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Analysing the Communication Gap in a Business-to-Business Setting: A Qualitative Study of Alpha Inc. Sweden and its After Sales Service
Müller, Sabine
Mälardalen University, School of Business, Society and Engineering.
Safarova, Veronika
Mälardalen University, School of Business, Society and Engineering.
Villavicencio, Michelle
Mälardalen University, School of Business, Society and Engineering.
2014 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2014. , p. 55
Keywords [en]
B2B, Communication Gap, Gap Model, Internal Branding, IMC, Services, Service Encounter, Service Marketing Triangle, Service Quality
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-25335
OAI: oai:DiVA.org:mdh-25335
DiVA, id:
diva2:727461
Supervisors
Lampou, Konstantin
Examiners
Maaninen‐Olsson, Eva
Available from:
2014-07-04
Created:
2014-06-20
Last updated:
2014-07-04
Bibliographically approved
Open Access in DiVA
Analysing the Communication Gap in a Business-to-Business Setting: A Qualitative Study of Alpha Inc. Sweden and its After Sales Service
(1000 kB)
1781 downloads
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FULLTEXT01.pdf
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b397f56a62976ff9aa64a8785be50f68da00722813757c2a66285ebb81e2d38a60d3c8247dc09f6a4da24af5f250c66a8440303783f635b1e380505fa7c0b302
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Business Administration
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Total: 1781 downloads
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modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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