mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Factors influencing product launch strategies - a case study of the mining industry
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to investigate factors which influences product launch strategies.

Place, publisher, year, edition, pages
2016. , 60 p.
Keyword [en]
Product Launch, Stage-Gate, Marketing-Mix, NPD (New Product Development)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-33076OAI: oai:DiVA.org:mdh-33076DiVA: diva2:958346
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2016-10-03 Created: 2016-09-06 Last updated: 2016-10-03Bibliographically approved

Open Access in DiVA

fulltext(1116 kB)80 downloads
File information
File name FULLTEXT01.pdfFile size 1116 kBChecksum SHA-512
3c00756b14a292600c0cc079d9a45c90e2147455b74faaeaa073d382fd0653c81c2e495a7cbc977a3ae71207f09d63b4032ea45d04a66f893d667745dbfd1381
Type fulltextMimetype application/pdf

By organisation
School of Business, Society and Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 80 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 227 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf