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Projekt annorlunda: Hur man på ett annorlunda sätt lockar ungdomar till tekniska och industriella gymnasieutbildningar
Mälardalen University, School of Innovation, Design and Engineering.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med det här examensarbetet var att undersöka hur ungdomar i åldrarna 13-16 år resonerar kring sina gymnasieval och sin framtid. Detta skulle bidra till att lättare kunna ta fram ett material som intresserar ungdomar och som får de att söka tekniska och industriella utbildningar i Eskilstuna.

Ungdomar blir i högstadiet utsatta för en mängd reklam- och informationsmaterial, arbetet gick därför ut på att locka de med informationsmaterial som kan ses som ”indirekt reklam”. Då föräldrarna påverkar ungdomarnas gymnasieval var det viktigt att materialet även skulle rikta sig till dem.

Arbetet skedde i samarbete med Teknikcollege Mälardalen, en kvalitetstämpel på utbildning inom teknik och industri. För att kunna genomföra arbetet intervjuade jag studievägledare på två högstadieskolor i Eskilstuna. Jag genomförde också två utprovningar på målgruppen; högstadieelever mellan åldrarna 13-16 år. Utprovningarna ägde rum i elevernas vanliga klassrum och skedde gruppvis, det vill säga hela klassen på en gång.

Resultatet av arbetet visade att ungdomar uppskattar rak och tydlig information. Det visade sig också att ungdomar, trots den ökade läsningen på mobiltelefoner och datorer, föredrar ett fysiskt material att få hem i brevlådan, speciellt när det kommer till gymnasievalet. Jag försökte skapa korta, informativa texter med fokus på rubrikerna. Det var också rubrikerna som var i fokus under mina utprovningar.

Abstract [en]

The purpose of this thesis was to explore how young people aged 13-16 years reflect on their choice to upper secondary school and also their future. This was made in order to make it easier to develop a material that interests young people to apply for technical and industrial training in Eskilstuna.

Young people are in high school exposed to a variety of advertising and information materials. My job was therefore to attract these students with information that may be viewed as “indirect advertising”. Because the parents affect young people when it comes to their choice of training in upper secondary school, it was important that the material would also be suited for them.

The work was done in collaboration with Teknikcollege Mälardalen, a quality stamp on education in technology and industry. To do the work I interviewed student counselors at two high schools in Eskilstuna. I also tested the texts on my target group; high school students aged 13-16. The testing were held in the students' regular classrooms and occurred in groups, that is, the whole class at once.

The results of this work showed that young people appreciate direct and clear information. It was also found that young people, despite the increased reading on cell phones and computers, prefer a physical material to get in the mail, especially when it comes to their future choice. I tried to create short, informative texts, focusing on the headlines. It was also the headlines that were in focus during my tests.

Place, publisher, year, edition, pages
2014. , 62 p.
Keyword [sv]
ungdomar, gymnasiet, locka, utbildning, textdesign
National Category
Media and Communications Languages and Literature
Identifiers
URN: urn:nbn:se:mdh:diva-25761OAI: oai:DiVA.org:mdh-25761DiVA: diva2:736721
External cooperation
Teknikcollege
Subject / course
Information Design
Presentation
2014-08-08, Eskilstuna, 12:08 (Swedish)
Supervisors
Examiners
Available from: 2014-08-12 Created: 2014-08-08 Last updated: 2014-08-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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More styles
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  • de-DE
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  • Other locale
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Output format
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