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Nuevas tecnologías en análisis de inteligencia competitiva: Casos prácticos
Technological Watch and Competitive Intelligence e-intelligent.
Technological Watch and Competitive Intelligence e-intelligent.
Technical University of Madrid.
Technical University of Madrid.
Show others and affiliations
2013 (Spanish)In: Profesional de la Informacion, ISSN 1386-6710, Vol. 22, no 5, 448-454 p.Article in journal (Refereed) Published
Abstract [es]

 Las nuevas tecnologías basadas en internet están transformando los modelos de negocio en todo el mundo. Se plantea el uso de las nuevas plataformas de vigilancia tecnológica e inteligencia competitiva en unos casos prácticos en el entorno empresarial. Se repasan las diferentes fuentes de información en combinación con otros datos (como información tecnológica y datos financieros) para la creación de inteligencia. Las herramientas de análisis permiten detectar relaciones entre los datos de manera que las organizaciones pueden identificar cambios, adaptar sus productos a nuevos consumidores o anticipar los movimientos del mercado. Se describen 3 casos prácticos usando la solución VicuboCloud en la recolección y análisis de información para la toma de decisiones.

Abstract [en]

New internet-based technologies are transforming the business model around the world. The use of new competitive watch and intelligence platforms is discussed. We review the information sources used in combination with other data (e.g., financial and technological data) to create intelligence. Analytical tools allow the detection of connections between data so that the company can identify changes, adapt products to new customers, or anticipate market movements. Three practical cases are presented using the VicuboCloud solution to collect and analyze information for decision-making.

Place, publisher, year, edition, pages
EPI, SCP , 2013. Vol. 22, no 5, 448-454 p.
National Category
Engineering and Technology
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:mdh:diva-23994DOI: 10.3145/epi.2013.sep.10ISI: 000325743200010Scopus ID: 2-s2.0-84885786631OAI: oai:DiVA.org:mdh-23994DiVA: diva2:682375
Available from: 2013-12-27 Created: 2013-12-22 Last updated: 2014-06-17Bibliographically approved

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Martínez-Ortega, José-Fernán
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf