • 1448.
    Ökvist, Alice
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Cirkic, Majda
    Mälardalen University, School of Business, Society and Engineering.
    Managing Profit Oriented Key Performance Indicators: A case study about how profit related KPIs can be managed in order to reach and excel profitability goals.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1449.
    Ölund, Ida
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bengtsson, Josefin
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Hallberg, Beatrice
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Svårighetem med att identifiera, definiera och kommunicera CSR.: En studie på uppdrag av Länsförsäkringar Bergslagen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    ProblemSvårigheten som Länsförsäkringar Bergslagen upplever är att identifiera, definiera och kommunicera sitt samhällsansvar, då vi upplever att de har en viss osäkerhet med vad begreppet innefattar.

     

    SyfteSyftet med studien är att beskriva hur Länsförsäkringar Bergslagen arbetar med samhällsansvar idag.

     

    MetodVi har genomfört två kvalitativa intervjuer och flera strukturerade kortintervju för att samla in den empiriska datan.  Den data vi har samlat in har sedan ställts mot teori i ett försök att besvara studiens syfte samt besvara studiens huvudfråga och delfrågor.

     

    SlutsatsLänsförsäkringar Bergslagen säger sig arbeta med CSR, men det uppkom under studiens gång att de inte är insatta i vad som innefattas i begreppet. För att försöka identifiera och definiera sitt ansvar tror vi att de som första åtgärd behöver se hur andra aktörer inom samma bransch väljer att arbeta med CSR. Detta för att få en förståelse för vad som kan innefattas i begreppet, inom den verksamheten de verkar.

  • 1450.
    Öman, Victor
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Eberhardsson, Martin
    Mälardalen University, School of Business, Society and Engineering.
    Bäcklund, Henric
    Mälardalen University, School of Business, Society and Engineering.
    Influencers: Levande reklampelare med företagens rykte på sina axlar2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Datum:       2018-06-01

    Nivå:          Kandidatuppsats i företagsekonomi, 15hp 

    Akademi:     Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Högskola

    Författare:    Victor Öman                         Martin Eberhardsson               Henric Bäcklund

    Titel:          Influencers – Levande reklampelare med företagens rykte på sina axlar

    Handledare: Maria Dahlin-Sjöstrand

    Nyckelord:   Influncermarknadsföring, Varumärke, Avsändarens kredibilitet, Influencers

    Forskningsfrågor:            

    • Varför använder företag influencers som marknadsföringsverktyg?
    • Vilka faktorer anser företag är de viktigaste när de väljer influencers?
    • Upplever företag några positiva eller negativa konsekvenser kopplat till deras varumärke med denna typ av marknadsföring?

    Syfte:          Studien avser undersöka företags användande av influencers i marknadsföring samt hur influencers kredibilitet anses påverka varumärket. Vidare ämnar studien att lyfta en diskussion om företags användande av denna marknadsföringsmetod.

     

    Metod:       För att besvara studiens forskningsfrågor har tre kvalitativa intervjuer genomförts med företag som använder sig av influencermarknadsföring. Som teorigrund har författarna utgått från teorier som behandlar en avsändares kredibilitet, associativ minnesteori, matchning mellan företag och avsändare samt teorier om varumärke. Några av de sökord som har använts är influencer marketinginfluencer marketing risks,endorsement marketing, endorsement marketing risks, brand image strategyoch source credibility.

    Slutsats:

    • Enligt studien resultat används Influncermarknadsföring i huvudsak för att öka kännedom kring varumärket.
    • Trovärdighet följt av expertis och engagemang är de viktigaste faktorerna företag tar hänsyn till vid val av influencer, förutsatt att det finns en logisk koppling till varumärket.
    • Influencers kan ha en meningsöverförande funktion där varumärken kan kapitalisera på associationer som en influencer förknippas med. Detta kan även ske i negativ bemärkelse.
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