mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Bidirectional associations between descriptive and injunctive norms
Mälardalen University, School of Education, Culture and Communication, Educational Sciences and Mathematics. Stockholm University, Sweden. (Matematik/tillämpad matematik)ORCID iD: 0000-0002-7164-0924
Stockholm University, Sweden.ORCID iD: 0000-0002-9750-5835
Stockholm University, Sweden.
2015 (English)In: Organizational Behavior and Human Decision Processes, ISSN 0749-5978, E-ISSN 1095-9920, Vol. 127, p. 59-69Article in journal (Refereed) Published
Abstract [en]

Modern research on social norms makes an important distinction between descriptive norms (how people commonly behave) and injunctive norms (what one is morally obligated to do). Here we propose that this distinction is far from clear in the cognition of social norms. In a first study, using the implicit association test, the concepts of "common" and "moral" were found to be strongly associated. Some implications of this automatic common-moral association were investigated in a subsequent series of experiments: Our participants tended to make explicit inferences from descriptive norms to injunctive norms and vice versa; they tended to mix up descriptive and injunctive concepts in recall tasks; and frequency information influenced participants' own moral judgments. We conclude by discussing how the common-moral association could play a role in the dynamics of social norms. 

Place, publisher, year, edition, pages
Elsevier, 2015. Vol. 127, p. 59-69
National Category
Psychology (excluding Applied Psychology)
Research subject
Mathematics/Applied Mathematics
Identifiers
URN: urn:nbn:se:mdh:diva-28180DOI: 10.1016/j.obhdp.2014.09.011ISI: 000358468800006Scopus ID: 2-s2.0-84930821947OAI: oai:DiVA.org:mdh-28180DiVA, id: diva2:818504
Funder
Swedish Research Council, 2009-2390Available from: 2015-06-09 Created: 2015-06-09 Last updated: 2017-12-04Bibliographically approved

Open Access in DiVA

Eriksson_Strimling_Coultas(427 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 427 kBChecksum SHA-512
b188b446c9564966922f4beb2007bbf8c305c79c4bc7c68dd7195a510228d0d5577491a9d11666b3923428f81b7449d3ff46da8a69bfa1ab28438924217dfaa3
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records BETA

Eriksson, KimmoStrimling, Pontus

Search in DiVA

By author/editor
Eriksson, KimmoStrimling, Pontus
By organisation
Educational Sciences and Mathematics
In the same journal
Organizational Behavior and Human Decision Processes
Psychology (excluding Applied Psychology)

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 54 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf