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Storyboarding - Framing the "frame" of opportunity
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.ORCID iD: 0000-0003-0835-8261
Mälardalen University, School of Innovation, Design and Engineering.
Mälardalen University, School of Innovation, Design and Engineering.
Mälardalen University, School of Innovation, Design and Engineering.
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2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The design brief is commonly a written description of a scope for a design problem that requires some kind of visual design. The exploration of opportunities before formulating the design brief results in framing and reframing the problem to create a common shared understanding of the problem. In this paper the applicability of Storyboard, the actual making of the storyboard, and its values to the front-front end of innovation is examined. Experiments has been performed in order to test three hypotheses and validate the results, in total four experiments was performed consisting of 25 teams developing 17 concepts. The three hypotheses focus, regarding type of innovation, scope and level of ambiguity, creates understanding of the values storyboarding can add with regards to framing opportunity for innovation in the front-front end of innovation. The result shows that storyboarding contribute to a narrow focus in creating the brief. Regarding the innovation type the hypothesis could not be confirmed, but storyboarding enables a reflection on both meaning and function. There were also some indications on ambiguity in the brief, but this hypothesis was not confirmed.© 2013 The Design Society.

Place, publisher, year, edition, pages
2013. Vol. 7 DS75-07, 267-276 p.
Keyword [en]
Early design phases, Framing, Human behaviour in design, Innovation, Storyboarding, Design problems, Early design phasis, Human behaviour in designs, Innovation types, Shared understanding, Written description, Experiments, Design
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-25002Scopus ID: 2-s2.0-84897635247OAI: oai:DiVA.org:mdh-25002DiVA: diva2:717574
Conference
19th International Conference on Engineering Design, ICED 2013, 19 August 2013 through 22 August 2013, Seoul
Available from: 2014-05-15 Created: 2014-05-15 Last updated: 2015-02-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf