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The Impact of Brand Extension on Profitability: A Case Study of Friends Arena
Jonsson, Louise
Mälardalen University, School of Business, Society and Engineering.
Kekesi, Peter
Mälardalen University, School of Business, Society and Engineering.
2015 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2015.
Keywords [en]
Brand extension, Stadium, Profitability
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:mdh:diva-28584
OAI: oai:DiVA.org:mdh-28584
DiVA, id:
diva2:840068
Supervisors
Safari, Aswo
Examiners
Maaninen-Olsson, Eva
Available from:
2015-08-17
Created:
2015-07-06
Last updated:
2015-08-17
Bibliographically approved
Open Access in DiVA
The Impact of Brand Extension on Profitability
(1050 kB)
3145 downloads
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FULLTEXT01.pdf
File size
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5fd21a222bce15b17d8eb7d61fc358bfa9566ffff841c1b11a7ac919c35bc8703155f7abed7109778c4811598e31a9f642a551e9e6cf12637e18d9166f65e5b6
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Economics and Business
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Total: 3146 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28584
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http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:840068
Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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html
text
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html
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