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  • 1.
    Abecassis-Moedas, Celine
    et al.
    Univ Catolica Portuguesa, Catolica Lisbon Sch Business & Econ, Lisbon, Portugal.
    Ben Mahmoud-Jouini, Sihem
    HEC Paris, Innovat & Entrepreneurship Ctr, Paris, France.
    Dell'Era, Claudio
    Politecn Milan, Dept Management Econ & Ind Engn, Milan, Italy.
    Manceau, Delphine
    Univ Penn, Wharton Sch, Philadelphia.
    Verganti, Roberto
    Politecnico di Milano.
    Key resources and internationalization modes of creative knowledge-intensive business services: The case of design consultancies2012In: Creativity and Innovation Management, ISSN 0963-1690, E-ISSN 1467-8691, Vol. 21, no 3, p. 315-331Article in journal (Refereed)
    Abstract [en]

    In the knowledge economy, knowledge-intensive business services (KIBS) are a key driver for innovation and competitiveness. The internationalization of these businesses raises challenges given their specificities such as knowledge intensity, the importance of customer interaction and intimacy in service delivery. This paper focuses on design consultancies as a specific type of creative KIBS for which these characteristics are emphasized. The objective of this research is to analyse the resources leveraged by the firms to compete internationally. It is based on 11 case studies of design consultancies located in five different countries (France, Italy, Portugal, Spain and the UK) that were selected for their capacity to perform at the international level for several years. The paper advances three internationalization modes depending on contingent variables and focusing on specific resources that enable international competitiveness: star-based, process-based and glocality-based. In star-based creative KIBS, the individual designer has developed a reputation that attracts customers internationally, operating as a brand. In process-based creative KIBS, the reputation of a collective creative process attracts clients from other countries. In glocality-based creative KIBS, the geographical proximity obtained by opening international offices helps to develop a close understanding of the client through frequent interactions, and also to know the client's market well and to better understand local codes and signs. These modes complement those presented in the existing internationalization literature which takes the peculiarities of creative KIBS into consideration.

  • 2. Brode, Lisbeth
    et al.
    Dell’Era, Claudio
    Verganti, Roberto
    Mälardalen University, School of Innovation, Design and Engineering.
    Interpreters contribution to the development of radical innovations of meanings: the role of “pioneering projects” in the sustainable buildings industry2011Conference paper (Refereed)
  • 3.
    Dell’Era, Claudio
    et al.
    Department of Management, Economics and Industrial Engineering of Politecnico di Milano.
    Buganza, Tommaso
    Faculty of Design and at the School of Management of Politecnico di Milano.
    Fecchio, Camilla
    Faculty of Design of the Politecnico di Milano.
    Verganti,, Roberto
    Politecnico di Milano.
    Language Brokering: stimulating creativity during the concept development phase2011In: Creativity and Innovation Management, ISSN 0963-1690, E-ISSN 1467-8691, Vol. 20, no 1, p. 36-48Article in journal (Refereed)
  • 4.
    Dell’Era, Claudio
    et al.
    Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano.
    Buganza, Tommaso
    Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy.
    Verganti, Roberto
    Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy.
    Figures of Speech as Semantic Operators in the Innovation Process2011In: European Journal of Innovation Management, ISSN 1460-1060, E-ISSN 1758-7115, Vol. 4, no 2, p. 155-171Article in journal (Refereed)
  • 5.
    Dell’Era, Claudio
    et al.
    Politecn Milan, Italy.
    Verganti, Roberto
    Univ Vaasa, Vaasa, Finland.
    Diffusion processes of product meanings in design-intensive industries: Determinants and dynamics2010Conference paper (Refereed)
  • 6.
    Dell’Era, Claudio
    et al.
    Politecn Milan, Dept Management Econ & Ind Engn, I-2013 Milan, Italy .
    Verganti, Roberto
    Univ Vaasa, Vaasa, Finland.
    Diffusion Processes of Product Meanings in Design-Intensive Industries: Determinants and Dynamics2011In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 28, no 6, p. 881-895Article in journal (Refereed)
  • 7. Dell’Era, Claudio
    et al.
    Verganti, Roberto
    Mälardalen University, School of Innovation, Design and Engineering.
    Organization Characteristics and Marketing Strategies in the Diffusion Processes of Product Meanings2010Conference paper (Refereed)
1 - 7 of 7
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