mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A hybrid approach of intuitionistic fuzzy set theory and dematel method to prioritize selection Criteria of bank branches locations
Allameh Tabataba'i University, Tehran, Iran .
Western New England University, MA, United States .
Allameh Tabataba'i University, Tehran, Iran .
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.
2015 (English)In: International Annual Conference of the American Society for Engineering Management 2015, ASEM 2015, 2015, 595-604 p.Conference paper, Published paper (Refereed)
Resource type
Text
Abstract [en]

Optimally locating new bank branches is a strategic decision in banking industry in order to stay competitive. The importance of this issue is primarily due to the fact that locating branches in appropriate sites is one of the main factors in absorbing and satisfying bank customers. This results in a core benefit for banks, particularly in a vibrant competition. In addition, without a set of well-chosen selection criteria and their prominence, the goal of locating suitable sites for bank branches would not be efficiently achieved. In this research, six most widely used criteria for bank branch location consideration are obtained from the literature review. These criteria include demographic attributes, access to public facilities, transportation, competition, cost and flexibility. In order to prioritize these criteria, an integrated methodology of the intuitionistic fuzzy set theory as well as Decision Making Trial and Evaluation Laboratory Model (DEMATEL) technique (i.e. IFDEMATEL) are utilized. The DEMATEL technique considers interrelationships between criteria. Furthermore, the intuitionistic fuzzy set theory, which has some advantages over fuzzy set theory, to include the vagueness and imprecision of subjective judgments of specialists is applied. As a case study, a well-known Iranian public bank in the city of Rasht, Iran is considered. Consequently, the obtained ranks from the integrated method provide useful information for bank managers in determining efficient locations of their new branches.

Place, publisher, year, edition, pages
2015. 595-604 p.
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:mdh:diva-31482Scopus ID: 2-s2.0-84963751892ISBN: 9781510816022 (print)OAI: oai:DiVA.org:mdh-31482DiVA: diva2:924330
Conference
International Annual Conference of the American Society for Engineering Management 2015, ASEM 2015, 7 October 2015 through 10 October 2015
Available from: 2016-04-28 Created: 2016-04-28 Last updated: 2016-04-28Bibliographically approved

Open Access in DiVA

No full text

Scopus

Search in DiVA

By author/editor
Rastegari, Ali
By organisation
Innovation and Product Realisation
Production Engineering, Human Work Science and Ergonomics

Search outside of DiVA

GoogleGoogle Scholar

Total: 25 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf