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  • 1.
    Alm, Lisa
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Birgersson, Patrik
    Mälardalen University, School of Innovation, Design and Engineering.
    Kommunikation & Utveckling inom proAros2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problem:

    proAros har en idébank som är framarbetad av utvecklingsenheten för att främja idégenerering och nytänkande inom organisationen. Problemet är att idébanken inte används av de anställda. Hemsidan har blivit marknadsförd, men ändå verkar ingen använda sidan för att lämna sina idéer. Under studien framkommer det att många av de anställda inte vet om idébankens existens och att en bristande kommunikation råder inom hela organisationen.

    Syfte:

    Syftet med denna uppsats är att få svar på frågan varför idébanken inte används av de anställda inom proAros samt hur man kan lösa de kommunikativa hinder som uppstår vid informationsspridning inom organisationen.

    Metod:

    De metoder som används i denna uppsats är dels kvalitativa intervjuer men även kvantitativa enkätundersökningar bland anställda inom proAros. Blandningen av djupgående intervjuer och enkäter har sedan lett till slutresultatet. Vi har även använt oss av benchmarking, då vi besökt en annan organisation och där intervjuat en person, för att sedan jämföra deras system med proAros eget.

    Slutsats:

    proAros intranät är en databas som ska användas och vara tillgänglig för alla anställda inom proAros organisation, även idébanken ligger i anslutning till intranätet och nås via intranätets förstasida. Vår studie har visat att alla anställda inte har tillgång till intranätet samt att både intranätet och idébanken trots sin enkelhet kan vara svåra att manövrera. De anställda inom organisationen har heller inget behov av att använda sig av intranätet eller idébanken i sitt dagliga arbete. Vår slutsats är att för att få ett fungerande intranät och en fungerande idébank måste ett behov skapas hos de anställda för att i sitt vardagliga arbete besöka både intranätet och idébanken.

    Slutsatsen i praktiken:

    proAros ledare kan använda sig av de slutsatser som framkommit i uppsatsen för att förbättra och utveckla idébanken samt kommunikationen i organisationen.

  • 2.
    Almerén, Jöns
    Mälardalen University, School of Innovation, Design and Engineering.
    Undertexter för döva – Är de tillräckliga?: En studie om hur dynamisk textning kan var en fördel för de döva och dem med nedsatt hörsel.2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to find out if the deaf and hard of hearing community is in need of dynamic subtitles. Subtitles today are quite flat and seldom creative or expressive. Therefore a survey was formed to ask the deaf and hard of hearing community, their opinion on the matter. During the survey the participants were asked a number of questions concerning the matter. The questions composed of polls and areas where they could answer openly. At first the participants seemed to agree with the planned changes.

    The idea of this study came to me while I was creating a movie of my own. In the interest of conveying fast expressive comedy, rapid dynamic verbatim subtitles were formed in order to deliver the jokes and puns right on cue.

    Contrary to research and my own predictions, the deaf and hard of hearing community did not however favor that sort of dynamic verbatim subtitles. The pace was too fast and they didn't have time to read it. Even though former research have proved verbatim subtitles to be preferred throughout the community.

  • 3.
    Andersson Schaeffer, Jennie
    Mälardalen University, School of Innovation, Design and Engineering.
    Communication space: Spatial design in manufacturing industry2011Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    The main concern of this licentiate thesis is to discuss how built space is used for communication in the manufacturing industry, from a visual communication perspective. The thesis presents and develops the notion of 'communication space' and presents a model to describe the relation between different factors in the communication space.

    In a multiple case study, six different cases from the manufacturing industry are described and analyzed to highlight how built space is used for communication in a lean production context. Research results on how built spaces such as improvement places, meeting places and a development workshop affect improvement processes and communication are presented. What the studied improvement areas, meeting places and workshop can be said to communicate about the improvement processes is analyzed.

    The research results show that the built spaces in manufacturing industry are used for communication on two levels, both as places for interaction between employees and as a part of a communication process. The study also shows a relation between architecture from a specific time and the relation to the improvement work in the industrial context. How the results can be used to facilitate communication in the built spaces used for improvement processes in manufacturing industry is suggested in the thesis.

  • 4.
    Bendix, Sofia
    Mälardalen University, School of Education, Culture and Communication.
    Härskarens skamfulla uttryck: En studie av tre härskartekniker på Facebook: The shameful expressions of the suppressor: A study on three suppression techniques on Facebook2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate the words and phrases that occur when suppression techniques are used on the social media Facebook. Quantitative and qualitative methods have been used to investigate how men and women between the ages of 25-65 have been exposed to suppression techniques ridicule, the infliction of guilt and shame, and the violence and threat of violence. The result shows that women are more often exposed to the suppression techniques than men. The suppression technique ridiculous is the most prevalent technique and downgrading is the category of characteristics of inappropriate language use that occurs most frequently. The conclusions that can be drawn from the survey are that women are still the ones who are most often exposed to suppression techniques and that younger people express rougher words and expressions when they use suppression techniques on Facebook.

  • 5.
    Börjesson, Mats
    et al.
    Mälardalen University, Department of Social Sciences.
    Palmblad, EvaMälardalen University, Department of Social Sciences.
    Diskursanalys i praktiken2007Collection (editor) (Other academic)
  • 6.
    Collini, Sofie
    Mälardalen University, School of Innovation, Design and Engineering.
    När myndigheter twittrar: Att ta fram en stil för det offentliga språket på Twitter2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In November 2010, The Swedish Association of Local Authorities and Regions (Sveriges Kommuner och Landsting) distributed a survey where 53 % of the responding municipalities declared that they use Twitter. Out of the municipalities that declared they did not use social media, 49 % answered that they were planning on using it but that they had not gotten started. The purpose with social media was primarily declared to be maintaining dialogue with citizens and a channel for information.

    The informal “twittersphere” is a new environment for the conventionally formal government communication, and with it comes an entirely new set of demands on the style and content of texts, compared to other media. The purpose of my work was to present a style proposal for the public sector’s communication on Twitter, with the help of theory and empirical data.

    My methods consisted of text analysis and qualitative interviews. I analyzed eight selected municipalities on Twitter and interviewed four informants who held different perspectives on the subject, to get a deeper understanding. Chosen topics in both methods were e.g. formality, address, dialogue and visibility of the writer. 

    The analysis results showed that the municipalities were neither present, personal, nor inviting – and my conclusion was that they therefore did not strive for dialogue, at least not on Twitter. The interviews focused mainly on how the municipalities should use Twitter, and what surfaced in the interviews took great part in my style proposal and the accompanying guidelines.

    From the results of both methods, I created a style proposal consisting of 20 tweets, that formed a tweet style, along with a set of guidelines for good civil-servant tweeting. The style I’m presenting tries to address the purpose of dialogue in a better, more suitable way, by being personal, engaged, present and clear.

  • 7.
    Eimehag, Emma
    Mälardalen University, School of Innovation, Design and Engineering.
    Klarspråk och malltexter: En studie om klarspråk och malltexter för att främja läsbarhet i beslutsbreven från Stadsbyggnadsförvaltningen i Eskilstuna kommun2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna studie studeras klarspråk och malltexter i tre beslutsbrev om överklagan av kontrollavgift från Stadsbyggnadsförvaltningen i Eskilstuna kommun. Syftet med studien är att främja läsbarheten för mottagarna och att förenkla och kvalitetssäkra klarspråksarbetet i Eskilstuna kommun genom att förändra beslutsbrevens utformning.De metoder som använts är textanalys i form av en läsbarhetsanalys och Klarspråkstestet och en kvalitativ intervju med en handläggare på Stadsbyggnadsförvaltningen. Med textanalyserna har jag undersökt hur de befintliga breven är utformade utifrån begreppen klarspråk och läsbarhet. Genom intervjun kunde jag undersöka hur en handläggare på Stadsbyggnadsförvaltningen arbetar med beslutsbreven och hur hen resonerade kring språkanvändning när beslutsbreven skrivs.Utifrån mitt resultat och gällande riktlinjer och principer för klarspråk har jag skapat tre nya beslutsbrev. Beslutsbreven har utformats efter mottagarens behov vilket lett till en förändrad stil i tilltal, disposition, ordval, meningar och rubriksättning för ökad begriplighet. Breven ligger dessutom till grund för ett sammanfattande dokument som är en sammanställning av de förändringar som genomförts. Målet är att de nya breven tillsammans med dokumentet ska motivera och inspirera handläggarna på Stadsbyggnadsförvaltningen till ett fortsatt arbete med klarspråk.

  • 8.
    Eklund, Erik
    Mälardalen University, School of Innovation, Design and Engineering.
    Lathunden – för dig som vill göra rätt från början: Ett arbete om att öka förståelsen för ett nytt CMS-system genom teknisk kommunikation.2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to explore what factors make technical communication accessible and easily understandable. The thesis would result in a readable cheat sheet, made for users of a new CMS system.

     

    The work was made in collaboration with Telia. The company is looking over its information systems to implement a so-called PIM system (Product Information Management) in the near future. The CMS system will be a part of that system and the change of process will also lead to changes in the work procedures and tasks of the personnel at Telia.

     

    To solve this problem, I made an interview with a focus group and a questionnaire amongst the target group. I asked myself what technical communication could contribute to in the making of instructional material and also in what purposes you read that type of material.

     

    With these methods, and of course the theory of this thesis, in mind I produced a prototype of what the cheat sheet would look like. I also tested the cheat sheet at my target group, to get their opinion on the material to make the appropriate improvements.

  • 9.
    El Boustany, Alaa
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Lövstaf, Knut
    Mälardalen University, School of Innovation, Design and Engineering.
    Tjeders 2020: En scenarioplanering hos ett medelstort företag2011Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Bakgrund: Tjeders är ett anrikt företag i Malmköping som tillverkar larm och signalutrustning. I dagsläge känner Tjeders att deras varor och tjänster befinner sig i en slutfas i produktionscykeln, där vinsterna tas hem. Detta leder till att nya produkter och tjänster bör utvecklas.

    Metoden: Examensarbete har präglats av ett hermeneutiskt synsätt och en kvalitativ metodik. Teorin grundar sig i litteraturstudier och empirin på öppenriktade intervjuer samt omvärldsanalys i form av mediascanning. Den praktiska metoden har följt TAIDA, vilket är en övergripande modell för hur scenarioplanering sker.

    Diskussionen: I diskussionen sammanställs teorin med empirin där behandlas resonemangen om hur Tjeders ska gå vidare med de framkomna scenariona samt förslag kring handlade utifrån dessa.

    Resultatet: Examensarbete har resulterat i två scenariokors som behandlar teknik och marknad, scenariokorsen konstruerades genom en kreativ process där det insamlade materialet bearbetades. Detta är också detta examensarbetes innovationsbidrag.

    Empirin: Empiridata är grundad på personliga intervjuer och mediascanning. Under denna del tas också upp hantering av LOU och en kortare redogörelse för denna.

    Syftet: Syftet med examensarbete är att skapa några olika framtidsbeskrivningar kring teknik och marknad med relevans för Tjeders AB. Examensarbetet ska utmynna i två olika scenariokors som kan fungera som redskap i Tjeders strategiska arbete.

  • 10.
    Eriksson, Ellenor
    Mälardalen University, School of Innovation, Design and Engineering.
    En språklig verktygslåda: En undersökning om hur en grafisk språkprofil kan nyttjas i utformningen av multimodal, extern kommunikation.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this Bachelor thesis forInformation Design is to create a graphic language profile and a new news template for Bokförlaget Langenskiöld. The study focuses on how using multimodality, visual hierarchy, voice, imagery and value words and/or value sentences creates clear and effective communication.The study consisted of:analyses of four newsletters from the book publisher, an analysis on a newsletter from Boktugg.se, a comparative analysis, qualitative interviews, a digital survey and tests of the new news template.Conclusions drawn from this study prove a graphic language profile can be used in creating external communication. With coherent guidelines communication can be made unified and clear.

  • 11.
    Florin, Ulrika
    Mälardalen University, School of Innovation, Design and Engineering.
    Från idé till gestaltningsförslag: fallstudie från Projekt Konstpaus2010Licentiate thesis, monograph (Other academic)
    Abstract [en]

    Abstract

    The overall intention of this research project is to increase knowledge regarding design processes in general and artists' design processes specifically. The research is carried out as a case study based on the sketch processes that took place within Projekt Konstpaus (The Art Break Project). The sketches, or suggested designs, are the main objective for analysis and consideration in this study.

    Projekt Konstpaus (The Art Break Project) is a development pro­ject partially financed by the European Union (EU). The vision of the project embodied equality, multiculturalism and sustainable community development. The municipality of Strängnäs, Sweden was the leading partner in the project and provided the necessary support for the project idea, financing and infrastructure. The innovative aim of the project was to have various groups of people from different backgrounds working together in the same processes. The project team consisted of several artists and people with university educations, such as archaeologists, cultural geographers, biologists and geologists. The main objective of the project team was to provide the basis for the construction of a culturally inspired walking and bicycle path. Several rest spots/rest stops (“konstpauser”) designed with artistic cha­racter and influenced primarily by the municipality’s extensive nature/cul­tural heritage will be found along the path (which has been approved for construction). One initial task of the project team was to make an inventory of the nature and culture artifacts within the project area as a means of promoting na­ture/culture preservation for the benefit of future generations through information sharing. The walking/bicycle path will be accessible to all, with special provision for physically challenged individuals. The intention is to provide an environment for both quietude and physical recreation.

    The artists within the project embedded their artistic interpretations of the inventory and communicated them by suggesting artistic designs (sketches) related to the planned path. A jury then considered the sketches. Sketch, text, models and jury decisions (regarding the designs) are the objective of this research. The analysis of the material (sketches, texts, models and jury decisions, both oral and written) exposes the artistic processes. It is also the key to understanding the messages the artists intend to convey through their suggested designs. It is important to realize the significance (specific characteristics) of different types of sketches to be able to make decisions based on sketch materials. When sketches are examined, this awareness is central to making the right decision. In this study, three different types of sketches are examined, and the reading of each type is discussed.

    When studying the suggested designs, insight was gained regarding the differences between using computer-aided design and traditional sketch tools. Knowledge was also increased concerning the development of sketch techniques generally, and when using computers specifically. A dualism of sight and seeing in terms of the visualization of an idea exists, and it is discussed in the light of empirical examples. It is also placed in relation to important technological steps taken earlier in history. The use of Camera Obcura as a helpful tool for composition is one such step. The use of this tool impacted on how the inner view was changed and, with that, manners of expression as well. This is seen in the composition of paintings and the use of language. Our thinking is influenced by what we see, and that, in turn, influences our thoughts. In our contemporary western paradigm, our commonly-held definition of "seeing" is influenced by computer-gained visual representations and the processes used when producing them. The study confirms that while this particular type of sketch exposes the suggested design idea a bit clearer than traditional sketches, it also reveals errors in the suggested designs. I have also found that both written and spoken language routes the interpretation of sketch material. In terms of understanding how the suggested designs are chosen by a jury, this component (the spoken or written language) was seen in the empirical material revealed in this study. It was also theoretically confirmed.

    Together with an overall insight into the artistic processes, this study confirms the possibility of using artists in a development process. In this project, the process was to promote na­ture and culture preservation. It is valuable to integrate diverse areas of knowledge in the same process. This is true in both a social and an environmental sense. Finally, findings in this analysis confirm that artists are able to convey messages through their suggested designs (sketches). Those messages include interpretations of place, space, history and findings related to the project area.

  • 12.
    Forsman, Caroline
    Mälardalen University, School of Innovation, Design and Engineering.
    Ett steg i taget: Design av manual för en kognitivt nedsatt strokepatient2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det här examensarbetet sker i samarbete med SICS. SICS har tillsammans med Robotdalen utvecklat ett nytt rehabiliteringssystem för stroke: Strada.

    I det här arbetet har kognitiva funktionsnedsättningar studerats för att ta reda på förutsättningarna för visuell kommunikation med en strokepatient som har kognitiva nedsättningar. Som illustratör har målet varit att utforma en manual till systemet Strada, som en milt kognitivt nedsatt strokepatient kan använda.

    För att nå målet, användes teorier inom bland annat kognition och kognitiva funktionsnedsättningar, riktlinjer för artefakter till kognitivt nedsatta användare, gestaltpsykologi, färgkodning och pop out effekter. Empirisk data samlades genom en omvärldsanalys, intervjuer, användartest samt scenarion.

    En stroke påverkar varje individ olika, vilket leder till olika symptom och förutsättningar. Resultat av teori och empirisk data visar att det inte går att utforma en manual som fungerar för alla strokepatienter med en mild kognitiv nedsättning. Det går dock att göra en design som skapar förutsättningarna för att en kognitiv nedsatt strokepatient ska kunna använda manualen: en inkluderande design. Detta innebär att utformningen av designen utgår från användarens lägsta nivå inom kapacitet och behov, utan att individanpassa designen. Som informationsdesigner och illustratör är mitt bidrag med det här arbetet att framställa hur information kan utformas för att underlätta inläsningen hos kognitivt nedsatta strokepatienter. 

  • 13.
    Franklind, Rebecca
    et al.
    Mälardalen University. Mälardalen University, School of Education, Culture and Communication.
    Norén, Therese
    Mälardalen University. Mälardalen University, School of Education, Culture and Communication.
    Utvecklingssamtal i förskoleklass: Ett viktigt samtal2009Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med det här examensarbetet är att genom intervjuer försöka ta reda på hur man som lärare kan utforma det bästa utvecklingssamtalet för alla parter i verksamheten förskoleklass. Vi har tittat på viktiga punkter att ha med, vart fokus ligger samt vilka hinder och dilemman som kan uppstå. Vi har genomfört tio kvalitativt semistrukturerade intervjuer med utbildade förskollärare i fyra olika förskoleklasser. Resultatet har visat att viktiga punkter och det man fokuserar på är hur barnet trivs, om den är trygg och hur det sociala kring barnet ser ut samt att man framåt våren även fokuserar på barnets språkutveckling samt dess matematiska kunskaper. Dilemman och hinder som uppstår har visat sig vara allt från vårdnadshavarnas inställning till lärarens inställning i olika avseenden. Slutsatsen vi har kunnat dra är att det inte går att använda sig av en universell mall för utvecklingssamtal då både lärare och elever är olika. En mall fungerar särskilt inte i förskoleklassen, som vi insett är en väldigt speciell verksamhet som gör att utvecklingssamtalet får en speciell karaktär.

  • 14.
    Fröberg, Andreas
    Mälardalen University, School of Innovation, Design and Engineering.
    Nu slipper jag fråga någon: En studie om hur man förklarar termer i en text utan att läsbarheten påverkas.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Hockey is one of Sweden's most popular sports and involving many pepole, both on and off the rink. Hockeyligan.se is Elitseriens Official site and offers visitors the opportunity to follow the games directly from a computer via a text flow. In the live stream, there are many abbreviations that are difficult to understand. The objective of this study is to find a solution to how explain them without affecting the readability negatively.

    The focus is on the textual piece and not the graphics and how information is presented. By doing textual analysis and an environmental scanning I hope to get enough knowledge to finally be able to make a design that achieves my goal of the study. That is to include all visitors.

    The pilot study consisted of a readability analysis and a text analysis. The text analysis showed that the information currently provided is relevant but that the abbreviations should be explained in order to increase the ability to understand the content. Which my survey also confirms. They flew namely 77 percent said they felt that there is a general need for explanations of the terms.

    The result was a design where the user uses his computer mouse to get the explanations of the abbreviations. By dragging the mouse over the word to bring up the explanation into a box called a tooltip, which does not affect readability. Briefly, we can say that the results of the study gives the reader the opportunity to decide if he / she wants to share the information or not. In this way, a box called a tooltip, it will not affect the readability

    As for the textual study has given me the following results in terms of how to write explanatory texts for a tooltip on the Web:

    • Be brief.
    • Write it as required. 
    • Think of your audience.
  • 15.
    Gräsberg, Marie
    Mälardalen University, School of Innovation, Design and Engineering.
    Framtagning av hjälpfunktion för PDM-system2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med detta examensarbete har varit att ta fram ett förslag på utformning av en målgruppsanpassad hjälpfunktion för PDM-systemet på Bombardier Transportation i Västerås.

     

    Företaget Bombardier tillverkar flyg (Aerospace) och tåg (Transportation) och huvudkontoret för Transportation i Sverige ligger i Västerås. I företaget används ett PDM-system (Product Data Management) för administrering och distribuering av data och processer kring design, tillverkning, hantering och återvinning av produkter. Information om PDM-systemets funktionalitet finns tillgänglig genom flera olika källor som både är officiella och inofficiella inom företaget. Dessa källor finns både i tryckt och i digital form.

     

    Bombardier Transportation i Västerås har efterfrågat ett förslag på en gemensam hjälpfunktion som ersätter befintliga, och istället sammanför nuvarande information till en enhetlig och lättanvänd hjälpfunktion.

     

    Hjälpfunktionen har utvecklats i form av en digital manual placerad i anslutning till PDM-systemet och innehåller information som läses på skärm. Informationen om PDM-systemets funktionalitet och användning förklaras för nya och befintliga användare. Innehållet presenteras framförallt genom text men jag har även valt att inkludera grafisk form utifrån olika principer inom informationsdesign för att skapa en pedagogisk och målgruppsanpassad hjälpfunktion.  

     

    Förslag på hjälpfunktion har utvecklats utifrån resultat från teoristudier samt genom metoderna kvalitativa intervjuer och textanalyser. Intervjuerna har genomförts med personal på Bombardier Transportation i Västerås, och textanalyser har gjorts på delar av befintliga hjälpfunktioner för Bombardiers PDM system. I tillägg har jag testat mitt förslag av hjälpfunktion på PDM-användare inom Bombardier Transportation. 

  • 16.
    Gustafsson, Joel
    Mälardalen University, School of Innovation, Design and Engineering.
    Animation som förklarar tekniska funktioner: Hur animation kan utformas för att förklara tekniska funktioner i stridsvagnar.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Detta arbete har försökt besvara hur en animerad film kan förklara tekniska

    funktioner i ett stridsfordon för att underlätta förståelsen för hur fordonstypen

    generellt fungerar, hos en allmän svenskspråkig målgrupp med varierande

    förkunskaper.

    Arbete belyser den kritik som finns mot användandet av animation i undervisande

    syfte. För att sedan titta på hur den kritiken besvarats av senare forskning, främst

    inom kognitionsvetenskap, där man diskuterar hur animation kan ha en

    undervisande funktion.

    För att finna exempel på hur forskningen kan appliceras på skapandet av

    animation i praktiken gjordes analyser av animationer som försöker förklara

    tekniska funktioner i stridsvagnar. Dessutom har en gestaltning som syftar till att

    generellt förklara en stridsvagn för en allmän svensktalande målgrupp, tagits fram

    i samarbete med Sveriges försvarsfordonsmuseum Arsenalen. Gestaltningen

    består av en fyra och en halv minut lång, animerad film och heter Hur fungerar en

    stridsvagn?

    Filmen visades för fem personer som med olika hög förkunskap på området

    stridsvagnar. Sedan intervjuades personerna om upplevelsen av filmen, och för att

    se mycket de hade lärt sig av den. Resultaten visade tendenser på att, hastigheten

    på animationen, detaljnivå i maneret och på vilket sätt animationen leder

    åskådaren genom informationen påverkar den kognitiva belastning som åskådaren

    utsätts för. Detta ledde till förslag på hur man kan förbättra gestaltningen för att

    reducera denna kognitiva belastning.

  • 17.
    Gustafsson, Louise
    Mälardalen University, School of Innovation, Design and Engineering.
    Dette var vanskelig!: Ett arbete om målgruppsanpassning av och läsbarhet, läslighet och läsvärde i myndighetsinformation2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    ”Detta var vanskelig!” är ett examensarbete i textdesign som syftar till att studera myndighetsinformation ur ett målgruppsperspektiv. Rapporten fokuserar på Skatteverket och deras information kring deklaration.

     

    Varje år uppgår skattefel i samband med deklaration i Sverige till mer än 100 miljarder kronor. Trots att deklarationen blir enklare kvarstår problemen. Ungefär en tiondel av felen görs av personer som arbetat utomlands. Enligt Skatteverket är en betydande del i denna grupp unga vuxna som flyttat till Norge för arbete. När de återvänder hem från Norge stöter de ofta på problem med sin deklaration och vet inte vilka regler som gäller. Detta examensarbete fokuserar på unga som arbetat i Norge under en kortare period, och hur man genom information och kommunikation kan hjälpa dem och samtidigt stävja utvecklingen av skattefel inom denna grupp.

     

    Skatteverket arbetar i viss mån med att uppdatera sina informationstexter kring arbete i Norge på webben. Frågor från personer som arbetat i Norge ökar i antal och likaså skattefelen inom denna grupp. Genom mina utförda intervjuer med målgruppen framkom att unga har svårt att ta till sig Skatteverkets material på grund av språkbruk, bristande information och bristfällig form och struktur. Istället letar målgruppen alternativa källor som kan innehålla felaktigheter. Problemen med deklaration inom denna grupp kan därför härledas till en informationsbrist. Undersökningen besvarar hur man kan utveckla/förändra Skatteverkets nuvarande informationsmaterial för att nå målgruppen på ett bättre sätt och främja för användning.

     

    Med hjälp av intervjuer, utprovningar, analysmodeller och teorier har jag utvecklat en artefakt i form av en broschyr med tillhörande ordlista. Artefakten har skapats genom att applicera begreppen läslighet, läsbarhet och läsvärde samt målgruppsanpassning av språk och form. Broschyren utgör en trovärdig och enkel informationskälla som sammanfattar hela processen från deklarationen i Norge till Sverige.

  • 18.
    Gynne (Leppänen), Annaliina
    Mälardalen University, School of Education, Culture and Communication.
    Effects of English as a Corporate Language on Communication in a Nordic Merged Company2004Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the business world facilitation of corporate communication through the use of a single language has become almost a standard procedure. There is little knowledge, however, regarding how working in a language other than the mother tongue affects our thought processes and functionality at work. This study is an attempt to clear some issues around the subject.

     

    The purpose of this study is to explore the impact of the corporate language, English, on managers’ communication within the organisation.  The target group includes Finnish and Swedish managers working at a Nordic IT corporation, TietoEnator. The study was conducted by combining theoretical material on communication, language and culture with the empirical results of 7 qualitative interviews.

     

    The results show us that using a shared corporate language has both advantages and disadvantages. English helps in company internationalisation and in creating a sense of belonging, but also complicates everyday communication. The main disadvantage that English has caused is the lack of social communication between members of different nations in an unofficial level.

     

    The main conclusion is that the corporate language is not at all times sufficient fulfil the social needs of the members of the organisation. Through this lack of socialisation it is possible that the functionality of the organisation loses some of its competitive advantage in the business markets.

  • 19.
    Havedal, Louise
    Mälardalen University, School of Innovation, Design and Engineering.
    Bildbaserat informationsmaterial: Visuell information som hjälp för ett komplicerat betalsystem i kollektivtrafiken.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    I got interested in this subject when I came in contact with Västtrafiks new paymentsystem myself during my visits in Gothenburg. I suspected problems with the informationmaterial regarding it and others seemed to share my opinion that the payment system wasdiffcult to understand. When I contacted Västtrafik and asked them about the paymentsystem they confirmed that some understanding diffculties had occurred. With thatconfirmation I decided to make it my project to look in to the matter.Some methods were used to identify the problems. The methods could again confirm thatthere were some problems with the payment system and that the information material wasa vital reason. Further research was conducted to get a more profound idea of the currentinformation material and how to make it more accessible for visitors and tourists. Theproject has been following a constant designing process to find alternative ways tocommunicate the information and make it more readable and legible with help fromseveral theories and discussions. The result became more graphic-based informationmaterial inspired with commercial – and attention principles.The purpose was to make an information material to ease the usage of Västtrafiksnew- and complicated payment system for visitors and tourists. The result of this projectwas shown to fulfill these criteria though the usability tests in the final stage of thedesigning process.

  • 20.
    Johansson, Oscar
    Mälardalen University, School of Innovation, Design and Engineering.
    Designmöjligheter vid visualisering av nybyggnationer: En studie kring gestaltandet av dagsljusets flöde i en interiör över tid2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det här arbetet har berört visualisering av nybyggda bostäder, där ljussättning av interiör över tid har varit centralt. Ett problem bland svenska företags visualiseringar har uppdagas i form av att de är bristfälliga i sin information om dagsljus. Användare som intresserar sig för en bostad och som tar del av visualiseringar av denne, går därmed miste om information om hur bostaden ser ut under olika tider på dygnet samt olika tider på året. Sådan information om dagsljus kan vara av stort intresse för användare som till exempel köper en nybyggd bostad innan de först kan se den fysiskt.

    Bland de åtgärder som utförts för att skapa bättre visualiseringar, finns förslaget att använda animation för att visa flödet av dagsljus i en interiör. Ett realistiskt bildmanér framställt i programvaran 3D Studio Max användes vid gestaltningen. Detta eftersom det har haft fördelar såsom att realistiskt kunna illustrera ljusförhållanden.

    I gestaltningsarbetet har en nybyggnation i Eskilstuna visualiserats. Totalt har tolv olika klipp på nybyggnationens interiör framställts, ett klipp för varje månad på året. I varje klipp visas dagsljusets flöde i interiören under en 24 timmars period. De visar på cirka tio sekunder, att solen går upp tills att solen går ner, och interiörens ljusförhållanden där emellan.

  • 21.
    Kants Koskela, Mikael
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Gråsten, Jessica
    Mälardalen University, School of Innovation, Design and Engineering.
    Förändringsarbete mellan två enheter på Tunagården: Ett arbete om förändringsprocess i en organisation2011Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med detta arbete är att studera två enheter som blivit sammansatta till en enhet genom en organisationsförändring. Vi har valt att studera hur förändringen gick till mellan enhet ett och två och vad de hade för tillvägagångssätt för att genomföra en organisationsförändring. Vi ska jämföra det empiriska med det teoretiska för att se vad Tunagården tagit del av för hjälpmedel och vad de kunde ha gjort annorlunda under deras förändringsarbete.

  • 22.
    Kedvik, Sofie
    Mälardalen University, School of Innovation, Design and Engineering.
    Visuella instruktioner: Säkra hjälpmedel för hur fria vikter kan användas2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Efter observation på fyra gym i Eskilstuna visade det sig att det saknades eller fanns begränsat med information om hur fria vikter och kabelmaskiner används. Det fanns dock instruktioner på de flesta träningsmaskinerna som förklarade hur de skulle användas. Eftersom det inte fanns tillräckligt med information om hur fria vikter och kabelmaskiner används, föreligger det en risk att personer tränar fel och skadar sig.

     Syftet med examensarbetet har varit att ta fram intressanta och tydliga visuella instruktioner till fria vikter och kabelmaskiner för besökare på gym. För att uppnå detta har olika metoder genomförts. Arbetet har mestadels bestått av att genom två enkäter ta reda på vilka besökare på ett gym som hade störst behov av information, för att främst fånga deras intresse. För att gå vidare i arbetet har litteraturstudier och analyser av befintliga instruktioner gjorts för att avgöra vad som var lämpligt att ha med i designen av de visuella instruktionerna.

    När de visuella instruktionerna var färdigproducerade, genomfördes en utprovning på besökare som går på gym för att säkerställa att besluten som fattats var rätt, därefter har några få justeringar av designen gjorts. Resultatet blev fyra exempel på visuella instruktioner som visar olika övningar med fria vikter, där informationen av bilder och text är neutral och skall fungera på alla gym med fria vikter och kabelmaskiner.

    Tack till:

    Friskis&Svettis som hjälpt till under arbetets första undersökningar. Utan deras medgivande hade det blivit svårt att utföra några enkäter. Jag vill också tacka min handledare Jan Frohm, familj och vänner som varit förstående och hjälpt mig under denna förvirrade period.

  • 23.
    Kjellin, Sandra
    Mälardalen University, School of Education, Culture and Communication.
    Den raka vägen för både luft och information: En studie av den interna kommunikationen på ett svenskt företag i ventilationsbranschen2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Undersökningen syftar till att beskriva den teoretiska och den praktiska interna kommunikationen på Systemair AB, med fokus på kommunikationsprocessen vid nylanseringar, upphittade fel i dokumentation samt reklamationer. Frågeställningarna jag använt är: Hur ser kommunikationsflödet ut teoretiskt? Hur fungerar det i praktikenFör att få fram ett resultat har jag dels studerat företagets skriftliga rutiner, och dels använt mig av en kvalitativ metod i form av personliga intervjuer. Jag har intervjuat totalt 12 anställda på 6 olika avdelningar som på ett eller annat sätt berörs i en eller flera av de utvalda processerna. Så småningom skickades även några uppföljande frågor till samtliga informanter per e-post, där de hade möjlighet att komplettera sina synpunkter kring de processer de berördes av.Utifrån det sammanställda resultatet kan jag dra slutsatsen att Systemair AB har framtagna rutiner och arbetsprocesser för samtliga tre utvalda fall, men att det framför allt vid lansering av nya produkter behöver ses över hur det fungerar i praktiken samt vilka avdelningar som berörs. Något som fungerar bra är hanteringen vid reklamationer där rutinerna är tydliga och systemet som används för registrering är lätt att använda. Till sist kan jag dra slutsatsen att de problem som finns med rutinerna vid till exempel nylansering kan vara relativt lätta att åtgärda vilket skulle underlätta arbetet väsentligt.

  • 24.
    Larsson, Anders
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Olsson, Åsalill
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Medarbetarsamtal: -en studie om medarbetarsamtalets betydelse som verktyg för utveckling inom offentligsektor2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Performance appraisals

    - a study of the performance appraisals significance as a tool for development in the public sector.

    Anders Larsson and Åsalill Olsson

    Performance appraisals have been given a central role in leading businesses in the public sector and are seen as a tool to create development opportunities and achieve better results. This has resulted that performance appraisal in many organizations takes up capacity and time. This was the starting point of our interest to study whether the time spent on performance appraisals effectively pays for itself in the organization, in other words whether the effects expected actually are achieved. The paper examines first line managers` views on staff appraisal purposes and effects of a function within the Landstinget. The survey design, methodology and transaction are of qualitative and quantitative method with three different sources: literature review of previous research, interviews with first line managers in Landstinget Västmanland and the results from an employee satisfaction survey conducted on behalf of Landstinget Västmanland. The result shows that the majority of first line managers` views on the purpose of staff appraisal are that they have a focus on the individual worker and the work environment and not to any significant degree is their purpose linked to the work place goals or to improve the performance of the organization.

