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Swedish tourists’ perceptions, satisfactions and behavioral intentions toward Thailand Destination. A study based on the post-purchase stage
Mälardalen University, School of Business, Society and Engineering.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components.

A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data. 

Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand. 

Place, publisher, year, edition, pages
2014. , 69 p.
Keyword [en]
destination image, tourist satisfaction, tourist behavioral intention, Thailand tourism
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-25305OAI: oai:DiVA.org:mdh-25305DiVA: diva2:726858
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2014-07-04 Created: 2014-06-18 Last updated: 2014-07-04Bibliographically approved

Open Access in DiVA

Vinh Hoang 2014 final version after final seminar_All revised(938 kB)465 downloads
File information
File name FULLTEXT01.pdfFile size 938 kBChecksum SHA-512
1d225e49f576896068ab44a1f78cd2881a8e5c727aa87a4909c3f44ac6aa8269e587e0683aad0432720b2b95e65856921e005feb0b12733e706fba5b7c546b71
Type fulltextMimetype application/pdf

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Total: 465 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf