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  • 1.
    Björkvall, Joacim
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sternå, Gustav
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Persson, Olof
    Mälardalen University, School of Sustainable Development of Society and Technology.
    All-in eller Fold?: En studie om poker i mobiltelefonen som extratjänst2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Date

    2009-01-13

    Level

    Bachelor thesis in Business Administration, 15 ECTS

    Authors

    Joacim Björkvall 861009

    Olof Persson 830720

    Gustav Sternå 830129

    Tutor

    Claes Jonsson

    Title

    ”All-in eller fold?” – En studie om intresset för poker i mobiltelefonen som extratjänst

    Problem

    -Is there an interest for poker in the cell phone as an extra service, and which type of person would then be interested?

    -What could interfere with the intention to play poker in the cell phone?

    Purpose

    To find out whether there is an interest for poker in the cell phone among Swedish college students and which type of person this product could be aimed for. Furthermore the authors will investigate what could interfere with the intention to play poker in the cell phone.

    Method

    A quantitative research was carried out on students at Mälardalen University. Data was collected by using a web survey with fixed answers to determine the interest of the students towards the different attributes of poker in the cell phone.

    Conclusion

    The general interest for poker in the cell phone among students was relatively low, although you can distinguish some persons who are more interested than others. Men at the age of 22-25 turned out to be a group with a strong attitude towards poker in general. Among these it turned out that singles with an extra income were the persons with the highest possibility to play poker in the cell phone. Security turned out to be the strongest reason why students don’t have the intention of playing poker in the cell phone. Uncertainty and the lack of adjustment seemed to be important factors, and also the lack of social relations turned out to affect the intention.

     

    Download full text (pdf)
    FULLTEXT01
  • 2.
    Byström, Anna
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bennström, Charles
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Björkvall, Joacim
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Bjälevik, Jessica
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Vartiainen, Anna
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Kaspersson, Helene
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Sjöblom, Stefan
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Lindholm, Astrid
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Affärsrelationer och Varumärken: - en kvantitativ studie om varumärkens betydelse i affärsrelationer mellan företag och konsumenter2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Download full text (pdf)
    FULLTEXT01
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