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  • 1.
    Redmalm, David
    et al.
    Uppsala universitet, Sweden.
    Skoglund, Annika
    Uppsala universitet, Sweden.
    Bringing one’s self to work and back again: The role of surprises in alternative entrepreneurship2018Ingår i: European Group of Organization Studies, 2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    With the increasing realization that boundaries are constructed in relation to certain “differences” that make up an organizational “inside” in relation to its “outside”, organizational scholars have intensified their studies of how identities are hosted and managed within organizations. Less known, however, is the wish of organizations to disrupt and destabilize their members’ subjectification to the organization by inviting them to with personally challenging experiences and curated surprises. To explore this type of intentional disruptions, we study a technology company that engages in a number of social issues only loosely connected to their main product, a digital presentation tool. We especially focus on one intervention: a yearly project in which the company’s employees renovate buildings in a community where most are Roma with low socio-economic status. 

  • 2.
    Redmalm, David
    et al.
    Mälardalens högskola, Akademin för hälsa, vård och välfärd, Hälsa och välfärd. Uppsala universitet, Sweden.
    Skoglund, Annika
    Uppsala universitet, Sweden.
    Taking one’s self to work and back again: Alternative Entrepreneurship and Social interventions2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    Scholars have increasingly paid interest to the way companies build a brand and an office culture by encouraging employees to talk about and cultivate their creative interests and personal values within the frames of their occupation. By bringing one’s self to work the employee contributes to a creative work environment that attracts potential candidates, and that benefits economic gain. This paper focuses on how the IT-company Prezi, founded in Hungary in 2009, creates outlets for the personal dimensions that employees bring to work. Prezi attracts employees sharing liberal and cosmopolitan views who contribute to building a brand and an office culture outside-in, in sharp contrast with the surrounding society characterized by a wave of right-wing populism and nationalist sentiments in Hungary. As a consequence, employees talk of their workplace as a protected “bubble.”

  • 3.
    Redmalm, David
    et al.
    Uppsala universitet, Sweden.
    Skoglund, Annika
    Uppsala universitet, Sweden.
    Berglund, Karin
    Stockholms universitet, Sweden.
    ”Yeah! We’re Open”: Transdimensional Openness in Alternative Entrepreneurship2015Konferensbidrag (Refereegranskat)
    Abstract [en]

    The present ethnographic study explores the dynamics of “inside” and “outside” in diversity management and CSR. In focus is the Hungarian IT-company Prezi that engages in social issues such as gender equality, LGBT rights and anti-racism. Openness is Prezi’s watchword; by referring to themselves as open, the company aims to attract employees and foster a creative work process. Yet, to establish this openness, new insides and outsides need to be created. The study uses the work of Giorgio Agamben to trace the production of openness in various dimensions of the enterprise: boundaries between work and spare time, categorical divisions, organizational borders, and walls and other barriers in the office landscape. It is argued that while Prezi’s constellation of various types of openness is an efficient tool for social impact, the company’s production of transdimensional openness risks depoliticizing urgent social issues.

  • 4.
    Skoglund, Annika
    et al.
    Uppsala universitet, Sweden.
    Berglund, Karin
    Stockholm Business School, Sweden.
    Redmalm, David
    Uppsala universitet, Sweden.
    Prezi’s cultivation of openness – A videography of ‘alternative entrepreneurship’2015Konferensbidrag (Refereegranskat)
  • 5.
    Skoglund, Annika
    et al.
    Uppsala universitet, Sweden.
    Redmalm, David
    Uppsala universitet,Sweden.
    'Doggy-biopolitics’: Governing via the First Dog2017Ingår i: Organization, ISSN 1350-5084, E-ISSN 1461-7323, Vol. 24, nr 2, s. 240-266Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Biopolitics, traditionally understood as management of the human population, has been extended to include nonhuman animal life and posthuman life. In this article, we turn to literatures that advance Foucauldian biopolitics to explore the mode of government enabled by the dog of the US presidential family – the First Dog called Bo Obama. With analytical focus on vitalisation efforts, we follow the construction of Bo in various outlets, such as the websites of the White House and an animal rights organisation. Bo’s microphysical escapades and the negotiation thereof show how contemporary biopolitics, which targets the vitality of the dog population, is linked to seductive neoliberal management techniques and subjectivities. We discuss ‘cuddly management’ in relation to Foucauldian scholarship within organisation and management studies and propose that the construction of Bo facilitates interspecies family norms and an empathic embrace of difference circumscribed by vitalisation efforts that we pinpoint as ‘doggy-biopolics'.

  • 6.
    Skoglund, Annika
    et al.
    Uppsala universitet, Sweden.
    Redmalm, David
    Uppsala universitet, Sweden.
    ‘Doggy-Biopolitics’: Governing via the First Dog2016Konferensbidrag (Refereegranskat)
    Abstract [en]

    Biopolitics, traditionally understood as management of the human population, has been extended to include nonhuman animal life and posthuman life. In this article we turn to these advancements of Foucauldian biopolitics to explore the mode of government enabled by the dog of the US presidential family—the First Dog called Bo Obama. We follow the construction of Bo in various outlets from well-known and less famous sources, as the websites of the White House and an animal rights organisation. Bo’s microphysical escapades in and around the White House show how posthuman biopolitics, which targets the vitality of the dog population, is linked to seductive neoliberal management techniques and subjectivities that enhance ‘cuddly management.’ Bo also facilitates a proliferation of interspecies family norms and an empathic embrace of difference. We thus suggest that Bo makes possible a mode of government nurtured by vitality, playfulness and posthuman norms, what we call ‘doggy-biopolitics.’

  • 7.
    Skoglund, Annika
    et al.
    KTH, Stockholm, Sweden.
    Redmalm, David
    Örebro universitet, Sweden.
    The Biopolitics of Bo and Barack2011Ingår i: The Radical Foucault Conference / [ed] Gilbert, Jeremy;Shaw, Debra, 2011Konferensbidrag (Refereegranskat)
    Abstract [en]

    The optimization of the population as vital has been remolded with recent expressions of multispecies living, a rejuvenation of Environmentalism, the inception of ecology into politics and conceptualizations of post-human society. In this paper we address this re-establishment of government by analyzing the portraits of, and everyday discussions on and with, the First dog Bo Obama. The question we pose is how the First dog is constituted as a true family accessory, well behaved and in extension, an authority who can call upon the presidential subject and the ideal caring citizen? This also requires that the presidential family and staff occasionally walk in the other end of a leash, cuddle with and are companions to, the dog. Equally is the dog shaped to behave in a certain manner coupled with a specific mode of speech, representative of our time. By analyzing the imagery around, and peripheral statements on Bo and his relation to Barack Obama, the First family, the White House and in particular, interactive people, such as animal rights activists, we scrutinize the capillary workings of power. By intertwining Animal Studies with Governmentality theory we illustrate that the discourse around Bo produces him as a neo-liberal social being, offered to speak his own opinion in front of journalists’ microphones and TV cameras, obliged to express taste and distaste, seduced to exercise and keep his body fit, all furthered at internet forums by human animals pretending to be dogs. The imagery around Bo produces a specific reality of not only a legitimate presidential family life filled with standardized leisure time, but also of new possibilities for how to govern the population. As people voluntarily engage in seeing through the eyes of the dog, evaluating their president in relation to the dog, and speaking on behalf of the dog, new power relations arise that utilize this engagement. This exemplifies how a governmental rationality evolves, by how it increasingly takes the life of the non-human animal as its objective whilst people are rendered governable, rationalized to be calculated upon, to be optimized at an aggregate level.

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