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Corporate Social Responsibility for Competitiveness: A case study of ABB
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. The strongest, firmly established evidence of a positive effect of CSR on competitiveness appears in image/reputation dimension following by financial performance and innovation. Productivity and quality appeared less storng relations with CSR dimensions. Culture, a new dimension in CSR has been identified.

Place, publisher, year, edition, pages
2014. , 67 p.
Keyword [en]
CSR, Marketing, International marketing, Competitiveness
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-25421OAI: oai:DiVA.org:mdh-25421DiVA: diva2:730576
Subject / course
Business Administration
Presentation
2014-06-02, Akademin för ekonomi, samhälle och teknik, School of Business, Society and Engineering, Mälardalens Högskola, Västerås, 14:45 (English)
Supervisors
Examiners
Available from: 2017-03-20 Created: 2014-06-28 Last updated: 2017-03-20Bibliographically approved

Open Access in DiVA

fulltext(1762 kB)101 downloads
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f6f7a2dcaad858197f1fdcf2271c2d3a994101e17f79554b69d8f0c8501afa1e113aa0cae482c884c93601144807fcc7563733e5d2e9c84208e32d44cd0ce44e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf