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Green food - to buy or not to buy?: A study of belief's influence on green food consumption of Chinese urban residents
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This student thesis deals with the influence of consumers' beliefs on the green food consumption of Chinese urban residents. The thesis uses and modifies Theory of Planned Behavior (TPB) model as the base. To collect the empirical data, the online questionnaire is conducted. The thesis finds out that several beliefs have impacts on the green food consumption of Chinese urban residents, and the self-efficacy belief is the most influencial belief. 

Place, publisher, year, edition, pages
2013. , 62 p.
Keyword [en]
green food, green consumption, consumer behavior, consumers' belief
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-19091OAI: oai:DiVA.org:mdh-19091DiVA: diva2:625427
Supervisors
Examiners
Available from: 2013-06-11 Created: 2013-06-04 Last updated: 2013-06-11Bibliographically approved

Open Access in DiVA

fulltext(2297 kB)519 downloads
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File name FULLTEXT01.pdfFile size 2297 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf