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Bidirectional associations between descriptive and injunctive norms
Mälardalen University, School of Education, Culture and Communication, Educational Sciences and Mathematics. Stockholm University, Sweden. (Matematik/tillämpad matematik)ORCID iD: 0000-0002-7164-0924
Stockholm University, Sweden.ORCID iD: 0000-0002-9750-5835
Stockholm University, Sweden.
2015 (English)In: Organizational Behavior and Human Decision Processes, ISSN 0749-5978, E-ISSN 1095-9920, Vol. 127, 59-69 p.Article in journal (Refereed) Published
Abstract [en]

Modern research on social norms makes an important distinction between descriptive norms (how people commonly behave) and injunctive norms (what one is morally obligated to do). Here we propose that this distinction is far from clear in the cognition of social norms. In a first study, using the implicit association test, the concepts of "common" and "moral" were found to be strongly associated. Some implications of this automatic common-moral association were investigated in a subsequent series of experiments: Our participants tended to make explicit inferences from descriptive norms to injunctive norms and vice versa; they tended to mix up descriptive and injunctive concepts in recall tasks; and frequency information influenced participants' own moral judgments. We conclude by discussing how the common-moral association could play a role in the dynamics of social norms. 

Place, publisher, year, edition, pages
Elsevier, 2015. Vol. 127, 59-69 p.
National Category
Psychology (excluding Applied Psychology)
Research subject
Mathematics/Applied Mathematics
Identifiers
URN: urn:nbn:se:mdh:diva-28180DOI: 10.1016/j.obhdp.2014.09.011ISI: 000358468800006Scopus ID: 2-s2.0-84930821947OAI: oai:DiVA.org:mdh-28180DiVA: diva2:818504
Funder
Swedish Research Council, 2009-2390
Available from: 2015-06-09 Created: 2015-06-09 Last updated: 2017-12-04Bibliographically approved

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The full text will be freely available from 2018-07-01 14:37
Available from 2018-07-01 14:37

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Eriksson, KimmoStrimling, Pontus

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf