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  • 1.
    Linghammar, Josephine
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Zetterberg, Sara
    Mälardalen University, School of Innovation, Design and Engineering.
    Österberg, Elin
    Mälardalen University, School of Innovation, Design and Engineering.
    Sälj idén!2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It seems that a lot of idea carriers don't have the knowledge of how to sell ideas

    to companies. Through this work, the authors of this study would like to help idea

    carriers to spread their ideas on the Swedish market. If the idea carrier sells their

    idea to an established company the profit may be greater than if the idea carrier

    handles the production and distribution on their own. In this qualitative study, ten

    people have been interviewed; innovation advisers, idea carriers and companies.

    The interviews have generated what subjects the idea carrier should highlight if

    they encounter a company who they intend to sell their idea to. The way the idea

    carrier presents their idea is crucial to the company's decision about the

    possibility of the company buying the idea. The results of the study show that the

    idea carriers' attention should be on customer focus, customer value and

    intellectual property law.

    Download (pdf)
    SUMMARY01
  • 2.
    Österberg, Elin
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Ingångslön, en fråga om kön: Ingenjörsstudenters förväntningar2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Svensk lönestatistik visar att manliga och kvinnliga ingenjörer har ojämnlika lönenivåer, till männens fördel. Tidigare studier har belyst att kvinnor har bristande tillit till sin förhandlingsförmåga och många studier har också visat att män har högre löneanspråk än kvinnor. Aktuell studie har ämnat identifiera faktorer som påverkar studenters förväntade löneanspråk för ingångslön. Resultaten här baseras på en enkätundersökning besvarad av 137 ingenjörsstudenter. Studiens resultat bekräftar tidigare studiers gällande mäns och kvinnors löneanspråk och förhandlingsförmåga, män anger högre värden för båda dessa variabler. Studien har kunnat synliggöra avgörande faktorer för studenters löneanspråk. Starkast prediktor för deltagarnas förväntade löneanspråk är variablerna kön, examensgrad och ålder. Könskillnader diskuteras för dessa resultat.

    Download full text (pdf)
    FULLTEXT01
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