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Oetiskt eller inte?: Personliga attributens påverkan på konsumentreaktioner av oetisk marknadsföring
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 59 p.
Keyword [en]
Ethics, business ethcis, advertising, marketing, unecthical, personal attributes, reactions
Keyword [sv]
Etik, affärsetik, reklam, oetisk, marknadsföring, personliga attribut, reaktioner
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-32306OAI: oai:DiVA.org:mdh-32306DiVA: diva2:945736
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2016-07-04 Created: 2016-07-02 Last updated: 2016-07-04Bibliographically approved

Open Access in DiVA

fulltext(2005 kB)89 downloads
File information
File name FULLTEXT01.pdfFile size 2005 kBChecksum SHA-512
f720d809fa85f7f9c73db84d3a637a329065566acb18e7abb1f7c891260ea6688721eb4547c7a51fabc539d3655a44d8dd54953b0472acf750001f8247e5672f
Type fulltextMimetype application/pdf

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El-Nabolsi, SariSöderberg, Fredrik
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Total: 89 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf