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Inifrån och ut?: Samskapande processer i bostadsbolaget Mimer
Mälardalen University, School of Innovation, Design and Engineering.
Mälardalen University, School of Innovation, Design and Engineering.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The view of how value is created for customers have increasingly been changing. Especially, it is about how more and more companies have come to realize that they can generate greater value by co-create services together with the customer. The housing company Mimer in Västerås are in some cases experiencing that they do not create enough value for their tenants and the public. This has laid the foundation for this qualitative study, where the purpose is to have conversations with employees and managers to find out whether Mimer has the potential to work with co-creating actions and, if so, explain what it is that suggests that with the help from theories. The empirical data consists of interviews with leaders within Mimer, and also relevant documents that may affect the company's ability to work with co-creation processes. The results of the study show that Mimer in several ways with processes that could be a breeding ground for co-creating actions.

Abstract [sv]

Synen på hur värde skapas för kunder har allt mer kommit att förändras. Framförallt handlar det om hur allt fler företag kommit till insikt med att de kan generera högre värde genom att samskapa tjänster tillsammans med kunden. Bostadsbolaget Mimer i Västerås upplever i vissa fall att de inte skapar tillräckligt värde för deras hyresgäster och allmänheten. Detta har lagt grunden till denna kvalitativa studie, där syftet är att i samtal med medarbetare och ledare ta reda på om Mimer har förutsättningar för att arbeta med samskapande aktioner samt i så fall redogöra med hjälp av teorier vad det är som tyder på detta. Empirin består dels av intervjuer med ledare inom Mimer, och dels av relevanta dokument som kan tänkas påverka eller främja bolagets möjligheter att arbeta med samskapande processer. Resultatet av studien visar att Mimer på flera sätt arbetar med processer som skulle kunna vara en grogrund för samskapande aktioner.

Place, publisher, year, edition, pages
2016. , 59 p.
Keyword [en]
Innovation, co-creation, service-logic, value creation, customer needs
Keyword [sv]
Innovation, samskapande, tjänstelogik, värdeskapande, kundbehov
National Category
Other Engineering and Technologies not elsewhere specified Other Social Sciences not elsewhere specified Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-31671OAI: oai:DiVA.org:mdh-31671DiVA: diva2:931835
External cooperation
Bostads AB Mimer
Subject / course
Innovation Technology
Supervisors
Examiners
Available from: 2016-05-31 Created: 2016-05-30 Last updated: 2016-05-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf