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Lojalitet - myt eller verklighet?: En kvantitativ studie om lojalitet på apoteksmarknaden
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med uppsatsen är att undersöka hur lojala konsumenterna på apoteksmarknaden i Katrineholm är. Eventuella samband mellan kön och lojalitetstyp samt åldersgrupp och lojalitetstyp undersöktes även. För att uppnå syftet genomfördes en kvantitativ undersökning med hjälp av enkäter, där 240 svar samlades in. Konsumenterna delades in i de fyra lojalitetstyper som tas upp i Dick och Basus lojalitetsmodell. Analysen visar att kön inte spelar in i vilken lojalitetstyp individen tillhör. Åldersgruppstillhörighet har dock en signifikant påverkan. 

Place, publisher, year, edition, pages
2013.
Keyword [en]
loyalty, the pharmacy market, pharmacy, Dick and Basu’s framework, quantitative survey, consumer loyalty, customer loyalty, cross-tab analysis
Keyword [sv]
lojalitet, apoteksmarknaden, apotek, Dick och Basus modell, kvantitativ studie, konsumentlojalitet, kundlojalitet, korstabellsanalys
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-24769OAI: oai:DiVA.org:mdh-24769DiVA: diva2:706866
Subject / course
Business Administration
Presentation
2013-05-29, 08:41 (Swedish)
Supervisors
Examiners
Available from: 2014-07-04 Created: 2014-03-23 Last updated: 2014-07-04Bibliographically approved

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fulltext(1087 kB)296 downloads
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File name FULLTEXT01.pdfFile size 1087 kBChecksum SHA-512
7fbfb1e0d63dbc393b333b3c40e22bf7c0c0383732637ec40426b516db19c872e23897e041edba5e9678daae82f0b22dfd6f36338038140e7c3d826c96a04875
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf