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Online Grocery shopping in Sweden: Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online. 

Place, publisher, year, edition, pages
2013. , 35 p.
Keyword [en]
Internet grocery shopping, product quality, service quality, and consumer buying decision
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-19333OAI: oai:DiVA.org:mdh-19333DiVA: diva2:630977
Presentation
2013-05-29, R3-151, Västerås, 22:12 (English)
Supervisors
Examiners
Available from: 2013-06-27 Created: 2013-06-19 Last updated: 2013-06-27Bibliographically approved

Open Access in DiVA

Master Thesis: Online Grocery shopping in Sweden(892 kB)17460 downloads
File information
File name FULLTEXT01.pdfFile size 892 kBChecksum SHA-512
1b6df6872fcc2c83ec6294d93af09c421288e3a80278071abda7f3f4792743d08afc4a4984b689067b85d260dca52d0108af6a0ad28fd00069193bc964c4ac33
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf