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Market knowledge in the internationalization process of MNEs: A case study of Sandvik groups internationalization in to Ghana
Mälardalen University, School of Sustainable Development of Society and Technology.ORCID iD: 0000-0003-3340-6261
Mälardalen University, School of Sustainable Development of Society and Technology.ORCID iD: 0000-0002-4372-2332
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose of this study is to scrutinize the role of market knowledge in the internationalization process of large multinational enterprises (MNE) and investigate the challenges and impediments that take place when expanding to frontier markets.The data collecting for this research was semi-structured interviews and information from the company website, annual reports and other sources of data has been used. This data was then analyzed supported by a theoretical framework focusing internationalization, knowledge and business networks.

Place, publisher, year, edition, pages
2013. , 45 p.
Keyword [en]
Internationalization, Market knowledge, foreign market entry mode, Risk & impediments, Ghana, Sandvik, MNEs
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-19275OAI: oai:DiVA.org:mdh-19275DiVA: diva2:629619
Subject / course
Business Administration
Presentation
2012-05-31, Västerås, 14:26 (English)
Supervisors
Examiners
Available from: 2013-06-27 Created: 2013-06-17 Last updated: 2013-06-27Bibliographically approved

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Sara&George(1128 kB)1809 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf