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  • 1.
    Alexandersson, Christer
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Kumlin, Anthony
    Mälardalen University, School of Innovation, Design and Engineering.
    Brainstorming VS Nominal group technique online: En jämförelse mellan idégenereringsmetoderna brainstorming och nominal group technique i en online miljö2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study can be separated into two purposes. The first purpose is to explore if the idea generation methods known as brainstorming and nominal group technique would give similar results depending on if the idea generating process was conducted in a physical space, compared to an online space. The second purpose of this study was to test both of the idea generating methods with a less lab focused situation, by asking a question that focuses on a real problem that the Company Coompanion, our partner in this study wanted answered. These purposes were tried in a workshop held with our partner Coompanion. Given the prevailing world situation in the spring of 2020, the experiment had to take on the form of a quasi-experiment where no control group could be created. The reason for this was the global pandemic and the government recommendation of not gathering in groups if it is avoidable, which led this study to compare with results obtained by a physical experiment made by Miller (2009). The results of the study indicates that the difference in the amount of generated ideas that normally exists between brainstorming and nominal group technique still exists. Although in contrast, the study shows that the total number of ideas from the online groups generated just a little more than half of the ideas compared to Millers (2009) physical groups. This indicates that idea generating online still doesn't measure up to a physical idea generating process. It was also shown that the ideas generated by the online nominal group technique group were more creative then the brainstorming group when it came to the question that Coompanion asked.

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