mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Service network value co-creation: Defining the roles of the generic actor
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-7334-2480
Univ Richmond, Richmond, USA..
Univ Richmond, Richmond, USA..
2016 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 56, 51-62 p.Article in journal (Refereed) Published
Abstract [en]

The traditional goods dominant logic lexicon assumes pre-specified and static roles of market participants. Fixed roles such as 'supplier' and 'customer' imply that value creation occurs between two parties (the dyad) and occurs in a specified direction (i.e., from a supplier to a customer). In contrast, service dominant logic suggests that markets are comprised of generic actors engaged-in bilateral actor-to-actor exchanges. However, the generic actor concept is not well developed in existing literature. We contribute to the literature by providing a typology of generic actor roles and identifying multiple types of value that may be co-created in a network. To empirically ground the concepts and generate propositions, we follow the development and deployment of a self-service technology, the Green Fingerprint, in the Swedish commercial real estate industry. Within a service network we find that generic actors assume several roles simultaneously, and may perceive multiple forms of co-created value. Theoretically, this paper offers a basis for further study of the generic actor and types of value, as well as an understanding of how network value co-creation emerges and evolves. Managerially, it offers insights into the existing value and co-creation potential of all actors, even those who are currently passive or reject a value proposition. (C) 2016 Elsevier Inc. All rights reserved.

Place, publisher, year, edition, pages
2016. Vol. 56, 51-62 p.
Keyword [en]
Generic actor, Service-dominant logic, Value proposition, Value co-creation levels, Service network
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-33050DOI: 10.1016/j.indmarman.2016.03.002ISI: 000380414700006Scopus ID: 2-s2.0-84961183561OAI: oai:DiVA.org:mdh-33050DiVA: diva2:957179
Available from: 2016-09-01 Created: 2016-09-01 Last updated: 2016-10-31Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Ekman, Peter
By organisation
Industrial Economics and Organisation
In the same journal
Industrial Marketing Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 20 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf