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Relationship Development in Greenfield Expansions
Uppsala University.
Copenhagen Business School, Denmark. (IEO)ORCID iD: 0000-0003-4425-9367
2013 (English)In: International Business Review, ISSN 0969-5931, Vol. 22, no 2, 381-391 p.Article in journal (Refereed) Published
Abstract [en]

This paper investigates conceptually how new Greenfield subsidiaries develop relationships over time. We focus our analysis on the earliest start-up stage of new Greenfield subsidiaries, and on the dynamics of relationships development with five different groups of actors within the MNC and the local environment of the new Greenfield. We argue that relationship strength, or the intensity of interaction and resource exchange, depends on the new Greenfield's degree of dependence or interdependence within these relationships and develop propositions based on institutional theory, resource dependency theory and network approaches. In the concluding sections we suggest directions for future work to enhance understanding of the dynamics of relationship management in new Greenfield expansions.

Place, publisher, year, edition, pages
2013. Vol. 22, no 2, 381-391 p.
National Category
Economics and Business Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-23725DOI: 10.1016/j.ibusrev.2012.05.004ISI: 000316515200003Scopus ID: 2-s2.0-84875249315OAI: oai:DiVA.org:mdh-23725DiVA: diva2:680702
Available from: 2013-12-18 Created: 2013-12-18 Last updated: 2014-06-13Bibliographically approved

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