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Corporate Greening: Product and Production Perspectives
Mälardalen University, School of Business, Society and Engineering, Future Energy Center. (MERO)ORCID iD: 0000-0003-3167-9389
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. The study is based on a questionnaire-based survey, online surveys and on semi-structured open-ended interviews. The organizations within the ET sector were identified using existing platforms within this sector: Sustainability Sweden and Swentec. The results show that not all companies and industry associations in the ET sector clearly distinguish between product and production related environmental aspects. Furthermore, the product related environmental profile, which constitutes the legitimacy for the sector, can influence companies’ environmental strategy, not only positively but also negatively. The results from the survey on Global Supersector Leaders 2009/2010 in Dow Jones Sustainability Indexes (DJSI) show that all companies are aware of production and product related environmental issues. Based on results from this survey a model of corporate environmental profile consisting of product and production oriented activities as well as initiatives that go beyond the core business operations is proposed. These initiatives can be divided into two groups: environmental education and environmental projects and sponsorship. This thesis proposes products and production related impacts and environmental activities as bases for defining corporate environmental profiles, corporate greening, and for defining ‘green’ and ‘green-green’ business as well as environmental leaders. The distinction between product and production related environmental initiatives as well as the other dimensions of the proposed model in this thesis can support companies in their communication of environmental performance and environmental activities.  Furthermore, ‘competitive advantage’, ‘environmental responsibility’ and ‘environmental leadership’ should motivate companies within the ET sector to be ‘vocal’ green-green firms.

Place, publisher, year, edition, pages
Västerås: Mälardalen University , 2013. , p. 116
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 137
Keyword [en]
Greening, ‘Green’ business; ‘Green-green’ business; Environmental leaders; Environmental profile; Environmental technology; Product and production; Communicating; CSR; Ecopreneurs
Keyword [sv]
Företags miljöarbete; ’Gröna’ företag; ’Grön-gröna’ företag; Miljöledande företag och organisationer; Miljöteknik; Produkt och tillverkning; Kommunikation; CSR; Ecoprenörer
National Category
Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-18667ISBN: 978-91-7485-105-2 (print)OAI: oai:DiVA.org:mdh-18667DiVA, id: diva2:613401
Public defence
2013-05-24, Lambda, Mälardalens högskola, Högskoleplan 1, Västerås, 10:00 (English)
Opponent
Supervisors
Available from: 2013-03-28 Created: 2013-03-27 Last updated: 2015-11-16Bibliographically approved
List of papers
1. Swedish SMEs in the environmental technologies and services sector and their corporate social responsibility performance.
Open this publication in new window or tab >>Swedish SMEs in the environmental technologies and services sector and their corporate social responsibility performance.
2007 (English)In: Paradigms of Corporate Sustainablity.: Proceedings of Track 16, International Sustainable Development Research Conference 2007 / [ed] Tarja Ketola, Vaasa: Vaasan yliopisto , 2007, p. 80-91Conference paper, Published paper (Refereed)
Abstract [en]

Environmental technology companies operate according to a business model in which they deliver solutions to improve the environmental performance of their customers. Little is known about whether these companies set and implement environmental objectives relating to their own activities and products. This paper presents results from a questionnaire-based survey on implementation of Corporate Social Responsibility (CSR) agenda in Swedish small and medium-sized enterprises (SMEs) in the environmental technologies and services sector (ETS). The survey found that a large majority of the companies that responded (83 %) actively set environmental objectives and that nearly half of these companies set environmental objectives both for company processes and for their products. A quarter of the companies set environmental goals that only relate to their products and a quarter  only set environmental goals for the company processes. ISO 14000 is the most commonly applied tool for setting these goals, although 31 % of companies do not use any particular tool for this. The results show a significant increase in environmentally active companies compared to a survey conducted four years previously. We conclude that initiatives to encourage growth of the ETS sector should include environmental management issues among SMEs in this sector.

Place, publisher, year, edition, pages
Vaasa: Vaasan yliopisto, 2007
Keyword
environmental technology and services sector (ETS), environmental work, environmental impacts of company processes and of company products, SMEs.
National Category
Other Environmental Engineering
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-8266 (URN)
Conference
13th Annual International Sustainable Development Research Conference
Available from: 2010-02-15 Created: 2010-02-15 Last updated: 2014-12-02Bibliographically approved
2. Is the Swedish environmental technology sector 'green'?
Open this publication in new window or tab >>Is the Swedish environmental technology sector 'green'?
2011 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 19, no 8, p. 827-835Article in journal (Refereed) Published
Abstract [en]

The Environmental technology (ET) sector delivers environmentally preferably products. Little is known about whether companies in the ET sector set environmental objectives relating to their own production processes. This paper presents results from an online survey on environmental work in enterprises listed by the Swedish Environmental Technology Council (Swentec). The survey found that depending on the specific subsector, only between 21% and 45% of companies provide information about their environmental work on their website. This paper proposes environmental aspects of production and products as bases for corporate greening and for de fining‘green’and‘green-green’business and identifies three main motivations for the companies within ET sector to operate as ‘green-green’businesses:‘competitiveadvantage’, ‘environmental responsibility’ and ‘environmental leadership’.

Keyword
Cleantech, Environmental goods and services sector, Environmental technology sector, 'Green' business, 'Green-green' business, Product and productionb related environmental aspects
National Category
Other Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-18660 (URN)10.1016/j.jclepro.2010.09.007 (DOI)000288978100006 ()2-s2.0-79952441022 (Scopus ID)
Available from: 2013-03-27 Created: 2013-03-27 Last updated: 2017-12-06Bibliographically approved
3. Environmental driven business:Comparison of ecotourism and environmental technology. Swedish examples.
Open this publication in new window or tab >>Environmental driven business:Comparison of ecotourism and environmental technology. Swedish examples.
2010 (English)In: Organisation Management.Competitivness, Social Responsibility, Human Capital / [ed] Dagmara LEwicka, Krakow: AGH University of Science and Technology PRess , 2010, p. 439-462Conference paper, Published paper (Refereed)
Abstract [en]

Environmental business is defined by having environmental issues as key drivers for product development, production development and marketing. Ecotourism and environmental technology are commonly accepted as being environmental businesses as these sectors deliver environmentally preferable services and products. The aim of this paper is to compare aspects of greening, such as production and product related environmental aspects and environmental education in these two ‘eco–sectors’. The Swedish ecotourism label Nature’s Best and other national and regional Swedish initiatives to support the growth and export of environmentally technology are examined in relation to these aspects

Abstract [pl]

Dla firm zorientowanych na srodowisko  naturalne kwestie środowiska są kluczowe dla rozwoju ich produktów i produkcji oraz marketingu. Jest powszechnie przyjęte, że ekoturystyka i technologia ochrony srodowiska, jako, że dostarczają  bardziej  korzystne ze wzgledu na srodowisko produkty , są zorientowane na środowisko naturalne.  Celem tej pracy jest porównanie "zielonych aspektów" związanych z aspektami produkcji i produktu oraz prośrodowiskowej edukacji w tych dwóch "eko-sektorach". Analizowany jest znak jakosci  szwedzkiej ekoturystyki Nature's Best oraz krajowe i regionalne  inicjatywy w Szwecji wspierające wzrostu i eksport technologii ochrony środowiska.

Place, publisher, year, edition, pages
Krakow: AGH University of Science and Technology PRess, 2010
Keyword
environmental drvien business, ecotourism, environmental technology, cleantech, ecotoruism lebel Nature's Best, bizness zorientowany na środowisko, czyste technologie, ekoturystyka, technologie ochrony środowiska, znak jakosci ekoturystyki Nature's Best
National Category
Other Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-18661 (URN)978-83-7464-277-4 (ISBN)
Conference
Organizacje przyszłości.Nowe wyzwania w warunkach konkurencyjnej gospodarki. Krakow AGH.Zakopane 2010
Available from: 2013-03-27 Created: 2013-03-27 Last updated: 2014-12-02Bibliographically approved
4. How Sustainability Leaders Communicate Corporate Activities of Sustainable Development.
Open this publication in new window or tab >>How Sustainability Leaders Communicate Corporate Activities of Sustainable Development.
2013 (English)In: Corporate Social Responsibility and Environmental Management, ISSN 1535-3958, E-ISSN 1535-3966, Vol. 20, no 4, p. 193-204Article in journal (Refereed) Published
Abstract [en]

In the corporate quest for sustainable development, production- and product-related environmental impacts of a company can form a basis for de fining the corporate environmental profile, as well as for de fining environmental leaders. Awareness of the production- and productrelated dimensions of the environmental profile varied among companies. This paper studied descriptions and reporting of environmental issues among 19 companies ranked as Global Supersector Leaders in 2009/2010 by the Dow Jones Sustainability Index (DJSI). The results show that all of these companies are aware of production- and product-related environmental aspects. There are also examples, both as headings on websites and as sections in sustainability reports, where companies structure their environmental initiatives separately with respect to production (or their own operations) and the product. The paper ends with a proposed modelof corporate environmental profile.

Keyword
corporate social responsibility (CSR); corporate environmental profile; product- and production-related environmental
National Category
Other Social Sciences not elsewhere specified
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-16441 (URN)10.1002/csr.1292 (DOI)000329278100001 ()2-s2.0-84880722730 (Scopus ID)
Available from: 2012-12-06 Created: 2012-12-06 Last updated: 2017-12-07Bibliographically approved
5. Environmental leadership: The Environmental Technology Sector in Sweden from an Ecopreneurship Perspective
Open this publication in new window or tab >>Environmental leadership: The Environmental Technology Sector in Sweden from an Ecopreneurship Perspective
2012 (English)In: Sustainable Development: Theory, Practice, Education / [ed] Pienkowski, Darek, Makarewich-Marcinkowska, Agnieszka, Wiland-Szymańska, Justyna, Poznan: Poznan , 2012, p. 187-200Chapter in book (Refereed)
Abstract [en]

Economic actors and entrepreneurs are the central agents of change in the process of transformation needed to solve environmental challenges. The growing recognition of environmental issues has provided entrepreneurs with new opportunities, resulting in the emergence of ecopreneurs. The purpose of this paper is to investigate the character of ecopreneurship in the environmental technology sector, with focus on environmental responsibility and environmental leadership at both the company and sector level. The survey of companies and representatives of branch organisations in four environmental technology subsectors: Waste Management & Recycling, Bioenergy Fuels, Wind Energy Technology and Solar Energy Technology is based on telephone and personal interviews as well as on environmentally related information and statements on the websites. The literature review shows that there are different approaches to categorizing ecopreneurs and sustainability entrepreneurs. A key dimension is the value and motives of entrepreneurs, with dichotomy between opportunistic ecopreneurs, and those driven more by nonprofit value. Environmental technology and cleantech are commonly accepted as being green businesses as these sectors deliver environmental preferable products and services.  According to the results there is a strong awareness about this environmental friendly profile within subsectors of environmental technology industry, both within branch organizations and within companies. However, this awareness does not always lead to a broader, green-green view of the environmental leadership. In many cases the branch organizations and the companies within environmental technology sector represent a more opportunistic approach towards environmental issues. Only one of branch organizations addresses environmental impacts of members.

Place, publisher, year, edition, pages
Poznan: Poznan, 2012
Keyword
environmental leadership, ecopreneurship, opportunistic ecopreneurs, environmental technology
National Category
Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-16443 (URN)978-83-61643-25-8 (ISBN)
Available from: 2012-12-06 Created: 2012-12-06 Last updated: 2014-12-02Bibliographically approved

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Guziana, Bozena

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  • Other locale
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Output format
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  • asciidoc
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