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Nu ska jag berätta en saga: En studie om hur berättarteknik kan främja läsvärde och läsbarhet i ett informationsmaterial
Mälardalen University, School of Innovation, Design and Engineering.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly’s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly’s old information-brochure, literature studies, a qualitative interview, and an user test. The study consists of a theoretical and a practical part, where I, in the theoretical part, place the foundation of the practical one, in which I present a suggestion of a new brochure-design.

Abstract [sv]

I denna studie har jag undersökt hur berättartekniska grepp kan användas för att främja läsvärde och läsbarhet i informationsmaterial. För att avgränsa mig har jag fokuserat på kommunikationsbyrån Mandolys informationsbroschyr som ska upplysa andra företag om den egna utvecklingspotentialen i ett samarbete med Mandoly. Syftet med min studie är att undersöka hur information kan bli mer läsvärd och på så vis väcka intresse hos målgruppen. I min studie har jag använt mig av fyra metoder: analys av befintligt material, litteraturstudier, kvalitativ intervju samt en utprovning. Studien består av en teoretisk och en praktisk del, där jag i den teoretiska delen lägger grunden för den praktiska delen i vilken jag presenterar ett designförslag. 

Place, publisher, year, edition, pages
2015. , 66 p.
National Category
Design Languages and Literature Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-28465OAI: oai:DiVA.org:mdh-28465DiVA: diva2:825695
Subject / course
Information Design
Supervisors
Examiners
Available from: 2015-06-25 Created: 2015-06-24 Last updated: 2015-06-25Bibliographically approved

Open Access in DiVA

fulltext(24436 kB)152 downloads
File information
File name FULLTEXT01.pdfFile size 24436 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Innovation, Design and Engineering
DesignLanguages and LiteratureEngineering and Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf