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Holding on to the anomaly of social entrepreneuring dilemmas in starting up and running a fair-trade enterprise
Mälardalen University, School of Business, Society and Engineering.
Stockholms Universitet. (University School of Business)
2013 (English)In: Journal of Social Entrepreneurship, ISSN 1942-0676, Vol. 4, no 2, 237-255 p.Article in journal (Refereed) Published
Abstract [en]

The different shapes taken on by social entrepreneurship in contemporary society show that social goals are integrated by commercial enterprises and commercial goals are incorporated by organisations with a social mission. Combining a social mission with commercial goals is often presented as a “win-win” situation. In this article we highlight the potential tensions and conflicts created by the conflicting demands and expectations when the institutional non-profit and for-profit logics meet in social entrepreneuring. From this viewpoint, social entrepreneurship is an anomaly which seems difficult to resolve. Despite this we often read descriptions of social entrepreneurs as heroes, which shows how social entrepreneurship is glorified and part of the marketisation of society. This article sets out to present a more complex and problematic picture of practising social entrepreneurship where the obvious “win-win” situations more often appear as “win-lose” and sometimes even as “lose-lose”. From a three-year ethnographic study of an emerging fair-trade enterprise, the concept of disharmony shows that dilemmas are part of everyday life in social entrepreneuring. Instead of posing insoluble conflicts, dilemmas light the way for the individual social entrepreneur. They are managed through temporary rationalisation; finding a way to integrate conflicting demands into the life of a social entrepreneur. Disharmony includes moments of identity struggle, but is also a learning process in which the social entrepreneur tries to understand the difference between what she does and what she actually achieves. 

Place, publisher, year, edition, pages
London: Routledge, 2013. Vol. 4, no 2, 237-255 p.
Keyword [en]
Dilemma, disharmony, anomaly, social entrepreneuring, institutional logics, fair trade
National Category
Social Sciences
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-20044DOI: 10.1080/19420676.2013.777362Scopus ID: 2-s2.0-84887151218OAI: oai:DiVA.org:mdh-20044DiVA: diva2:634180
Projects
OSIS, organisering av samhällsentreprenörskap i Sverige
Funder
Knowledge Foundation
Available from: 2013-06-28 Created: 2013-06-28 Last updated: 2013-11-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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