The most common recruitment route is through informal connections, and spontaneous visits are the second most common route. The use of the Employment Service (AF) as recruitment channel is consistently reduced and social media is increasingly used as recruiting tool. Many companies have difficulties recruiting staff with appropriate skills. The purpose of this paperis to examine how, and what social media is used in the recruitment context. The research strategy is a case study of the recruitment process at Länsförsäkringar Bergslagen. The empirical evidence includes internal documents and interviews with the personnel manager.The results show that the current recruitment process consists of 13 different steps and the goal is to get more individuals to leave their applications of interest on the homepage. Social media is defined as Web-related services where people can converse, receive and exchange information and establish contacts. The labour market has changed and jobs are not as stable as they used to be. Before, work-related technologies were consistent with an individual'sentire career. Today, work, organization and technological progress are changing much faster, which means a service can radically change in only five years. This means the selection processes and tools needs to be updated. Employers use a variety of tools for the selection and recruitment, but the information on their use is limited.