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Environmental driven business:Comparison of ecotourism and environmental technology. Swedish examples.
Mälardalen University, School of Business, Society and Engineering. (MERO)ORCID iD: 0000-0003-3167-9389
2010 (English)In: Organisation Management.Competitivness, Social Responsibility, Human Capital / [ed] Dagmara LEwicka, Krakow: AGH University of Science and Technology PRess , 2010, 439-462 p.Conference paper, Published paper (Refereed)
Abstract [en]

Environmental business is defined by having environmental issues as key drivers for product development, production development and marketing. Ecotourism and environmental technology are commonly accepted as being environmental businesses as these sectors deliver environmentally preferable services and products. The aim of this paper is to compare aspects of greening, such as production and product related environmental aspects and environmental education in these two ‘eco–sectors’. The Swedish ecotourism label Nature’s Best and other national and regional Swedish initiatives to support the growth and export of environmentally technology are examined in relation to these aspects

Abstract [pl]

Dla firm zorientowanych na srodowisko  naturalne kwestie środowiska są kluczowe dla rozwoju ich produktów i produkcji oraz marketingu. Jest powszechnie przyjęte, że ekoturystyka i technologia ochrony srodowiska, jako, że dostarczają  bardziej  korzystne ze wzgledu na srodowisko produkty , są zorientowane na środowisko naturalne.  Celem tej pracy jest porównanie "zielonych aspektów" związanych z aspektami produkcji i produktu oraz prośrodowiskowej edukacji w tych dwóch "eko-sektorach". Analizowany jest znak jakosci  szwedzkiej ekoturystyki Nature's Best oraz krajowe i regionalne  inicjatywy w Szwecji wspierające wzrostu i eksport technologii ochrony środowiska.

Place, publisher, year, edition, pages
Krakow: AGH University of Science and Technology PRess , 2010. 439-462 p.
Keyword [en]
environmental drvien business, ecotourism, environmental technology, cleantech, ecotoruism lebel Nature's Best
Keyword [pl]
bizness zorientowany na środowisko, czyste technologie, ekoturystyka, technologie ochrony środowiska, znak jakosci ekoturystyki Nature's Best
National Category
Other Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-18661ISBN: 978-83-7464-277-4 (print)OAI: oai:DiVA.org:mdh-18661DiVA: diva2:613372
Conference
Organizacje przyszłości.Nowe wyzwania w warunkach konkurencyjnej gospodarki. Krakow AGH.Zakopane 2010
Available from: 2013-03-27 Created: 2013-03-27 Last updated: 2014-12-02Bibliographically approved
In thesis
1. Corporate Greening: Product and Production Perspectives
Open this publication in new window or tab >>Corporate Greening: Product and Production Perspectives
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. The study is based on a questionnaire-based survey, online surveys and on semi-structured open-ended interviews. The organizations within the ET sector were identified using existing platforms within this sector: Sustainability Sweden and Swentec. The results show that not all companies and industry associations in the ET sector clearly distinguish between product and production related environmental aspects. Furthermore, the product related environmental profile, which constitutes the legitimacy for the sector, can influence companies’ environmental strategy, not only positively but also negatively. The results from the survey on Global Supersector Leaders 2009/2010 in Dow Jones Sustainability Indexes (DJSI) show that all companies are aware of production and product related environmental issues. Based on results from this survey a model of corporate environmental profile consisting of product and production oriented activities as well as initiatives that go beyond the core business operations is proposed. These initiatives can be divided into two groups: environmental education and environmental projects and sponsorship. This thesis proposes products and production related impacts and environmental activities as bases for defining corporate environmental profiles, corporate greening, and for defining ‘green’ and ‘green-green’ business as well as environmental leaders. The distinction between product and production related environmental initiatives as well as the other dimensions of the proposed model in this thesis can support companies in their communication of environmental performance and environmental activities.  Furthermore, ‘competitive advantage’, ‘environmental responsibility’ and ‘environmental leadership’ should motivate companies within the ET sector to be ‘vocal’ green-green firms.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2013. 116 p.
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 137
Keyword
Greening, ‘Green’ business; ‘Green-green’ business; Environmental leaders; Environmental profile; Environmental technology; Product and production; Communicating; CSR; Ecopreneurs, Företags miljöarbete; ’Gröna’ företag; ’Grön-gröna’ företag; Miljöledande företag och organisationer; Miljöteknik; Produkt och tillverkning; Kommunikation; CSR; Ecoprenörer
National Category
Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-18667 (URN)978-91-7485-105-2 (ISBN)
Public defence
2013-05-24, Lambda, Mälardalens högskola, Högskoleplan 1, Västerås, 10:00 (English)
Opponent
Supervisors
Available from: 2013-03-28 Created: 2013-03-27 Last updated: 2015-11-16Bibliographically approved

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Citation style
  • apa
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