The Impact of Brand Extension on Profitability : A Case Study of Friends Arena

Jonsson, Louise; Kekesi, Peter

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The Impact of Brand Extension on Profitability: A Case Study of Friends Arena

Jonsson, Louise

Mälardalen University, School of Business, Society and Engineering.

Kekesi, Peter

Mälardalen University, School of Business, Society and Engineering.

2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2015.

Keywords [en]

Brand extension, Stadium, Profitability

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:mdh:diva-28584OAI: oai:DiVA.org:mdh-28584DiVA, id: diva2:840068

Supervisors

Safari, Aswo

Examiners

Maaninen-Olsson, Eva

Available from: 2015-08-17 Created: 2015-07-06 Last updated: 2015-08-17Bibliographically approved

Open Access in DiVA

The Impact of Brand Extension on Profitability(1050 kB)

3145 downloads

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File name FULLTEXT01.pdfFile size 1050 kBChecksum SHA-512

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Total: 3146 downloads

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