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Environmental technology companies operate according to a business model in which they deliver solutions to improve the environmental performance of their customers. Little is known about whether these companies set and implement environmental objectives relating to their own activities and products. This paper presents results from a questionnaire-based survey on implementation of Corporate Social Responsibility (CSR) agenda in Swedish small and medium-sized enterprises (SMEs) in the environmental technologies and services sector (ETS). The survey found that a large majority of the companies that responded (83 %) actively set environmental objectives and that nearly half of these companies set environmental objectives both for company processes and for their products. A quarter of the companies set environmental goals that only relate to their products and a quarter  only set environmental goals for the company processes. ISO 14000 is the most commonly applied tool for setting these goals, although 31 % of companies do not use any particular tool for this. The results show a significant increase in environmentally active companies compared to a survey conducted four years previously. We conclude that initiatives to encourage growth of the ETS sector should include environmental management issues among SMEs in this sector.

The Environmental technology (ET) sector delivers environmentally preferably products. Little is known about whether companies in the ET sector set environmental objectives relating to their own production processes. This paper presents results from an online survey on environmental work in enterprises listed by the Swedish Environmental Technology Council (Swentec). The survey found that depending on the specific subsector, only between 21% and 45% of companies provide information about their environmental work on their website. This paper proposes environmental aspects of production and products as bases for corporate greening and for de fining‘green’and‘green-green’business and identifies three main motivations for the companies within ET sector to operate as ‘green-green’businesses:‘competitiveadvantage’, ‘environmental responsibility’ and ‘environmental leadership’.

Environmental business is defined by having environmental issues as key drivers for product development, production development and marketing. Ecotourism and environmental technology are commonly accepted as being environmental businesses as these sectors deliver environmentally preferable services and products. The aim of this paper is to compare aspects of greening, such as production and product related environmental aspects and environmental education in these two ‘eco–sectors’. The Swedish ecotourism label Nature’s Best and other national and regional Swedish initiatives to support the growth and export of environmentally technology are examined in relation to these aspects

Dla firm zorientowanych na srodowisko  naturalne kwestie środowiska są kluczowe dla rozwoju ich produktów i produkcji oraz marketingu. Jest powszechnie przyjęte, że ekoturystyka i technologia ochrony srodowiska, jako, że dostarczają  bardziej  korzystne ze wzgledu na srodowisko produkty , są zorientowane na środowisko naturalne.  Celem tej pracy jest porównanie "zielonych aspektów" związanych z aspektami produkcji i produktu oraz prośrodowiskowej edukacji w tych dwóch "eko-sektorach". Analizowany jest znak jakosci  szwedzkiej ekoturystyki Nature's Best oraz krajowe i regionalne  inicjatywy w Szwecji wspierające wzrostu i eksport technologii ochrony środowiska.

In the corporate quest for sustainable development, production- and product-related environmental impacts of a company can form a basis for de fining the corporate environmental profile, as well as for de fining environmental leaders. Awareness of the production- and productrelated dimensions of the environmental profile varied among companies. This paper studied descriptions and reporting of environmental issues among 19 companies ranked as Global Supersector Leaders in 2009/2010 by the Dow Jones Sustainability Index (DJSI). The results show that all of these companies are aware of production- and product-related environmental aspects. There are also examples, both as headings on websites and as sections in sustainability reports, where companies structure their environmental initiatives separately with respect to production (or their own operations) and the product. The paper ends with a proposed modelof corporate environmental profile.

Economic actors and entrepreneurs are the central agents of change in the process of transformation needed to solve environmental challenges. The growing recognition of environmental issues has provided entrepreneurs with new opportunities, resulting in the emergence of ecopreneurs. The purpose of this paper is to investigate the character of ecopreneurship in the environmental technology sector, with focus on environmental responsibility and environmental leadership at both the company and sector level. The survey of companies and representatives of branch organisations in four environmental technology subsectors: Waste Management & Recycling, Bioenergy Fuels, Wind Energy Technology and Solar Energy Technology is based on telephone and personal interviews as well as on environmentally related information and statements on the websites. The literature review shows that there are different approaches to categorizing ecopreneurs and sustainability entrepreneurs. A key dimension is the value and motives of entrepreneurs, with dichotomy between opportunistic ecopreneurs, and those driven more by nonprofit value. Environmental technology and cleantech are commonly accepted as being green businesses as these sectors deliver environmental preferable products and services.  According to the results there is a strong awareness about this environmental friendly profile within subsectors of environmental technology industry, both within branch organizations and within companies. However, this awareness does not always lead to a broader, green-green view of the environmental leadership. In many cases the branch organizations and the companies within environmental technology sector represent a more opportunistic approach towards environmental issues. Only one of branch organizations addresses environmental impacts of members.