    Keywords: leadership, performance appraisals, leadership styles, leader behavior, leader.

  • 25.
    Larsson, Hanna
    Mälardalen University, School of Innovation, Design and Engineering.
    Vägledning till Iittala Outlets entré i Vingåker2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    I've been studying the entrance to Iittala Outlet in Vingåker with the purpose of finding a way to make the entrance more distinct and also increase the accessibility, the orientation and the availability. With interviews and notations as a method I've determined the extent of the problem and the motions of the visitors at the outlet area. With further support from previous research and litterature I've made a design proposal. The design proposal contains a relocation of the parkinglots that opens up visible walkways to Iittala Outlet.

  • 26.
    Larsson, Johanna
    Mälardalen University, Department of Innovation, Design and Product Development.
    Att påvisa nyttan av god designad kommunikation.2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Examensarbetet är utfört på Mälardalens högskola våren 2007. Arbetet har

    diskuterats och utformats inom ramen av ämnet informationsdesign.

    Idea plant, uppdragsgivare för arbetet, förespråkar vikten av designad

    kommunikation. De anser att företag vet för lite om designad kommunikation och

    vill därför, genom föreläsningar, visa hur lönsam denna kunskap är för företag.

    Under arbetet har jag utgått ifrån att besvara följande fråga:

    Hur bör ett informationsmaterial se ut för att vara god designad kommunikation?

    Min uppgift har varit att ta fram ett före- och efter material till Idea plants

    presentationer om designad kommunikation. En analys av tre företag som är

    verksamma inom samma bransch har gjorts. Detta för att definiera ett

    kommunikationsproblem hos ett av företagen. En utveckling och förbättring av

    det valda företagets informationsmaterial har genomförts. Detta för att påvisa

    nyttan av god designad kommunikation.

    Syftet med arbetet har varit är att utveckla och förbättra ett

    informationsmaterial för att på så sätt visa på nyttan av god designad

    kommunikation.

    Arbetet har bestått av två delar. En analysdel bestående av intervjuer,

    undersökningar och utprovningar samt en produktionsdel där utprovningar gjorts.

    Resultatet av arbetet blev ett utvecklat och förbättrat informationsmaterial som

    ska användas som ett för- och efter material av Idea plant.

    Eftersom frågeställningen blivit besvarad har därmed god designad

    kommunikation skapats. Nyttan har påvisats genom utprovningar som resulterat i

    ett förbättrat informationsmaterial. Där resultatet har blivit ett slags bevis på god

    designad kommunikation.

  • 27.
    Lindström, Ludvig
    Mälardalen University, School of Innovation, Design and Engineering.
    Låt den sista utvägen bli den första ingången: Att underlätta implementeringen av ett nytt intranät då dess föregångare underutnyttjats av de tänkta användarna2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to ease the implement of an upcoming intranet for a target group who had used the previous system to an unwanted low extent. After qualitative and quantitative studies I found that the users of the current intranet thought it was hard to navigate and did not understand neither the relevance of it in their own work nor knew which information it contained.

    Since I did not have access to the new system by the time of the making of this thesis I concentrated on rectifying possible problems with the new system regarding the relevance and the contained information. With basis in a number of theories I produced an information brochure, whose object was to inform about the content and to convince the target group of the relevance and utility of the new intranet. 

  • 28.
    Marmbrandt, Malin
    et al.
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Dolge, Laura
    Mälardalen University, School of Sustainable Development of Society and Technology.
    Creating Brand Awareness Through Event Marketing: The Off-Field Competition of Sportswear Companies in the Olympics2012Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Date: May 30, 2012 

    University: Mälardalen University, Sweden 

    Program: MIMA- International Marketing 

    Course Name: Master Thesis (EFO705) 

    Title: Creating Brand Awareness Through Event Marketing 

    The Off-Field Competition of Sportswear Companies in the Olympics 

    Authors: Laura Dolge and Malin Marmbrandt 

    Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement. 

    Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events? 

    Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities? 

    Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement? 

    Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. 

    Conclusion: The main differences between the official and the non-official sponsor´s marketing campaigns are that the official sponsor has the advantage of using the event’s logo in its campaigns, and is able to advertise during the event. Whilst, there are many rules that restricts the non-official company´s campaigns. Regardless, non-official sponsors are still able to associate themselves with the event by using creative viral marketing campaigns and endorsing athletes, thus create brand awareness by so called ambush marketing. 

  • 29.
    Molander Våtz, Kristin
    Mälardalen University, School of Innovation, Design and Engineering.
    Att minnas en text: Ett examensarbete som undersöker hur tematisk struktur kan hjälpa oss att minnas vad vi läst2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med det här arbetet var att undersöka vad som gör att vi minns innehållet i en text vi läst och om jag som författare kan använda särskilda tekniker för att öka chansen att läsaren kommer ihåg.

    Mitt arbete grundar sig främst på tidigare forskning och studier gjorda på människors minne av text. Några av de teorier som har visat sig bli viktiga i mitt arbete är Wolfe och Wodwyk’s (2010) jämförelse av narrativ och förklarande text, Meyer’s (1999) ”structure strategy” och Radvansky och Zwaan’s (1998) teori om ”situation model” och ”textbase model”.

    För att illustrera det jag kommit fram till i mitt arbete har jag skapat en informationsbroschyr om elavbrott. Broschyren ska fungera som ett stöd och hjälpa Sveriges allmänhet att förbereda sig inför ett elavbrott.

    Utöver litteraturstudier har jag även gjort ett mer kvalitativt bakgrundsarbete som intervju med Tony Abaji vid Energimyndigheten och kortare samtal med målgruppen av min artefakt. Vidare har jag analyserat ett av Energimyndighetens nuvarande informationsmaterial för att identifiera dess brister.

    Min slutsats är att en tydligt signalerad genre och tematisk struktur i kombination med ett, för läsaren, meningsfullt innehåll är det mest effektiva för att läsaren ska minnas informationen. Vidare ökar chanserna ytterligare om läsaren kan sätta sig in i situationen och inte enbart memorera texten.

  • 30.
    Myrberg, Ellinor
    Mälardalen University, School of Innovation, Design and Engineering.
    När informationen inte når fram: Illustration som verktyg för att ta sig runt språkbarriärer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to develop a proposal for how information about the laundry room can be designed so that even immigrants with limited or no skills in the Swedish language can read and understand. The study will also seek answers to whether such information can affect the negative behaviors associated with the use of common laundry rooms, and to what degree. This is because the information material is meant to help prevent misuse of the equipment, and lack of consideration for the rules in the laundry. The empirical basis consists primarily of problem seeking interviews conducted with both residents and employees of Kommunfastigheter in Eskilstuna. The interviews show that there are many problems in the common laundry rooms, and there are signs that there may be a need for more appropriate information. The results show that information about how to use the laundry room cannot be expected to affect the negative behaviors to any large extent, and should therefore be combined with other measures in order to achieve a level of influence that can lead to behavioral change.

  • 31.
    Nord, Erika
    Mälardalen University, School of Innovation, Design and Engineering.
    Att fånga uppmärksamhet: Ett examensarbete om att skapa informationstexter till en gymlokal2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This article give an account for my process when creating a concept of information texts about weight training. The information describes how common exercises should be performed properly and are placed directly in the gym. As a case I use the gym Parsa Power in Uppsala. The clients there are Omid Parsa, founder, and Ulrica Lindkvist, co-owner. To create the concept this study examines what catches the attention of the target group in the particular environment with many distractors and how to appeal the target group, with words. The work is based on what the clients want, what the target group needs and various research findings and theories of attention, rhetoric and layout principles. Used methods include a focus group and a survey.

  • 32.
    Nyqvist, Jenny
    Mälardalen University, School of Education, Culture and Communication.
    Skolan under tre generationer: Några elever minns och berättar2009Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     Alla som vuxit upp i Sverige har gått i den svenska skolan. Alla som gått i den har också minnen från den. Genom människors minnen beroende på när de gick i skolan kan man ge en bild över hur skolan förändrats i elevers ögon. Det svenska språket lärs ut i skriftform men hur har man använt sig av det verbala verktyg språket faktiskt är. Eleverna som intervjuats har gått i skolan under 40-60 och 90 talet.

