The task is to analyze, how different services can be designed for the SegBus multiprocessor platformand observe the improvement in system performance. In this paper, we utilize the concept of broadcasting and multicasting service from standard data bus for multiprocessor systems to enhance the performance of SegBus platform. The running example is represented by the H.264 encoder. TheSegBus platform architecture, the communication mechanism, the arbitration scheme, the allocation of processing elements on the platform, and the broadcasting services and their implementation are the main topics analyzed here.