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CUSTOMER LOYALTY - A customer loyalty comparison within a niche bank and a traditional bank.: A comparative empirical study of Länsförsäkringar Bank and Swedbank.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
Keywords [en]
Customer Loyalty, CRM, Länsförsäkringar Bank, Swedbank, customer satisfaction, customer loyalty, customer relationship management, niche, traditional, bank
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-32367OAI: oai:DiVA.org:mdh-32367DiVA, id: diva2:947365
Subject / course
Business Administration
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Examiners
Available from: 2016-07-11 Created: 2016-07-07 Last updated: 2016-07-11Bibliographically approved

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fulltext(1497 kB)341 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf