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  • 1.
    Alvarsson, Rebecka
    et al.
    Mälardalen University, School of Business, Society and Engineering.
    Bodare, Olivia
    Mälardalen University, School of Business, Society and Engineering.
    Syns klimatsmart mat i konsumenters varukorgar?: En studie om ICA Sveriges konsumenters beteende och förhållande till klimatsmarta livsmedel2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose is to investigate whether a grocery operator’s communication of its CSR activities on climate issues has influenced consumers to a changed behaviour regarding food purchases. The study is based on previous studies and scientific articles. A qualitative and quantitative method has been used during the collection of primary data, conducted through a survey based on ICA Sweden AB’s consumers, and with an interview with a representative from ICA Sweden AB. It was discovered that the majority of the consumers purchases climate-smart food based on their attitude. However, ICA Sweden AB does not affect the consumers to make purchases of climatesmart food. Nevertheless, they provide a wide range of climatesmart food that encourage consumers to do so.

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