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BUSINESS RELATIONSHIPS IN THE INTERNATIONALIZATION PROCESS:: A case study of Wipf AG and their expansion to the US valve market
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research Questions

Is there a connection between the internationalization process model and Wipf AG’s expanding to the US valve market? What roles do business relationships play in the internationalization process model?

Purpose

The aim of this thesis is to research the connection between the business network internationalization process theory and a real business case. The thesis researches furthermore the role of business relationships in the internationalization process in a network perspective.

Method

In order to fulfill the purpose of this thesis, former studies on the topic were examined and semi-structured interviews were the base for collecting information from the management at Wipf AG. To develop a conclusion, critical analysis was made in order to answer the research question and suggestions were given at the end.

Conclusion

The connection between the business network internationalization model by Johanson & Vahlne (2009) and Wipf AG’s expanding to the US valve market became evident during the research. The findings show that the model is applicable and suitable to explain the internationalization process of Wipf AG. Furthermore, the business relationships were identified as a crucial element in the model and the expansion of Wipf AG’s business network. The relationships have an influence on the opportunity creation and exploitation, which is the driving force behind the internationalization process.

Place, publisher, year, edition, pages
2015. , 54 p.
Keyword [en]
Internationalisation, Business Relationships, Relationship Management, Wipf AG
Keyword [de]
Internationalisierung, Geschäftsbeziehungen, Beziehungsmanagement, Wipf AG
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-27707OAI: oai:DiVA.org:mdh-27707DiVA: diva2:795611
External cooperation
Wipf AG
Subject / course
Business Administration
Presentation
2015-01-09, Mälardalen Högskolan, Västerås, 21:36 (English)
Supervisors
Examiners
Available from: 2015-08-17 Created: 2015-03-16 Last updated: 2015-08-17Bibliographically approved

Open Access in DiVA

Business Relationships in the Internationalization Process(1192 kB)81 downloads
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File name FULLTEXT01.pdfFile size 1192 kBChecksum SHA-512
f7ab479a87bebea0e42a41831bf7ebca9ef8e9170a879cbb6e5b322e6d687fa8f1270300c5a577e8c069cecc31080ebd87852f0865bb8306082a0c8d5184eb63
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf