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Subliminal priming: Manipulation till att välja en specifik kulör på plastpåse
Mälardalen University, School of Health, Care and Social Welfare.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Subliminal priming : Manipulation to choose a specific colour on a plastic bag (English)
Abstract [sv]

Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om kunderna valde den primade kulören på plastpåse eller inte. Kontrollgruppen bestod av 117 personer och dessa fick inte se någon skylt. Resultatet visade en signifikant skillnad, deltagarna valde samma kulör på plastpåse som skylten. Inga könsskillnader påträffades. Forskning visar att primingeffekter kan motstridas genom att individen gör sig medveten av potentiell omedveten påverkan.

Abstract [en]

Primed information is more accessible in memory and can thus easily be recognized. Prerequisites for priming include subliminal perception, goals, reliability, non alert and non habitually. The study aims to gain broader understanding regarding subliminal primings influence. The purpose of this thesis was to see whether the customers in a store could be manipulated, primed, to take a specific colour on plastic bags at checkout and if there are any gender differences in the effect of priming. Participants were 490 customers, of whom 333 men. Two different signs with different colours were placed at the checkout. It was noted if customers chose the primed colour of the plastic bag or not. The results showed a significant difference, the participants chose the same colour on the plastic bag as the sign. No gender differences were found. Research shows that priming effects can be opposed if people make themselves aware of potential unconscious influences.

Place, publisher, year, edition, pages
2014. , 10 p.
Keyword [en]
priming, subliminal, elections, bag, color, colour, psychology, nordberg, Rickard, mdh, mälardalen, Eskilstuna, Västerås, sps126, behavioral, behavioral, course, hvv, health, care, welfare, essay, c-essay, advertisement, gender, decision making, gender, advertising, perception, marketing, emotion, technique, Swedish law, colors, people, individuals, plastic bag, popcorn, Vicary, manipulation, specific, business, shop, trend, alcohol, choice, Choosing, decision making, behaviour
Keyword [sv]
priming, subliminal, val, påse, färg, kulör, psykologi, nordberg, rickard, mdh, mälardalen, eskilstuna, västerås, sps126, beteendevetenskap, beteendevetare, kurs, hvv, hälsa, vård, välfärd, uppsats, c-uppsats, colour, advertisement, gender, decision making, kön, reklam, perception, marknadsföring, emotion, metod, svensk lag, färger, människor, individer, plastpåse, påse, popcorn, vicary, manipulation, specifik, affär, shop, trend, alkohol, examen, beteende
National Category
Psychology
Identifiers
URN: urn:nbn:se:mdh:diva-24822OAI: oai:DiVA.org:mdh-24822DiVA: diva2:710252
Subject / course
Psychology
Supervisors
Examiners
Available from: 2014-07-01 Created: 2014-04-05 Last updated: 2014-07-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf