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  • 1.
    Ahmad, Mushtaq
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Afzaal, Muhammad
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Svensk Direktreklam, Reinvention Of Business Model To Retain Customers: Reinvention Of Business Model To Retain Customers2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract:

    Date:

    June 2, 2009

    Level:

    Master Thesis, EFO 705 (15 credits)

    Program:

    Masters in International Marketing

    Supervisor:

    Joakim Netz

    Authors:

    Muhammad Afzaal (751016-T115), Mushtaq Ahmad (711224-T091)

    Title:

    Directreklam)

    Reinvention of Business Model to Retain Customers for SDR (Svensk

    Problem:

    the market and its customers were sharing their business with competitors so there was

    a need for SDR to reinvent its business model to retain its existing customers and gain

    new customers.

    The market share of SDR was decreasing due to increase in competition in

    Research question:

    to retain its customers?”

    “How can a service company like SDR reinvent its business model

    Method:

    applied. Both primary and secondary data has been gathered, primary data was

    gathered through interviews from customers of SDR and SDR company officials.

    Thesis has followed inductive research and a qualitative approach has been

    Conclusion:

    are identified which could be the reasons for the decline in the business of the

    company. Many changes are required in company´s business model to retain

    customers. SDR Customers are interested to have result oriented services means

    significant response from the market which could be achieved by making appropriate

    adaptations in the business model.

    In this study, business model of SDR has been studied and some gaps

    Keywords:

    market share, Reinvention.

    Svensk Directreklam (SDR), business model, retain and gain customers,

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