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Businessclass.se - En trollbindande marknadsföringshybrid?: En trollbindande marknadsföringshybrid?
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of the study is to examine the difference in attracting advertisers to marketing hybrids versus general internet forums, this based on selected theories and advertisers' preference for our case study object, the marketing hybrid, businessclass.se.

Place, publisher, year, edition, pages
2013. , 37 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-17970OAI: oai:DiVA.org:mdh-17970DiVA: diva2:589515
Subject / course
Miscellaneous
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-03-18 Created: 2013-01-18 Last updated: 2013-03-18Bibliographically approved

Open Access in DiVA

Businessclass - A Marketing hybrid(1096 kB)601 downloads
File information
File name FULLTEXT01.pdfFile size 1096 kBChecksum SHA-512
3530d6a61f2816b5b9017dff4a156b9155cd48e5f5a5397864a7693eecd8a4b42baa343cbd996e3f39192d112de409ace73b63b5f0147a6b3371c3b73df9311b
Type fulltextMimetype application/pdf

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School of Business, Society and Engineering
Economics and Business

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Total: 601 downloads
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Total: 194 hits
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  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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  • Other locale
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