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Storyboarding: Framing and reframing the design brief
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. (Design and visualization)ORCID iD: 0000-0003-0835-8261
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.
2013 (English)In: DS 75-7: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.7: Human Behaviour in Design, Seoul, Korea, 19-22.08.2013, 2013Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents findings from an explanatory experiment, developing understandingabout Storyboarding in the front front end of innovation. The experiment set-up is to test howStoryboard is different from the common way of working before creating a design brief,writing documents, and to create a research agenda in order to explore this phenomena indepth. The experiment was performed in the context of a multidisciplinary conceptdevelopment course with eight teams. These teams were divided in two groups where onegroup created a Storyboard brief and the other a written brief. As results three hypotheses aredeveloped for further research. Also we conclude that Storyboard seems to be more promisingto support innovation projects that need focusing in a narrower area, but in that area moreopen to freedom of interpretation and reframing of a problem at its roots.

Place, publisher, year, edition, pages
2013.
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-20884OAI: oai:DiVA.org:mdh-20884DiVA: diva2:640351
Conference
20th International Product Development Management Conference, Paris, France, 23-25 June 2013.
Funder
Knowledge Foundation
Available from: 2013-08-13 Created: 2013-08-13 Last updated: 2015-12-08Bibliographically approved
In thesis
1. Storyboarding: Framing and Reframing Opportunities in the Front-Front end of Innovation
Open this publication in new window or tab >>Storyboarding: Framing and Reframing Opportunities in the Front-Front end of Innovation
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This research proposes that design and visual thinking in combination with narrative theory contribute to enhance knowledge of innovation processes and support managers in their work. In particular, the focus is on the use of Storyboarding to support a better definition of a project’s brief. Innovation studies have shown that the initial phases of innovation processes (typically called the “front end of innovation”) are crucial for success. A proper definition of a brief, that occurs at the front of the front end, is therefore one of the most relevant events in innovation. This study investigates the early phases of innovation by developing and evaluating a new method for developing a brief.

First, an explorative approach has been used in order to develop knowledge of challenges in the front end of innovation and how design thinking, visual thinking and narratives can bring new insights in teamwork. In this explorative search the use of case studies has been employed. Then, the explorative search has focused onthe use of Storyboarding as a tool for reflection, and in particular for igniting dynamics of framing and reframing of innovation problems. Finally, in order to create a deeper knowledge in the use of storyboarding three hypotheses has been evaluated, four experiments has been conducted with the involvement of more than 60 people defining innovation briefs. In these experiments, storyboarding (visual and narrative) has been used to support “thinking” that leads to the brief. In other words, storyboarding has been seen as a process to enable innovation teams to think differently or more precisely, rather than just a tool to represent or to communicate the brief. The experiments show that using storyboarding has effects that can support innovation management. First, storyboarding is useful if management wants to “stimulate” a reflection on meaning when developing a brief, i.e. when they want an innovation team to consider both utilitarian and emotional/symbolic factors in an innovation process. Second, Storyboarding brings a narrower focus, compared to traditional written briefs, within the “area of interest” brought up by management, which sometimes may be asked for when the organization is in search for reframing the direction of innovation.

Abstract [sv]

Denna avhandling föreslår att design och visuellt tänkande i kombination med narrativ teori kan bidra till en bättre förståelse och ledning av innovationsprocesser. Framför allt med fokus på användningen av storyboarding för att stödja en bättre definition av ett projekts uppdragsbeskrivning, eller som det kallas en ”brief”. Tidigare innovationsforskning har visat att de inledande faserna av innovationsprocesser (vanligen kallad “the front end of innovation”) är av avgörande betydelse för att innovationer skall nå framgång. En ordentligt utformad ”brief”, formulerad tidigt, i de inledande faserna av innovationsprocessen är således en av de mest relevanta händelserna för framgångsrikt innovationsarbete. Denna forskning bidrar till kunskap i de tidiga faserna av innovationsprocessen genom att utveckla och utvärdera en ny metod för att utveckla en ”brief”, storyboarding.

Först så har en explorativ metodik använts för att skapa förståelse för de tidiga faserna av innovation och hur metoder och teorier från design, visuellt tänkande och narrativ kan ge nya insikter i teamarbete. I denna explorativa del så har fallstudier använts som forskningsstrategi. Därefter så har mitt sökande efter förståelse fokuserats på användningen av storyboarding som ett verktyg för reflektion, och i synnerhet att formulera och omformulera inramningen av möjligheter för innovation. Slutligen, för att skapa en djupare förståelse av storyboarding, så har tre hypoteser utvärderats med hjälp av ett antal experiment med mer än 60 personers deltagande där team utvecklar en ”brief”. I dessa experiment så har Storyboarding använts för att stödja teamens “tänkande” för att utveckla en ”brief”. Med andra ord så har Storyboarding setts som en process för att möjliggöra för team att tänka annorlunda eller mer exakt, snarare än bara ett verktyg för att representera eller för att kommunicera en ”brief”. Experimenten visar att användningen av Storyboarding har ett antal effekter som kan stödja ledning av innovation. För det första kan vi se att Storyboarding kan vara användbart om man vill “stimulera” reflektion kopplat till innebörd (meaning) när man utvecklar en ”brief”, dvs. när man vill att ett team ska överväga både funktionella så väl som känslomässiga/symboliska faktorer i en innovationsprocess. För det andra så skapar storyboarding en ”smalare” definition, jämfört med traditionella skriftliga ”briefs”, inom det av ledningen valda fokusområde. Detta kan vara önskvärt när ledningen söker efter nya möjligheter för innovation.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2013. 163 p.
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 142
Keyword
Storyboard, innovation management, visualization, design thinking, reflective practice, narrative, visual thinking, framing, meaning, sketching
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-20882 (URN)978-91-7485-117-5 (ISBN)
Public defence
2013-09-19, Raspen, Smedjegatan 37, Eskilstuna, 13:15 (Swedish)
Opponent
Supervisors
Funder
Knowledge Foundation
Available from: 2013-08-14 Created: 2013-08-13 Last updated: 2015-11-12Bibliographically approved

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