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Mike the Knight in the neo-liberal era: A multimodal approach to children's multi-media entertainment
Konstfack University, College of Arts, Crafts and Design, Stockholm, Sweden.
Mälardalen University, School of Education, Culture and Communication, Educational Sciences and Mathematics.ORCID iD: 0000-0002-4091-0856
Systems Sciences, Stockholm University, Kista, Sweden.
2016 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, p. 337-351Article in journal (Refereed) Published
Abstract [en]

Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neoliberal discourse about the "superchild". The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight.

Place, publisher, year, edition, pages
2016. Vol. 15, no 3, p. 337-351
Keyword [en]
Apps, Children, Discourse, Multimodality, Popular culture
National Category
Cultural Studies
Identifiers
URN: urn:nbn:se:mdh:diva-32914DOI: 10.1075/jlp.15.3.07linISI: 000391136900007Scopus ID: 2-s2.0-84981277346OAI: oai:DiVA.org:mdh-32914DiVA, id: diva2:955345
Available from: 2016-08-25 Created: 2016-08-25 Last updated: 2017-11-28Bibliographically approved

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Insulander, Eva

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