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How to enter Brazil?: From a Market Knowledge and Business Network perspective
Mälardalen University, School of Business, Society and Engineering.
2014 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

The collection of data for this study was performed through an 11-week Minor Field Study in Brazil in the year 2013. The main subject of the study related to the internationalization process of companies, knowledge management and business networks theories. The work was performed as a case study with a qualitative approach. Primary data collection included a semi-structured interview to the president of the Chamber of Commerce in Brazil, informal conversations with employees at management positions in Swedish Firms and On-site observations of the author in the country of study. Secondary data collection was obtained from market analyses reports, business reports, theses related to the subject of study, official websites, newspapers and other digital and analogue sources of information. The languages used for the collection of data are English, Swedish, Spanish and Portuguese. This work researched about how Swedish firms can obtain relevant market knowledge to enter Brazil and to choose its foreign mode of entry. The conclusion of this research leads to the fact that Swedish Companies should aim to acquire a relevant position within international and domestic business networks related to the country of destination to enjoy the possibility of learning and creating new market knowledge. Though incrementing its commitment decisions, trust, and the discovery of opportunities through trust-building activities. In regards of the choice of market entry mode, there is not a perfect standardized mode of entry for all the types of firms entering Brazil but by acknowledging the capabilities and resources of the own firm and its business networks, a firm should choose its mode of entry by seeking the highest risk-adjusted return on investment.

Place, publisher, year, edition, pages
2014. , 39 p.
Keyword [en]
The internationalization process, stage model, IP model, born-global, foreign market entry mode, market knowledge, market commitment and business networks.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-24579OAI: oai:DiVA.org:mdh-24579DiVA: diva2:699935
Subject / course
Business Administration
Presentation
2014-01-08, R-204, Mälardalen University, Västerås, 07:19 (English)
Supervisors
Examiners
Projects
Minor Field Studies (MFS)
Available from: 2014-04-22 Created: 2014-03-03 Last updated: 2014-04-22Bibliographically approved

Open Access in DiVA

How to Enter Brazil(1251 kB)114 downloads
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File name ATTACHMENT01.pdfFile size 1251 kBChecksum SHA-512
14b98e5a7ae5d0412f34dbc421a3bd097e6a889b6c0328dac80dda5423f41e01f31e8370f64ef37f48c411e13669a74b2685638ff9898f70fe811cd16c382c7c
Type attachmentMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf