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Faster, sooner, more efficient: New technologies in competitive intelligence analysis
Technological Watch and Competitive Intelligence, Madrid, Spain.
Technological Watch and Competitive Intelligence, Madrid, Spain.
Technical University of Madrid.
Technical University of Madrid.
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2013 (English)Conference paper (Refereed)
Abstract [en]

New Internet-based technologies are transforming the business model around the world. This paper will discuss the role of new competitive watch and intelligence platforms in a business practical case. We review the different information sources in combination with other data (like financial data or social media) to create intelligence. Analyzing tools allow detecting connections between data so that the company can identify changes, adapt its products to new customers or anticipate market movements. Practical business case is presented using VicuboCloud™ solution for collecting and analyzing information for decision-making.

Place, publisher, year, edition, pages
2013. 76-84 p.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-23982ISBN: 978-80-554-0648-0 (print)OAI: oai:DiVA.org:mdh-23982DiVA: diva2:682380
Conference
The second International Conference of Informatics and Management Sciences - ICTIC 2013
Available from: 2013-12-27 Created: 2013-12-22 Last updated: 2015-12-29Bibliographically approved

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Martínez-Ortega, José-Fernán
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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Output format
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