     

    Elever minns mycket från sin skoltid. Utifrån mina informanters minnen har inte skolan förändrats särskilt mycket. I skolan har katederundervisning används till största delen. Informanterna har heller inte fått diskutera i klassrummet. I dag vet vi att dialog är otroligt viktigt för att barnet ska kunna koppla till sina egna referensramar och skapa sig sin egen kunskap. Eleverna är inte tomma kärl som ska fyllas på med kunskap. Eleven ska skapa sin egen kunskap.

  • 33.
    Persson, Helène
    Mälardalen University, School of Innovation, Design and Engineering.
    Rumsligt koncept som stöd för rundvandringar: En studie av flöden och processer på Alfa Laval i Eskilstuna2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study deals with the tours carried out in the manufacturing sector, at Alfa Laval in Eskilstuna. A large number of visitors, from a variety of backgrounds, go there to see how the manufacturing of separators works. With visitors I refer to the company’s customers, suppliers, students, in- house trainee courses, managers and senior citizens groups.

    The study examines how these tours can be standardized using spatial design. The result shows the importance of working systematically with visualizing the work as well as the environment for optimizing the visitor's understanding. The study also reveals the differences that exist in the tours made, which is caused by the number of guides and the different target groups. The effect of this is many different versions of what is presented and what routes that are taken. The company may therefore appear inconsistent, or fail to give a consistent impression.

    The amount of visual impressions in the factory complicates the clarity of a sign system and makes the guiding unclear. By establishing a number of stations to be visited in order, the flow through the plant is likely to become clearer. Furthermore, the understanding of the production is easier, when the route follows the same process that the product undergoes.

    In this way the company maximizes the effect of their tours for all parties in a coherent, consistent and logical way. 

  • 34.
    Poles, Lina
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Efrem, Werde
    Mälardalen University, School of Innovation, Design and Engineering.
    Kreativ förändringsprocess: En studie som uppmärksammar en innovativ förändringsprocess för Westinghouse i Sverige2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Westinghouse i Västerås består av olika arbetsområden, dessa i sin tur har egna organisationer samt en global organisation. Syftet med denna studie är att förstå bristen på förståelse vid förändringsarbete samt kommunikationen mellan ledningen och de anställda i de olika arbetsområdena, tekniker och projekt ledare. Till detta har ett verktyg formats för att bemöta attityder som förhindrar förändringsarbetet på Westinghouse i Västerås. Tidigare studier visar på att förändringsarbete bemötts av konflikter, attityder samt hot från olika verksamheter inifrån och även utifrån organisationen. Olika författare syftar till olika strategier för förändringsarbete och hur dessa kan leva vidare efter projektets avslutande. Studien presenterar en kvalitativ undersökning.

    Nyckelord: förändring, innovation och kommunikation.

  • 35.
    Quiroz, Alexis
    Mälardalen University, School of Innovation, Design and Engineering.
    ”Jag trodde att jag hade koll på trans”: En studie kring empativäckande texter i brädspel2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In a society where more and more people are seeking medical care for their gender dysphoria, the society needs to be up to date with the latest research. There are many horror stories about how different the medical care for transgender persons is in different parts of Sweden, but there are also many positive stories.

    The following work is based on that society overall does not understand what transgender persons are going through when they are in the medical care. Through tests with transgender people, relatives to transgender people and others, along with surveys with transgender people in medical care, I have discovered a gap. The aim of this work and the draft proposal is to increase the knowledge of this matter and thereby increase the well - being of transgender people in the medical care.

  • 36.
    Samuelsson, Mia
    et al.
    Mälardalen University, School of Innovation, Design and Engineering.
    Kumpula, Katja
    Mälardalen University, School of Innovation, Design and Engineering.
    "Kunskap är inte tungt att bära": Hur nedskärningar kan påverka en lärande organisation i ett industriföretag2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This has been a practical innovation graduation project with

    the focus of studying the impacts of downsizing on a learning

    organization. The study took place at Karlsson Spools in Sala.

    This has been a part of an ongoing EU project funded by the

    European Social Fund, ESF. We have, with the help of

    interviews and surveys, gathered information on the present

    situation and with the help of theoretical studies built a

    framework on how a learning organization is viewed in

    theory.

    During our study we found that there are many components

    to a learning organization. The company in question has

    displayed some qualities that characterize a learning

    organization such as a plan to train and further develop their

    employees. The problem we found was lack of communication

    and how this has resulted in a less successful outcome of the

    ongoing courses. The reason for this has been primarily due to

    major cuts in personnel. In that aspect we have found that the

    downsizing has hurt the organization. It was, however,

    unavoidable to make those cutbacks and we hope they can

    move forward from this point. Luckily the project has just

    begun and we hope that our suggestions will bring a more

    cohesive structure to the project in the end.

  • 37.
    Sepúlveda Moradinassab, Natalie
    Mälardalen University, School of Health, Care and Social Welfare.
    Vad ledare anser om personligt varumärke: - En kvalitativ studie av det personliga varumärkets betydelse för ledarskap.2014Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    Abstract:

    Master´s essay in management and sustainable development. Mälardalens Högskola, Eskilstuna.

    Date: 2014-06-11

    Author: Natalie Sepúlveda Moradinassab

    Tutor: Lennart Bogg

    Title: What leaders think of personal branding

    Problem formulation: Since decades, the concept of brand has been attractive and observed. In the recent past, has observations of the personal brand that individuals carry becomed more interesting. Because it has been shown to result in positive effects for the leadership and the organization. However, there are research's showing that personal brands of leaders can also lead to costly consequences for an organization.

    Purpose: The study's purpose to examine how different leaders look at the concept of personal brand and if they believe it has a bearing on their leadership.

    Method: Information has mainly been gathered from literatures and scientific articles. Some statistics and definitions of keywords are taken from a few websites. The survey consists of seven interviews with seven different leaders from different organizations located in the Stockholm region. All interviews follow the qualitative approach, using a semi-structured interview guide which was conducted in the respondents' offices.

    Conclusion: The study explains the importance of a personal brand in a leadership, where the associated risks with it will also be presented. Besides this, the study, based on the respondents experiences, shows that personal brand is not used in leadership as a deliberate strategy. The respondents personal brands have been analyzed from a theoretical model, in which several flaws emerge. This is consistent with previous research that has shown the needs for more scientific work before leaders can or should make use of personal brand in their position.

    Keywords: Impact and communications, leadership, organizations, personal brand.

  • 38.
    Skärby, Kim-Richard
    Mälardalen University, School of Innovation, Design and Engineering.
    ”Kryddan i maten”: Redesign av en kokbok2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this project has been to redesign an already existing cook-book. The title of the book (directly translated), “Season in food – the year around with herbs and spices”, contains what the headline imposes: spices, herbs and food. But when the author tries to entwine these parts and communicate it to the reader it is not working all to well due to a poor and inconsistent graphic design.

    I have followed the theories and values of information design when I redesigned the book layout with the intent to simplify the communication between author and reader. In the progress to make a complete dummie of the book I did multiple literature studies, book analysis, tests and a vast number of drafts.

    In this report I will describe the whole process from start to finish. It is impossible to explain every aspect of every theory and still make it interesting to read. Instead I try to explain the processes in a more comprehensive way. But details are inevitable and at those times it helps to use the appendix.

  • 39.
    Songer, Vera
    Mälardalen University, School of Education, Culture and Communication.
    Att kommunicera för poesievenemang: En undersökning av sex ungdomars kultur- och medievanor2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att undersöka vilka kommunikationskanaler som lämpar sig för att nå ungdomar som kan tänka sig att delta i poesievenemang. Detta uppdrag har jag fått av Culturen, som vill starta ett evenemang inom poesi. Vid sidan av detta vill jag ta reda på ungdomars kultur- och medievanor. Min metod är kvalitativa intervjuer med sex ungdomar med syftet att undersöka deras vanor och attityder kring litteratur och poesi, kulturevenemang i allmänhet och Culturens framtida poesievenemang. Dessutom behandlas medievanor och kommunikationskanaler.

         Bland mina informanter är intresset för litteratur, poesi och annan kultur stort och de är alla positiva till Culturens framtida kultursatsning inom poesi. Vad gäller kommunikationskanaler är Facebook, Twitter, affischer och tidningsannonser de föredragna. Förslagsvis är en kombination av flera kanaler att föredra, men den mesta tyngden borde läggas på att utveckla en fungerande sida på Facebook.

  • 40.
    Strandberg, Ebba
    Mälardalen University, School of Innovation, Design and Engineering.
    Uppmuntrande uppdateringar: Om att utforma läsbara statusuppdateringar på Facebook som lockar till läsning och uppmuntrar till interaktion.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.

    Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.

    My research shows that status updates should contain information that is topical, informative and relevant to the target group. However, status updates should not contain too much information, since messages that are saturated with information are difficult for the audience to interact with. Status updates should be written seriously and give the readers an added value. The message should contain 50-250 characters. If the audience is unfamiliar with the subject in the status update, a longer message may be necessary. Nonetheless, status updates should not exceed 400 characters, as the readers will then lose interest. Status updates should be written in a simple and informal language.

    Communication on Facebook requires specific guidelines, since social media differs from traditional media. The texts published here must be specifically adapted to Facebook. This requires an increased understanding of the demands Facebook as a medium puts on texts published on this social utility. Further research could therefore explore the way in which people read on Facebook, for example by using eye-tracking cameras.

  • 41.
    Strandberg, Ebba
    Mälardalen University, School of Innovation, Design and Engineering.
    Uppmuntrande uppdateringar: Om att utforma läsbara statusuppdateringar på Facebook som lockar till läsning och uppmuntrar till interaktion.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.

    Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.

    My research shows that status updates should contain information that is topical, informative and relevant to the target group. However, status updates should not contain too much information, since messages that are saturated with information are difficult for the audience to interact with. Status updates should be written seriously and give the readers an added value. The message should contain 50-250 characters. If the audience is unfamiliar with the subject in the status update, a longer message may be necessary. Nonetheless, status updates should not exceed 400 characters, as the readers will then lose interest. Status updates should be written in a simple and informal language.

    Communication on Facebook requires specific guidelines, since social media differs from traditional media. The texts published here must be specifically adapted to Facebook. This requires an increased understanding of the demands Facebook as a medium puts on texts published on this social utility. Further research could therefore explore the way in which people read on Facebook, for example by using eye-tracking cameras.

  • 42.
    Svalelid, Sara
    Mälardalen University, School of Innovation, Design and Engineering.
    Det är utmanande och komplext att skriva enkelt och konkret: En studie om att anpassa en tryckt broschyr till en webbplats2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how a printed brochure can be adapted to a website. The aim of this study is to see how an information-rich text can be adapted to a digital format with focus on plain language and how structure can contribute to web adaptation of a text.

    In this study I have worked with an information brochure about heat pumps, the brochure is a publication from the Swedish Energy Agency. On behalf of the Swedish Energy Agency I have revised some pages of the brochure and prepared them for a digital format. The target group of this information brochure is Swedish homeowners and energy and climate advisors. The advisors help and guide homeowners who are looking for information about heat pumps.

    I have focused on theories of plain language, reading on screen, hierarchy, composition and disposition. A text analysis on the existing brochure has been performed and I have conducted a survey where I gathered opinions from the energy and climate advisors. I have also interviewed a heat pump expert at the Swedish Energy Agency and conducted usability test with homeowners.

    The conclusions of my study are that web texts need to be concise and short. The usage of ordinary words is important and to always explain difficult phrases and technical words is of great help to the reader. A good example is to include a dictionary. It should be easy to get a quick overview of the site content and the user should see the full page info, having to scroll down complicates the overview and context. But the most important conclusion is that the writer needs to understand the target group and their previous knowledge.

  • 43.
    Tingstedt, Susanne
    Mälardalen University, School of Innovation, Design and Engineering.
    Hållbart Mode: En studie om hur man genom en anpassad form av Klarspråk och en tydligare koppling mellan ord och handling kan skapa bättre förutsättningar för en hållbar modekonsumtion.2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    I have chosen to study H&M’s use of language when it comes to sustainable fashion. Instead of studying a range of sources, I have narrowed it down to the specific text På väg mot hållbart mode, which is a text presented on H&M’s external website www.hm.com. The purpose and fundamental objective of my study is how one can alter the language, as stated in Klarspråk, together with a distinct connection between word and action, which will engender a positive effect on both knowledge and guidance, hence how to affect sustainable fashion by means of consumption.

    My study is founded upon two methods, one analysis of text and one semi-structured focus group. The purpose is to study how obtainable information is from H&M, seen from a young adults perspective, have their opinions on consumption in general and sustainable fashion in particular and understand their reflections on how business can create possibilities for a progressively more sustainable consumption.

    With the foundation of previously carried out studies and my own acquired evidences, I have produced a new piece of work, written in a way using the outline stated by Klarspråk, aimed towards young people. This new text is based on two separate paragraphs from the text, which I have chosen to analyze. My own work is therefore written in a langue that is adapted to suit young people to become readable, legible and to have value. Furthermore, this work contains evident and clear guidance where one can find alternatives for sustainable fashion. I have also given thought to the placement of the text, i.e. on the web.

  • 44.
    Tryggvason, Marja-Terttu
    Sodertorn University College, Sweden.
    Comparison of topic organization in Finnish, Swedish-Finnish, and Swedish family discourse2004In: Discourse processes, ISSN 0163-853X, E-ISSN 1532-6950, Vol. 37, no 3, p. 225-248Article in journal (Refereed)
    Abstract [en]

    The purpose of this study was to examine whether there are cultural differences in topic organization and role-related topic control in dinner conversations; such differences may function as a means for socialization into communicative styles. The research was designed as a comparative study of two geographically close but linguistically very different ethnic groups: Swedes and Finns, including Finns in Sweden as an intermediate group. Previous research has shown Swedes to generate more talk and to produce considerably shorter pauses than Finns. Furthermore, previous studies have indicated that lengthy pauses often precede topic changes. Empirical data were collected by video recording conversations in each of the three cultural groups: 11 Finnish families in Finland, 11 Finnish immigrant families in Sweden, and I I Swedish families in Sweden. Due to the shared setting, the conversations displayed many similarities, but there were also some intercultural differences. The main result was that the Swedish family dinner discourse was significantly more encyclopedic and coherent than the Finnish and Swedish-Finnish one. The findings support the hypothesized connection between pausing and topic organization. The mothers in each group were most active in controlling topic development.

  • 45.
    Velasquez, Juan
    Mälardalen University.
    Social mångfald och insikter om interkulturell förståelse vid Mälardalens högskola2006Report (Other academic)
    Abstract [sv]

    Social diversity and the recognition of intercultural understanding at Mälardalen University

    This work shows in general terms some ways on how university teachers entered in touch with the social diversity at Mälardalen University. The work is based on interviews with teachers from three institutions, representative of the students and a survey directed to the heads of all departments of the university. The interviews were commanded during the spring of 2006. The report shows some of the different types of projects that the university has put in execution to increase social diversity, how the teachers started implementing different pedagogies to handle this diversity, the problems that examination of this new social diversity among students generates and what teachers and students want to improve. The present rapport also realizes how the work to increase social diversity creates the bases for meetings where teachers and students could develop insights on intercultural understanding.

    The report consists of six chapters. Chapter one treats a general sight on the general context wherefrom the work to increase social diversity at Swedish universities emerges. Institutional incentives, internationalization of the university and international immigration created the bases for major possibilities of meeting the social diversity locally. Teachers told that these meetings gave them the possibility of thinking about the topic in dept. The teachers told on routes to start using theoretical perspectives like intersectionality, used to understand problems of power tied to differences, as well as ethical perspectives like intercultural understanding, used for navigating in the multicultural society.

    Chapter two shows some examples pertaining projects where university teachers worked to increase the social diversity at the University. The area of discussion took root in analyzing what this work generated when introducing students of the first university year to the university’s academic life. Thanks to this work the teachers had better knowledge of the difficulties of self-steam and of socialization that the students experience when having met the academic Swedish culture.

    The third chapter discusses how teachers face social diversity in their educational tasks. Here they gave examples of the positive experiences of the program of academic international interchange. Special attention is paid to the way these experiences can contribute to a process of internal internationalization in the local society, where the population with experiences of migration is notable enough.

    The fourth chapter pertains to some aspects of power that emerge between students and teachers in the examination of the courses. The students’ representative made echo of diverse types of complaints concerning sexual insinuations, discriminations, and fear of expressing opinions in front teachers. Other aspects were expressed by the teachers on socio-centric ways of referring to education, intervening against the creation of exclusionary groups among the students, differences of ages between teachers and students, as well as weak idiomatic development of some groups of students. In general all these aspects were seen as cardinals to explain misbalances of power that try to explain why many students are passive during the educational process. These aspects seem to prevent some teachers from emitting fair qualifications. At the same time these aspects ground the bases for conflicts between students and teachers.

    The fifth chapter discusses three lines that the interviewees want to see to assure a good work to increase the social diversity at the University. The first line is to strengthen the pedagogic work in the long term. The interviewed thought it is important to rethink the concept of diversity. Besides that, they considered the possibility of developing the programs of international interchange from being bi-cultural (Swedish - English) into being more multicultural. Another aspect in discussion was to introduce the aspects of social diversity in the different plans of introduction directed to new students, to develop new forms of examination and to introduce all these in the ongoing Bologna process. The second line deal with regional collaboration. This collaboration can be stimulated designing practical applied courses. These courses are important to recruit more working class men with long labour experience to study at the university. Other initiatives that want support are to develop short courses for immigrants with high educational levels and developing distant courses for students who cannot live in the cities of Eskilstuna and Västerås, where the Mälardalen University main buildings are located. The third line pertains to efforts that the university must to take further in order to increase social diversity. Some examples are to enlarge the social diversity among investigators and teachers; to secure and increase the pedagogic help for the many students who use to need it; a better distribution of resources between the faculties and a mainstreaming of the work on social diversity at the University. Another important desire from the teachers is to continue evaluating how the work for increasing social diversity develops.

    In general features the work shows recognition of the social diversity at the university. This diversity is observed as a positive quality that generates a constructive attitude to social differences. The different initiatives that the university threw to increase the diversity have been fundamental to advance this work. This kind of what internationally is called affirmative action plans have changed the university’s social landscape for ever.

    The final chapter is dedicated to thinking about three important aspects in relation to these changes. The first aspect is the positive consequences on democracy thought to accept diversity and difference is cardinal to have a constructive attitude to the problems of power that come from a society characterized by social differences. The second aspect is that pedagogic innovations are basic to continue recognizing intercultural understanding. The third aspect is that these democratic and pedagogic aspects give the university own experiences about facing multicultural challenges. This work does that the university can play a more credibly role at the top of the work for a sustainable and democratic regional development congruent to the challenges that face the multicultural society.

  • 46.
    Westerberg, Cecilia
    Mälardalen University, School of Innovation, Design and Engineering.
    Ett förbättringsförslag till förarhandboken Att skapa en effektivare och mer lättillgänglig manual2008Student thesis
    Abstract [sv]

    Det här examensarbetet är gjort på uppdrag av Scania CV AB. Det har lett fram till ett förslag som visar hur Scania på ett bättre sätt kan utforma informationen i sin förarhandbok. Förarhandboken är en manual som innehåller information om hur lastbilsförare på ett säkert och riktigt sätt ska använda Scanias lastbilar.

    Rapportens syfte är att beskriva hur jag med hjälp av principer för informationsdesign kan förbättra layout, innehåll, text och bild i en manual.

    Min arbetsgång följer Zetterlunds TI-pyramid (Zetterlund, 1997, s. 62) men jag har även hämtat inspiration från Ottersten och Berndtssons modell för användbarhet (Ottersten och Berndtsson, 2002). Mitt förslag bygger på resultat från en målgruppsanalys, flera användningstester och rekommendationer från litteratur inom informationsdesign.

    Resultatet är en jämförelse mellan mitt förslag och förarhandboken och ger en motivering till de förändringar som jag föreslår.

    Rapportens slutsats är att layout, innehåll, text och bild är beroende av varandra. För att förbättra en manual bör skribenten därför utgå från dessa områden och rätta till de brister som han/hon hittar inom varje område samt i samspelet mellan dem.

    Den viktigaste åtgärden som Scania kan göra för att förbättra sin förarhandbok är att arbeta fram riktlinjer för förarhandboken för att skapa en mer konsekvent utformning av texter och bilder. Mitt förslag kan användas som underlag för det arbetet. Jag föreslår också att Scania lägger text och bild bredvid varandra för att utnyttja utrymmet i förarhandboken effektivare.

  • 47.
    Wijkström, Caroline
    Mälardalen University, School of Education, Culture and Communication.
    Kommunikation och layoutmönster inom reklam: En layoutundersökning av tio annonser från Metro Student Magazine2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna undersökning är att ta reda påom det finns speciella mönster i layouten mellan tio olika annonser fråntidningen Metro Student Magazine. Genom att undersöka hur rubriker, bilder ochlogotyper är placerade samt göra färg-, text- och retorikanalyser på annonsernavill jag ta reda på om det finns samband - likheter och/eller skillnader -mellan deras layout. Annonsernas färger, teckensnitt, genomsnittliga meningslängdersamt mottagartilltal undersöks för att slutsatser ska kunna dras om deraslayout. Undersökningen visar att det finns vissa likheter och skillnader mellanannonserna beroende på om de kommer från företag som vill rekrytera personaleller om de kommer från företag som vill sälja en speciell produkt.

    Resultatetvisar även att det finns ett mönster angående annonsernas placering i tidningenoch att samtliga annonser, som grupp, har vissa likheter, vilket kan visa påatt annonser i Metro Student Magazine har speciella layoutmönster.

  • 48.
    Wikström, Karolin
    Mälardalen University, School of Innovation, Design and Engineering.
    Att skylta lagom: Ett examensarbete om att finna balans mellan frihet och struktur i informationsförmedlingen i en utställningsmiljö.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a study about the balance between freedom and structure in the information design of an exhibition based on hands-on education. Work is focused on the exhibition The Human Body at Tom Tits Experiment in Södertälje. The exhibition, which was built in 1997, was designed with the idea that signs create barriers and a reluctance to advertise about the "right way".

    The exhibition space has now been compressed and experiments have been grouped into two sections. In connection with this change, the signs in the exhibition come to be reviewed. This is because parents and other adult visitors expressed a desire for more information. The need for information is divided into labels for individual experiments and signage for the exhibition's theme. How this demand can be met without going against the pedagogy and aesthetics that Tom Tits believe is the central point of the work. The solution was based on the thesis that it is possible to gather information at one point to minimize the number of signs in the exhibition.

    Through methods as qualitative interviews, questionnaire survey and spatial analysis have an understanding of the complexity of the problem created. Which largely deals with the contrasts between the child's curiosity and the controlling adult world. The design solution that has been developed, resulting in three (instead of one) points where the focus has been on establishing the exhibition's theme and encourage interactivity. There has also been a quest for uniformity and flexibility, then the problem is not found to the current exhibition and information design throughout the house lacks a common thread. Whereupon consideration has been given to Tom Tits visual profile and the aesthetic that is seen as characteristic of the business. Studies circuits thus largely about Tom Tits, but it is hoped that the work interests a number of players, then a pursuit of general guidelines for the transmission of information have existed.

  • 49.
    Wilder, Jenny
    et al.
    Mälardalen University, School of Education, Culture and Communication, Educational Sciences and Mathematics.
    Magnusson, L.
    Linnaeus University, Kalmar, Sweden .
    Hanson, E.
    Linnaeus University, Kalmar, Sweden; University of Sheffield, Sheffield, United Kingdom.
    Professionals’ and parents’ shared learning in blended learning networks related to communication and augmentative and alternative communication for people with severe disabilities2015In: European Journal of Special Needs Education, ISSN 0885-6257, E-ISSN 1469-591X, Vol. 30, no 3, p. 367-383Article in journal (Refereed)
    Abstract [en]

    People with severe disabilities (SD) communicate in complex ways, and their teachers, parents and other involved professionals find it difficult to gain knowledge and share their experiences regarding the person with SD’s communication methods. The purpose of this study is to contribute to our understanding of how parents and professionals share learning about communication and augmentative and alternative communication (AAC) for people with SD by participating in blended learning networks (BLNs). Thirty-six parents and professionals participated in online web-based BLNs according to a prepared format; four groups were formed, and all of the groups participated in four discussion sessions and an evaluation session. Detailed minutes from the 16 BLN sessions, an evaluation session and course evaluation data were thematically analysed. The theoretical frameworks were different perspectives on disability within communication research and special education research, and theories about shared learning in networks. The analyses revealed themes that focused on communication partners’ knowledge, attitudes and strategies regarding communicating with people with SD; the importance and power of using multimodal AAC; and the universality, user-friendliness and empowering aspects of iPads and apps. The findings suggest that participants perceive communication and AAC with people with SD from relational, dialogical and interactional perspectives, whereas the categorical perspective was less pronounced. In accordance with other professional competence research, the use of online web-based BLNs with mixed groups that was described in this paper yielded positive evaluations from the participants. The opportunity for meeting others involved in caring for people with SD, the actual blended groups and the sharing of technology and AAC experiences in particular were highlighted.

  • 50.
    Wittur, Karin
    Mälardalen University, School of Innovation, Design and Engineering.
    Läsflöde eller läsmöda?: Ett arbete om hur läsning påverkas (och inte påverkas) av olika element på en webbplats förstasida.2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don’t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design. I found that it was a combination of text and design that caused the problems. The results showed that some elements of a website is needed to help the reader in the right direction while some elements was more noise that destroyed communication. The noise consisted of color combinations that fooled the brain, a logo that did not appear right, wrongly-placed ads, articles that were not suited for the web and a menu that was not located and designed to benefit the reading. I have made a design in which I tried to remove the noise to make the information more readable to visitors.

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