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Vilket spår tar du?: En studie om hur rumsliga element kan förbättra förståelsen kring avdelningars placering i ett möbelvaruhus
Mälardalen University, School of Innovation, Design and Engineering.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna rapport presenterar en studie i hur ett nytt kundvägledningssystem kan

utformas för att underlätta navigationen på ett möbelvaruhus. Arbetet

genomfördes i samarbete med IKEA Örebro där syftet var att varuhuset skulle få

en tydligare kundvägledning, för att på så sätt förbättra kundernas förståelse kring

avdelningarnas placering. I nuläget brister kundvägledningen i språk, färg,

navigation och tillgänglighet, vilket kan leda till att kunderna känner sig

förvirrade.

För att hitta en bättre lösning till ett gestaltningsförslag applicerades olika

metoder. Dessa metoder bestod av intervjuer, observation och en rumsligs analys

där både användarnas behov och det befintliga rummet studerats.

Med stöd från litteraturen och resultaten ifrån de empiriska studierna utvecklades

ett gestaltningsförslag som presenteras i denna rapport. Gestaltningsförslaget

presenteras i form av text och tillhörande bilder som tagits fram utifrån 3D

programmet SketchUp. Genom nya lösningar ska detta gestaltningsförslag öka

förutsättningarna till ett mer navigerbart kundvägledningssystem på IKEA.

Abstract [en]

This thesis work presents a study about how a new customer guidance system can

be designed to facilitate navigation in a furniture store. The thesis work was

carried out at IKEA Örebro were the goal was to help the department store with a

clearer customer guidance system and by this improve the customers

aknowledgement about the placement of the sections. The guidance system can be

improved in both language, shape, color and accessibility, that today leads to

confusion among the customers.

To find the optimal design proposal different methods were applied. This methods

consisted in interviews, observation, and a spatial analysis were both needs of the

users and the existing room were studied.

With the support from the literature and the results of the empirics a design

proposal was created which is presented in this thesis work. The design proposal

is presented in both text and pictures from the 3D program SketchUp. Through

new solutions the design proposal should improve the conditions for a more

navigable customer guidance systems at IKEA.

Place, publisher, year, edition, pages
2015. , 40 p.
Keyword [en]
Information design, spatial design, spatial elements, wayfinding
Keyword [sv]
Informationsdesign, rumslig gestaltning, rumsliga element, wayfinding
National Category
Design Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-29939OAI: oai:DiVA.org:mdh-29939DiVA: diva2:882858
Subject / course
Information Design
Presentation
2015-06-05, Eskilstuna, 10:30 (Swedish)
Supervisors
Examiners
Available from: 2015-12-17 Created: 2015-12-15 Last updated: 2015-12-17Bibliographically approved

Open Access in DiVA

Malin Sahlander Examensarbete 2015(29087 kB)172 downloads
File information
File name FULLTEXT01.pdfFile size 29087 kBChecksum SHA-512
733dbe9902dfccc676f28d5d1d76984573abe6da83300ce20d5fd52ee81d2d5971aa6d4ed1a984194190a6fe2c78f0d38cafbf559bd2f5c81962d435307d62a5
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • de-DE
  • en-GB
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  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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