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  • 1.
    Halvarsson, Erica
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Lundberg, Caroline
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Rydbeck, Moa
    Mälardalen University, School of Sustainable Development of Society and Technology.
    En jämförelse mellan en traditionell och en ung bank: -ur ett ledarskapsperspektiv2011Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Date: June 10, 2011

    Level: Bachelor Thesis in Business Administration, 15 credits.

    Authors: Erica Halvarsson Caroline Lundberg Moa Rydbeck

    Supervisor: Peter Selegård

    Title: A comparison between a traditional and a new bank – from a leadership perspective

    Problem: The study focuses how different organizational structures and leadership styles appear in a traditional bank compared to a young bank. The questions we asked ourselves in this study is whether there is any differences?

    Purpose: The purpose of the study is to from a leadership perspective see if there are any differences between organizational structures, leadership and communication depending on whether it is a traditional or a new bank.

    Method: In this study, primary and secondary data was used to best obtain comprehensive information, which was analyzed on the basis of a set of question. In order to obtain our raw data, interviews with staff from Swedbank and IKANO bank were conducted. The secondary data is written material such as literature and articles from previous studies in leadership, management, organization and communication.

    Result: The result of the study shows that there are differences but also similarities between the companies. No organization is identical, from a leadership perspective there are more differences in a

  • 2.
    Wand, Daniel
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sandholm, Henrik
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Rydbeck, Moa
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Andersson, Sara
    Marknadsföring i Sociala Medier: En kvantitativ studie ur ett socialt nätverksperspektiv2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study examines the complexity of how social media can be studied, and in what way the social networks relate to networks in social media and how it affects the consumers. The purpose with the study is to examine the relation between social media and social networks, with a focus on consumer behavior and thereby create a general model that explains the problem. 

    The study is based on a literature review that is primarily compiled by articles with focus on issues surrounding social networks, electronic social networks and social media. A survey was done to compile consumers' opinions about the area for the topics, in order to eventually culminate in an analysis and discussion. 

    It is possible to conclude that social media has expanded the social network for the individual consumer. The result is that individual consumers now can get in touch with more influencing factors and other customers that in many cases may be unknown. Even though they are unknown, consumers tend to rely on the information obtained to the extent that it can affect the purchase decision. 

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