mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Implementation and Benefits of CRM in Hotel Industry: A comparative study ofClarion Collection hotel and Scandic hotel in Västerås
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2015 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. But this can be achieved through considering major factors that influencing CRM implementation. CRM benefits also realized in both operational and strategic.

Place, publisher, year, edition, pages
2015. , 58 p.
Keyword [en]
CRM, CRM implementation, CRM benefits, Scandic hotel, Clarion hotel, CRM process in hotel
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-28888OAI: oai:DiVA.org:mdh-28888DiVA: diva2:852653
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2015-09-10 Created: 2015-09-09 Last updated: 2015-09-10Bibliographically approved

Open Access in DiVA

fulltext(1525 kB)452 downloads
File information
File name FULLTEXT01.pdfFile size 1525 kBChecksum SHA-512
9c3216785cc32c903797574e12496dd077bd885be0626943777bed06e0d37cf3e669e98e5e82822223048e031bd26494c5aa47ed591ff4b8f65da22df3550d66
Type fulltextMimetype application/pdf

By organisation
School of Business, Society and Engineering
Social SciencesBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 452 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 912 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf